Core Insights - Nissan Import and Export (Guangzhou) Co., Ltd. has been established as the first joint venture vehicle import and export company by a foreign automaker in China, with an investment of 1 billion RMB from Nissan (China) Investment Co., Ltd. and Dongfeng Motor Group Co., Ltd. [1][2] - The establishment of this new company signifies a new model of joint cooperation aimed at value co-creation, expanding the successful partnership that began 22 years ago with the founding of Dongfeng Nissan [1][2] - The N7, Nissan's first pure electric sedan under the Dongfeng Nissan new energy technology framework, and the Frontier Pro PHEV, the first pickup truck designed, developed, and produced in China for global export, will be among the first models to be exported [1][2] Company Strategy - The establishment of Nissan Import and Export (Guangzhou) Co., Ltd. is a strategic move to enhance high-level open cooperation and integrate into the global economic landscape [2] - Nissan aims to leverage China's position as the largest automotive market and an innovation engine for global automotive industry transformation, focusing on electric and intelligent vehicle development [2] - The collaboration between Nissan and Dongfeng will emphasize the integration of global standards with Chinese wisdom to accelerate the "made in China, for the world" strategy [2]

Core Insights - Nissan has established a new joint venture, Nissan Import and Export (Guangzhou) Co., Ltd., marking a significant step in its strategy of "In China, for the World" [1][2] - The new company aims to enhance Nissan's presence in the Chinese market and position China as a global hub for electric vehicle (EV) development and exports [2][3] Company Developments - Nissan Import and Export (Guangzhou) Co., Ltd. is the first joint venture for vehicle import and export by a foreign automaker in China, with an investment of 1 billion RMB, where Nissan holds a 60% stake and Dongfeng Motor Group holds 40% [1][2] - The establishment of this joint venture is seen as a milestone in Nissan's commitment to deepening its market presence in China and leveraging local innovation for global markets [2][3] Strategic Goals - Nissan aims to create globally competitive products by utilizing China's robust supply chain in electrification and intelligence, with a focus on local development for global markets [2][3] - The company plans to export 100,000 vehicles from China starting in 2025 as part of its "The Arc" plan [3][5] Market Performance - Nissan has faced declining sales in China over the past seven years, with sales figures dropping from 1.5469 million units in 2019 to 457,100 units in the first nine months of 2025, reflecting a significant downward trend [4][5] - The company reported a net loss of 670.8 billion yen (approximately 32.6 billion RMB) for the fiscal year 2024, with a global sales decline of 2.8% [4] Product Development - The new joint venture will focus on developing and exporting two new EV models, the Dongfeng Nissan N7 and the Frontier Pro PHEV, which are set to be the first locally developed products for overseas markets [3][6] - Nissan's strategy includes granting its Chinese team greater autonomy in product development, allowing for faster development cycles and more tailored products for the local market [5][7]