市集带火新年货，乡村游有了新玩法，看剧观影成新年俗……这个春节，大众日报·大众新闻推出"齐鲁年味·消费新潮"系列报道，通过一个个 鲜活具体的故事，生动展现山东春节消费市场的新特点、新趋势。 赶年集，赶出新风尚 过去赶集，拼的是脚力；今年赶集，可能要拼网速。在邹平，当地供销社依托17处镇街的供销超市等销售渠道启动了"供销年货大集"，把直播 间搬进了大集现场。 在潍坊青州古城，一家按照二十世纪七八十年代供销社门市部场景还原的"供销社古城店"成了"网红打卡地"。有人排队进店买了一包怀旧包装 的桃酥，拍照发朋友圈："这个我在奶奶家见过。" 另一个有趣的现象是：大集，正在成为年轻人的"社交货币"。打开朋友圈、抖音、小红书等，春节前的关键词除了"年终总结""返乡"，还多 了"大集打卡"。有人晒糖葫芦，有人晒春联摊，还有人晒和非遗代表性传承人的合影。对很多年轻人来说，赶年集考虑的不是"家里缺什 么""过年要备什么"，而是"什么好吃""什么有意思""什么值得发一条朋友圈"。 非遗好物热销，年味打包带回家 2月17日，正月初一，大明湖畔热闹起来。数十个非遗手作、美食档口一字排开，舞龙队伍穿街而过，年味在人潮与锣鼓声中迅速升温。 ...

C视觉签约摄影师 邓芳 四川在线记者 肖雨杨 粉白花海与翠绿茶园相映成趣。 走进景区，步道两侧樱花树繁花满枝，如云似霞，远观如烟似雾，近看朵朵争妍。微风吹过，花瓣随风飘落，洒在游人的肩头与茶田间，营造出浪漫唯美的 春日氛围。游客们或驻足拍照，定格花间笑颜；或沿步道悠然漫步，在淡淡花香中感受岁月静好。 美景吸引众多游客前来踏青赏花、打卡拍照。 美景吸引众多游客前来踏青赏花、打卡拍照。 2月20日，农历大年初四，雅安市名山区新店镇龙滩子景区樱花迎来盛花期。粉白交织的樱花与层层叠叠的翠绿茶园交相辉映，构成一幅春日画卷，吸引众 多游客前来踏青赏花，乐享新春假期。 翠绿茶山与粉色樱花相互映衬，形成独特景观。 翠绿茶山与粉色樱花相互映衬，形成独特景观。 美景吸引众多游客前来踏青赏花、打卡拍照。 随着天气回暖，龙滩子景区人气持续攀升，成为市民游客春日打卡的热门选择。樱花的绽放不仅为新春增添了亮色，也进一步带动当地乡村游热度，为乡村 振兴注入新活力。 翠绿茶山与粉色樱花相互映衬，形成独特景观。 翠绿茶山与粉色樱花相互映衬，形成独特景观。 ...

Core Viewpoint - The transformation of Xianrendong Village from a poverty-stricken area to a prosperous tourist destination showcases the importance of preserving local culture and ecology while promoting sustainable tourism development [1][16]. Group 1: Village Transformation and Tourism Development - Xianrendong Village, once a "pocket village," has evolved into a prosperous community with an average income of nearly 60,000 yuan per person, primarily relying on tourism [1]. - The village has 196 households, with over 180 engaged in hospitality and dining, predominantly by local residents, avoiding excessive commercialization [1][9]. - The initial phase of tourism led to chaotic development, with a lack of infrastructure and a decline in ecological conditions, prompting the need for a transformation to restore local character [2][3]. Group 2: Restoration of Local Character - The village faced challenges of homogenization and ecological degradation, leading to a consensus among villagers that preserving local flavor is essential for attracting tourists [3][4]. - A comprehensive renovation plan was implemented, focusing on maintaining traditional architectural styles and improving infrastructure, supported by local government and financial institutions [5][6][7]. - The village adopted a "build low, not high" policy, resulting in a reduction of guest room numbers but an increase in room rates, enhancing overall profitability [7]. Group 3: Community Involvement and Benefits - The village established mechanisms for all residents to participate in tourism development, ensuring that local people benefit from the economic growth [9][10]. - Various participation methods were created, including operating guesthouses, renting properties, and working in tourism-related jobs, allowing villagers to earn income without leaving the village [10][11]. - The village's commitment to not allowing restaurants along the lakeside protects the environment while ensuring equitable economic opportunities for all residents [11]. Group 4: Cultural Preservation and Innovation - Retaining local residents is crucial for preserving traditional customs and ensuring the authenticity of rural tourism [13][15]. - The village has implemented regulations to keep original residents in their homes, fostering a sense of community and cultural continuity [14]. - Cultural activities and festivals have been revitalized, blending traditional practices with modern tourism strategies to enhance visitor engagement [15][16]. Group 5: Economic Impact and Future Prospects - The tourism sector in Qiubei County has seen significant growth, with over 9.18 million visitors and total tourism revenue of 8.06 billion yuan in 2025, reflecting a year-on-year increase [16]. - Xianrendong Village has transitioned from a "pocket village" to a nationally recognized model for rural tourism, demonstrating that sustainable practices can lead to economic prosperity while preserving local identity [16].

（来源：邯郸日报） 转自：邯郸日报 在公主湖湿地公园，"'情系家乡'欢迎馆陶游子回家宣传推介活动"火热进行，通过"家乡特色文化和传统 民俗+游子归乡之情"双向情感连接，向在外游子送去节日祝福，表达家乡关怀，并发出回乡邀请，希 望在外游子把优质的项目、先进的理念、创业的经验、丰富的资源带回家乡。 粮画小镇旅游景区多项文化体验活动令人流连忘返。粮画墙是由技艺精湛的大师们以五谷杂粮为笔墨， 精心创作的一幅绚丽多彩、震撼人心的宏大画卷，游客纷纷在此打卡拍照；粮画展厅展出近百幅精品粮 画，包括传统五谷画、现代创意粮画等。海增粮艺、粮画小馆、献巧工作室等各个展馆设置的体验区， 向游客提供各类谷物材料，让游客制作自己喜欢的粮画作品。研学活动为青少年开启奇妙之旅。在粮缘 雅居、粮画客栈等民宿，游客沉浸式体验"住进粮画里，醒来是艺术，睡去是田园"的乡村之旅；寿东东 湖特产店街区集合馆陶名优特精产品、地方特色小吃等，一站式展销馆陶特产，吸引游客驻足品尝。 馆陶县还组织开展书画进校园、理论宣讲、文艺演出等活动，县博物馆、文化馆全天开馆。旅游景区推 出的特色美食、民俗表演、非遗体验活动，营造了喜庆的节日氛围。 本报讯（记者李文科 通 ...

Group 1 - Beijing has created three major autumn experience scenes: "Colorful Parks," "Golden Autumn Gallery," and "Colorful Forests," featuring 100 selected autumn viewing points that connect urban areas, suburbs, and distant mountains [2] - In Liaoning, the maple leaf viewing season is at its peak, with over 200,000 acres of various maple trees coloring the mountains, and in Dandong, the Tianqiao Valley scenic area has developed special maple viewing routes, resulting in a visitor increase of over 20% compared to the same period last year [2] Group 2 - In Yunnan's Shilin, the unique karst landform creates a picturesque scene with autumn colors, stone forests, and clear waters [3] - In Qinghai's Xining, cycling enthusiasts from across the country are participating in mountain biking challenges amidst the highland autumn scenery, enjoying both nature and sports [3] Group 3 - Rural tourism remains popular, with Gansu's Longnan Huixian leveraging ancient ginkgo trees to connect ecological sightseeing, cultural experiences, and rural consumption [5] - In Zhejiang's Lishui Jinyun County, a thousand acres of rice fields not only bring harvest joy but also create new consumption scenarios that blend pastoral scenery with leisure experiences, attracting visitors for photography and enjoyment [5] - In Jiangxi's Yingtan Shawan Village, urban coffee culture is integrated into rural tourism, complemented by family-friendly swimming, rural cabins, and forest viewing paths to enhance visitor experiences [5]

Core Viewpoint - The article emphasizes the need for a "toilet revolution" in rural tourism, highlighting the importance of improving public restroom facilities to enhance the overall experience for visitors [10][12]. Summary by Sections Public Restroom Innovations - The "Dunhuang Clean World" public restroom has gained popularity, becoming a cultural landmark that integrates local artistic elements, such as the Mogao Caves' color scheme and motifs like the Nine-Colored Deer [6][7]. - This restroom features amenities like a mother-baby room and accessible areas, showcasing a successful blend of public service and cultural promotion [8]. Challenges in Rural Public Restrooms - Many rural public restrooms suffer from inadequate facilities and cleanliness, often labeled as "dirty and chaotic," which leads to negative visitor experiences [11][12]. - Even renovated rural restrooms often lack unique design and functionality, resulting in a generic appearance that fails to connect with local culture [13][14]. Recommendations for Improvement - Rural public restrooms should incorporate local cultural elements, such as traditional crafts, to enhance their aesthetic appeal [14][15]. - A robust maintenance mechanism, including "grid-based cleaning" and "star rating evaluations," is essential for ensuring long-term cleanliness and user satisfaction [16][18]. - The "Dunhuang Clean World" restroom serves as a model, with daily usage ranging from 5,000 to 7,000 visitors, peaking at 12,000 during holidays, while maintaining cleanliness through effective management [17][18]. Importance of User Experience - The core of public service lies in respecting users; transforming rural restrooms from places to avoid into comfortable and inviting spaces can significantly improve the quality of rural tourism [20][21].

Group 1 - The National Day and Mid-Autumn Festival holiday saw 888 million domestic trips, highlighting a growing trend towards travel in smaller cities, which accounted for 61% of total visitors [2][3] - Emerging consumption trends include "county tourism" and "rural tourism," with popular destinations such as Alshan in Inner Mongolia and Tengchong in Yunnan gaining traction [2][3] - The release of consumption potential is supported by government policies, including a 69 billion yuan fund for replacing old consumer goods and personal consumption loan interest subsidies [3] Group 2 - New consumption demands are emerging, driven by innovative experiences such as interactive robot-themed areas and smart services in restaurants and auto dealerships [3] - The integration of culture, commerce, tourism, and sports during the holiday period reflects a structural change in consumer demand and indicates a maturing tourism market [4] - The holiday economy is evolving, suggesting that China's economic potential will continue to expand significantly [4]

Core Insights - The tourism market in the city remains vibrant during the National Day and Mid-Autumn Festival holiday, despite rainy weather, with new attractions and revitalized areas providing diverse consumption scenarios for residents and visitors [1] Group 1: Tourism Performance - As of October 3, 2023, 30 monitored scenic spots received a total of 635,500 visitors, generating revenue of 21.74 million yuan [3] - The city welcomed 154,600 overnight guests, with railway, civil aviation, and road transport sending 193,100, 35,400, and 25,600 passengers respectively [3] Group 2: Urban Tourism Activities - Urban park activities featuring "national trend" and "immersive" experiences have become popular, with classic scenic spots revitalized through themed events [4] - The "Spring Water Ode" theme at the First Spring Scenic Area integrated water features with performances, maintaining high visitor numbers [4] - New attractions like the Qiaoshan Ecological Cultural Park and events such as the Michelin Food Festival are driving tourism in northern Jinan [4] Group 3: Cultural Tourism - Visiting museums and art galleries has become a new trend during holidays, with major cultural venues seeing high visitor numbers [5] - High-quality exhibitions like "Sea and Land" at the Shandong Museum and the "Lin Zexu Special Exhibition" at the City Museum have attracted large crowds [6] - Interactive experiences, such as ancient book restoration workshops and immersive activities, have increased engagement and popularity among families [6] Group 4: Rural and Micro-vacation Tourism - Rural tourism is gaining traction during the autumn harvest season, stimulating urban and rural consumption [7] - Agricultural experience activities, such as hawthorn picking and kiwi fruit harvesting, are popular among residents due to their affordability and variety [7] - The "micro-vacation" model, featuring camping festivals and local beer festivals, offers a luxurious escape from the city, boosting local hospitality and food sales [7]

Group 1 - The Jiangmen Neutrino Laboratory in Guangdong has opened for educational tours, allowing students to engage with cutting-edge science during the summer [2] - Students learned about the significance of ultra-pure water production, the principles of neutrino detection, and the natural protective advantages of underground rocks [2] - The experience included interactive scientific activities that made complex neutrino science more accessible [2] Group 2 - The Yunshang Dayuan Scenic Area in Hunan's Yanling County has become a popular summer retreat due to its high forest coverage and cool climate [7] - Visitors can enjoy activities such as stream exploration and stargazing, leading to a surge in business for local homestays and agritourism [7] - Local government is enhancing tourism infrastructure and integrating cultural resources to attract more visitors [8] Group 3 - Postal Savings Bank of China has tailored financial products like "Homestay Loans" to support local tourism development, providing over 70 million yuan in loans to enhance service capabilities [10] - The bank's initiatives focus on upgrading homestays and expanding agritourism businesses to capitalize on the summer tourism peak [10] Group 4 - In Shandong's Dezhou Lingcheng District, a rural tourism network has emerged, combining sightseeing, experiences, and cuisine, becoming a new highlight for local tourism [11] - The area features multiple lakes and wetlands, suitable for cycling and bird watching, and hosts national fishing competitions [11] - Local power supply departments have upgraded a smart charging network to support the growing tourism sector [11][13]

Group 1 - The domestic tourism market is experiencing a strong recovery, with travel heat and per capita spending surpassing last year's levels [3][4] - Data from various platforms indicate a significant increase in travel activities, with hotel bookings covering 1,837 cities globally, an increase of 432 cities compared to last year [3] - The trend of "拼假" (combining holidays) has led to a surge in long-distance travel, with popular destinations like Qinghai and Xinjiang seeing ticket sales increase by 1-2 times year-on-year [3][4] Group 2 - Cross-border travel is also on the rise, with outbound and inbound markets both showing strong growth; international cruise bookings have increased by over 60% year-on-year [5] - Inbound tourism is recovering robustly, with a 130% year-on-year increase in orders during the "五一" holiday, particularly in cities like Shanghai and Shenzhen [5] - The introduction of enhanced tax refund policies for outbound tourists is contributing to the growth of the inbound tourism market [5]