9月25日，2025宝马中国售后服务大赛总决赛圆满落幕，宝马售后精英同台竞技，全面展现了宝马在迈向新世代的路上，继续引领行业高质量发展的坚定 决心，以确保每一位客户都能享受到专业的优质服务。 时值2025年全国"质量月"，"加强全面质量管理，促进质量强国建设"的主题正在全国推动各行各业夯实质量基础、追求卓越的浓厚氛围。宝马积极响应这 一号召，始终将"以客户为中心"的服务理念贯穿于全价值链质量管理。作为宝马赋能经销商体系的重要载体，宝马中国售后服务大赛以豪华服务体验点 亮"质量月"。 人才引擎全速前进，培养新世代"服务天团" 本届大赛吸引了全国数百家经销商、近万名售后服务员工参与，首次以店为单位，全员参与区域选拔，赛题均源于真实案例，确保竞赛成果直接赋能一线 工作。大赛设置了区域经理辅导、全网直播PK、"BMW悦学苑"与"问吧"数字化平台知识共享等"磨砺"机制，有效梳理了业务逻辑。通过创新形式的培训 和比赛，宝马已培养与选拔了近4000名具备新能源认证的服务顾问，和近3000名拥有高压电认证的技术人员，为新能源维修实力做出有力背书。 大赛首次深度融合B.E.S.T.（BMW Education of Sales ...

Core Viewpoint - The article emphasizes BMW's commitment to quality management and customer service excellence in response to the national initiative for quality improvement in China, showcasing its dedication to high-quality development in the automotive industry [1][5]. Group 1: Event Overview - The 2025 BMW China After-Sales Service Competition attracted hundreds of dealers and nearly 10,000 service employees, marking a significant engagement in quality service initiatives [3]. - The competition featured real-case scenarios to ensure that the outcomes directly empower frontline work, enhancing the overall service quality [3]. Group 2: Talent Development - BMW has successfully trained and selected nearly 4,000 service consultants with new energy certifications and around 3,000 technicians with high-voltage certifications, strengthening its capabilities in new energy vehicle maintenance [3][5]. - The integration of the B.E.S.T. (BMW Education of Sales & Service Talent) program signifies a deepened talent strategy, rooted in the German dual education system, to cultivate skilled professionals across key operational areas [5]. Group 3: Customer Care Innovations - BMW has introduced proactive customer care services that enhance service experiences by addressing potential issues early, ensuring customers have worry-free maintenance and repair experiences [6]. - The company has implemented seamless digital upgrades to create a cohesive customer experience, allowing for online service appointments, vehicle pick-up and drop-off, and real-time updates on maintenance progress [8]. Group 4: Dealer Empowerment - BMW supports its dealers through various initiatives that enhance operational resilience and focus on improving customer service quality, aiming for five-star customer feedback on every service interaction [9]. - The company is strategically planning its dealer network based on regional market potential and customer density, fostering long-term partnerships for sustainable business growth and enhanced customer service experiences [11].