以下文章来源于南风窗 ，作者永舟 南风窗 . 冷静地思考，热情地生活。 完爆西贝、"主理人"。 作者 I 永舟 编辑 I 张来 来源 I 南风窗 （ID：SouthReviews） 国庆小长假来临前夕，热门旅游目的地，江西景德镇，一位"鸡排哥"偶然爆火，让最近因预制菜沸沸扬扬的餐饮界，激荡起罕见的"活 人感"。 "鸡排哥"其人，是一位常年在景德镇某中学附近摆摊卖鸡排的摊主，因亲切幽默的服务态度、对消费者持续输出的情绪价值，以及不 失原则的经营理念（比如学生比散客便宜1元），吸引了无数云端网友和线下顾客围观。 （鸡排哥的摆摊日常） "你可以拒绝我，但是请你不要拒绝美味" "如果不及时吃，导致鸡排不脆，我将停止对你的售卖" "鸡排免费，塑料袋6块，如果你的袋 子被风吹走，那么我将不会承认收了你的钱"……"鸡排哥"嘴边挂着不重样的网梗，松弛、年轻化与接地气的口条，让网友开始调侃他 为"鸡排主理人"。 有人实打实感受到这份真诚后，自发感慨：" 6元的鸡排，600元的情绪价值。" 在国庆前突然接到这一泼天流量，连带景德镇当地都开始"严阵以待"，出动安保、清洁，给"鸡排哥"安排固定摊位，服务架势不亚于 去年山西"小西天" ...

Core Viewpoint - The article highlights the rise of a street vendor known as "Chicken Chop Guy" in Jingdezhen, who gained popularity due to his humorous service and emotional value offered to customers, contrasting with the rigid and impersonal nature of larger restaurant chains [4][12][51]. Group 1: The Rise of "Chicken Chop Guy" - "Chicken Chop Guy," a vendor selling chicken chops for 6 yuan, became a viral sensation, with people noting the emotional value of his service as being worth 600 yuan [7][12]. - His approachable demeanor and unique marketing style, such as humorous remarks and prioritizing students, have attracted a large following, leading to long queues at his stall [6][20]. - The local government has taken measures to support him, reflecting the significant public interest and the need for a more personal touch in the dining experience [7][12]. Group 2: Consumer Sentiment and Market Dynamics - The popularity of "Chicken Chop Guy" reflects a broader consumer dissatisfaction with the impersonal nature of chain restaurants, as exemplified by the negative reception of the chain "Xibei" [8][9]. - Consumers are increasingly seeking transparency and sincerity in their interactions with vendors, desiring a return to simpler, more genuine business practices [12][28]. - The article suggests that the success of "Chicken Chop Guy" is a response to a market environment that has become overly mechanized and detached from human warmth [50][51]. Group 3: The Contrast with Modern Business Practices - The article contrasts "Chicken Chop Guy" with the "mainstream" restaurant culture, which often prioritizes branding and exclusivity over customer service [29][33]. - The "mainstream" approach often leads to a disconnect with consumers, who feel undervalued and overlooked, while "Chicken Chop Guy" embodies a more egalitarian and customer-centric philosophy [34][36]. - The success of "Chicken Chop Guy" serves as a reminder of the importance of maintaining a human touch in business, especially in an era where many businesses are moving towards standardization and efficiency [46][50].

最近网上流行嘲讽主理人，我今天刚刷到一条视频，有网红故意打扮成十几年前进城务工的农民模样，专挑主理人咖啡店走进去，进门儿就是一句："服 务员给我倒杯白开水！"，再补一句："你这儿有没有茅厕啊？"。 大家都看得很爽，评论区满是喝彩："终于有人站出来整这帮主理人了。"凡是嘲讽"主理人"的视频、文章点赞量都很高，足以看出大众对主理人的反感。 至少我身边朋友没人再敢用"主理人"称呼自己了，大家都觉得这头衔丢人。如果你今天在社交媒体自称XX主理人，肯定要挨整，大家看不惯你装，评论 区少不了嘲讽和批判。 总之，"主理人"这词如今算是彻底被关进"网络牛棚"了。 我挺费解主理人怎么就突兀地成了人人喊打的过街老鼠？ 朋友说因为这帮主理人实在太傲慢了、太能装了、太自以为是了！小老板就是小老板，个体户就是个体户，服务员就是服务员，非让你称呼他为"主理 人"。 我反驳道：那你为什么要起个网名呢？真矫情。还要大家用网名来称呼你，这也太傲慢了！你直接叫自己真名不好吗？ 假如我今天在网上认识个朋友，对方告诉我他网名，我非得喊他张铁蛋，他不乐意。 这到底是他傲慢还是我不礼貌呢？ 朋友愣了，又列举这帮主理人的"恶行"：他们东西卖死贵，开门儿做 ...