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乡村游如何留住乡土味
Jing Ji Wang· 2026-01-19 02:33
Core Viewpoint - The transformation of Xianrendong Village from a poverty-stricken area to a prosperous tourist destination showcases the importance of preserving local culture and ecology while promoting sustainable tourism development [1][16]. Group 1: Village Transformation and Tourism Development - Xianrendong Village, once a "pocket village," has evolved into a prosperous community with an average income of nearly 60,000 yuan per person, primarily relying on tourism [1]. - The village has 196 households, with over 180 engaged in hospitality and dining, predominantly by local residents, avoiding excessive commercialization [1][9]. - The initial phase of tourism led to chaotic development, with a lack of infrastructure and a decline in ecological conditions, prompting the need for a transformation to restore local character [2][3]. Group 2: Restoration of Local Character - The village faced challenges of homogenization and ecological degradation, leading to a consensus among villagers that preserving local flavor is essential for attracting tourists [3][4]. - A comprehensive renovation plan was implemented, focusing on maintaining traditional architectural styles and improving infrastructure, supported by local government and financial institutions [5][6][7]. - The village adopted a "build low, not high" policy, resulting in a reduction of guest room numbers but an increase in room rates, enhancing overall profitability [7]. Group 3: Community Involvement and Benefits - The village established mechanisms for all residents to participate in tourism development, ensuring that local people benefit from the economic growth [9][10]. - Various participation methods were created, including operating guesthouses, renting properties, and working in tourism-related jobs, allowing villagers to earn income without leaving the village [10][11]. - The village's commitment to not allowing restaurants along the lakeside protects the environment while ensuring equitable economic opportunities for all residents [11]. Group 4: Cultural Preservation and Innovation - Retaining local residents is crucial for preserving traditional customs and ensuring the authenticity of rural tourism [13][15]. - The village has implemented regulations to keep original residents in their homes, fostering a sense of community and cultural continuity [14]. - Cultural activities and festivals have been revitalized, blending traditional practices with modern tourism strategies to enhance visitor engagement [15][16]. Group 5: Economic Impact and Future Prospects - The tourism sector in Qiubei County has seen significant growth, with over 9.18 million visitors and total tourism revenue of 8.06 billion yuan in 2025, reflecting a year-on-year increase [16]. - Xianrendong Village has transitioned from a "pocket village" to a nationally recognized model for rural tourism, demonstrating that sustainable practices can lead to economic prosperity while preserving local identity [16].
乡村文旅业态版图更大了
Ren Min Ri Bao Hai Wai Ban· 2025-07-20 22:35
Core Insights - The article highlights the growing trend of rural tourism in China, emphasizing its appeal through local culture, cuisine, and unique experiences that cater to diverse visitor needs [7][8][10]. Group 1: Rural Tourism Development - Rural tourism is experiencing a peak season during the summer, attracting visitors with a blend of scenic beauty, local culture, and modern amenities [7]. - The "Add Double Chopsticks" initiative in Hunan aims to enhance visitor engagement by promoting local cuisine, resulting in an average increase of 2 hours in visitor stay and a 50% rise in sales of local agricultural products [9]. - Various regions are focusing on local culinary experiences as a key attraction, with examples like Hangzhou's rural family banquet brand that utilizes local ingredients to enhance the tourism experience [10]. Group 2: Innovative Activities and Experiences - New activities such as "Village BA" basketball tournaments in Hubei are emerging, attracting both local and visiting spectators, thereby boosting local tourism [11]. - The integration of local industries with tourism is highlighted, such as the shrimp fishing activities in Zhejiang, which have led to the development of various tourism-related experiences [12]. - The concept of "slow living" is gaining traction, with places like Dali in Yunnan seeing a 45.4% increase in visitors seeking long-term stays to enjoy a relaxed lifestyle [13][14]. Group 3: Impact on Local Communities - The influx of "new villagers" into rural areas is revitalizing local economies and enhancing community life, as seen in Beijing's suburban areas where retirees and young professionals are engaging with local culture [14]. - The development of unique rural tourism brands, such as Ningxia's six "Ning" themed brands, aims to create distinctive experiences that highlight local characteristics [11].