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走啊~我们一起去会理晒太阳
Sou Hu Cai Jing· 2026-01-04 21:54
图源:"安逸四川"宣传推广平台、会理旅游 不知不觉又是新一年 正是计划2026旅游目的地的时候 那这个四川最南边的凉山会理 一定值得一个选项! 在会理,时间仿佛静止下来 用它独有的 "慢"与"暖" 图源:"安逸四川"宣传推广平台 这里地处北纬26度,年均气温15℃,四季都被一种不疾不徐的温柔包裹着。 图源:"安逸四川"宣传推广平台 夏日,古城里高大的黄桷树撑开浓得化不开的绿荫,阳光透过叶隙洒下金币般的光斑,蝉鸣声被拉得悠长,时间在这里仿佛自动调慢了倍速。 温柔地颠覆你所有的预设 图源:"安逸四川"宣传推广平台 一脚踏进会理,最先拥抱你的,是空气。那不是简单的清新,而是一种被阳光和植物滤过后的、带着甜味的澄澈。 春天,龙肘山上的杜鹃不是一朵一朵地开,而是成片成海地"烧"起来,从山腰一直蔓延到云边,热烈得仿佛天空打翻了调色盘。 图源:"安逸四川"宣传推广平台 图源:小红书@老街唠嗑人 秋冬季,晨雾常像一条乳白的纱巾,轻轻缠绕着古城墙和远处的山峦,待到太阳升起,雾气散去,露出湛蓝如洗的天,那种通透感,能一直照进心里。 图源:会理发布 在这里,你终于能明白什么叫"呼吸都是一种享受"——连空气都带着一丝被岁月浸润过的、 ...
小红书上,“老式人类”成新潮
3 6 Ke· 2026-01-04 05:37
发完语音习惯性再听一遍,耳机里循环着十年的老歌,逛街只买经典百搭款,保温杯泡着枸杞菊花茶四季不离手,周末宁愿去公园发呆也不去挤网红打卡 点...... 图片源自小红书 "老式人类"这些症状你都有吗?这届年轻人正在悄悄给生活中的人、事、物打上"老式"的标签。 最近,小红书上#正式确诊为老式人类的话题下挤满了年轻人对号入座,这也是年轻人如今的慢生活状态。 小红书也正在成为老式人类聚集的家园。他们在在笔记里晒出自己的养生壶、钩织作品、老剧截图,配文往往是:正式确诊为老式人类了,以前嗤之以鼻 的事情现在做得不能自已。 图片源自小红书 博主@游点圆 晒出了她的老式闺蜜,别人出门吃漂亮饭,老式闺蜜带自己羊汤、板面、麻辣烫,穿着精致去下午茶结果是路边面包甜点摊儿,抢了演出 票不是看演唱会,而是刘老根大舞台。真是低估了"花开富贵"的实力,评论区也很热闹,"这些是真的好吃啊""又实惠又好吃,咋不能"。 当快消文化、速食内容成为主流,为什么越来越多年轻人开始向往老式生活?这场集体情绪转向的背后,是怎样的心理转变?跟随「克劳锐」的视角,一 起来看看。 从追新到求稳,年轻人变了 被确诊为"老式人类"已经成为当下对一个现代人的最潮称呼 ...
(走进中国乡村)湖南千年古驿“慢生活” 重塑城市休闲潮
Zhong Guo Xin Wen Wang· 2025-12-16 09:13
Core Viewpoint - The ancient village of Jingping in Hunan is transforming into a leisure destination that emphasizes a "slow life" experience, attracting urban families seeking tranquility and cultural immersion [1][2]. Group 1: Cultural and Historical Significance - Jingping Ancient Village was historically a key stop on the Jing-Kun Ancient Post Road, with cultural relics such as the Pan Clan Ancestral Hall and Ming-Qing architectural groups still preserved [2]. - The village retains its original charm while integrating modern elements, allowing visitors to escape urban noise and enjoy a unique local atmosphere [2]. Group 2: Development and Transformation - The village was previously a "three-no" scenic area (no security, no facilities, no renovations) but is undergoing a comprehensive planning and renovation project, set to be completed by May 2024, coinciding with the 5th Hunan Tourism Development Conference [2][4]. - The renovation aims to preserve the village's authenticity while allowing for the development of cultural tourism facilities, with only 15% of the village's courtyards permitted for redevelopment [4]. Group 3: Visitor Experience and Engagement - The village offers a blend of historical and modern attractions, including tea houses, cultural workshops, and immersive experiences that allow visitors to engage with local traditions [4]. - The village continues to attract approximately 50,000 visitors weekly, even during the off-peak season, highlighting its appeal as a serene getaway [5].
消费新浪潮:2025年十大生活方式与消费品牌前瞻
Sou Hu Cai Jing· 2025-11-07 13:37
Core Insights - The consumer market in 2025 is undergoing profound changes, with consumers seeking self-actualization, personal expression, and global connection through their purchases [1] Group 1: Ten Lifestyle Trends - Health fast-charging is a prominent lifestyle trend, with related content increasing by over 64% and commercial notes by over 130%, highlighting a demand for quick health solutions [3] - The individualistic trend shows an average monthly interaction exceeding 10 million, as consumers evolve from material needs to value realization across three dimensions: exquisite self-pleasure, experiential self-pleasure, and personalized self-pleasure [3] - The new companionship economy is rapidly rising, with companionship-related content growing by over 95% and monthly interactions exceeding 60 million, reflecting a demand for emotional companionship through both physical and virtual means [3] - Minimalist living is gaining traction, with topic views exceeding 3.7 billion, as consumers prioritize simplicity and practicality in various aspects of life [3] - The digital detox trend is emerging as consumers set "no phone" periods to regain life balance, prompting brands to consider the balance between technology and humanity [3] - Green living has become mainstream, with the number of sustainable products online increasing from 4 million in 2022 to 5 million in 2025, and eco-friendly brands seeing sales growth 1.5 times higher than non-eco-friendly brands [4] - The slow living concept is being embraced, as consumers seek to enjoy life more calmly, valuing experiences like savoring coffee or quiet family time [4] - The trend of intelligent coexistence is evident, with increased adoption of AI assistants that manage household tasks and enhance connectivity among smart home devices [4] - Rational consumption is returning, with 79% of global consumers engaging in "non-linear downgrading," reallocating budgets across categories for rewarding purchases [4] - Local cultural identity is strengthening, with 47% of global consumers preferring local brands, reflecting a deeper recognition of cultural roots and self-expression [4] Group 2: New Opportunities for Consumer Brands - Innovative brands are capitalizing on lifestyle changes, with the smart health device and supplement market expected to see double-digit growth from 2024 to 2026 [5] - Both high-end and private label brands are experiencing growth, with high-end beauty and personal care products outpacing mass-market products from 2020 to 2025 [5] - Generation Z is becoming the dominant force in consumer sentiment, with spending growth rates twice that of previous generations, characterized by a "consumption paradox" [5] - Live-streaming e-commerce is enhancing shopping efficiency, with global sales expected to reach $582.1 billion by 2025, as 42% of consumers prefer live shopping for its product demonstration capabilities [5] - Brand marketing is increasingly aligning with consumer needs, with 59% of industry professionals focusing on optimizing existing product and service offerings [5] Group 3: Future Outlook - The core keywords for the 2025 consumer market are "truth-seeking" and "practicality," with 57% of consumers researching products thoroughly before purchase [6] - Consumption upgrades will focus on quality enhancement and experience optimization, with personalized customization becoming a new direction [6] - Sustainable development is becoming mainstream, with green, low-carbon, and circular consumption models gaining traction, and the market share of sustainable products continuing to rise [6] - The power in future consumption will shift from platforms and brands to individuals with complex emotions and value judgments, emphasizing the need for brands to understand human experiences and values [6]
(乡村行·看振兴)柴窑面包飘香浙江杭州乡野 烟火气如何融入乡村发展?
Zhong Guo Xin Wen Wang· 2025-10-22 05:59
Core Viewpoint - The rise of the clay oven bread shop in rural areas of Hangzhou represents a unique connection between traditional craftsmanship and modern consumer preferences, attracting urban consumers seeking a "slow life" experience [2][7]. Group 1: Business Model and Consumer Engagement - The clay oven bread shop, founded by siblings Chen Xiaobin and Chen Xiaoling, has seen stable customer traffic since its opening, with around 40 to 50 orders on weekdays and over 100 on weekends and holidays [2]. - The unique baking process, which involves heating the oven with wood for an hour before baking, imparts a distinct flavor to the bread, making it a favorite among consumers [2][5]. - The shop not only sells bread but also provides a relaxing environment for customers to enjoy the rural scenery, enhancing the overall consumer experience [5][7]. Group 2: Cultural and Economic Impact - The clay oven bread shop aligns with the cultural heritage of traditional craftsmanship, resonating with the rural setting and attracting urban consumers looking for a slower pace of life [7]. - Experts suggest that while such new business models can bring short-term economic benefits and increased visibility to rural areas, sustainable development requires integration into the broader rural development framework [7][8]. - Recommendations include collaborative planning among local villages to create a comprehensive consumption ecosystem that combines dining, accommodation, and tourism, thereby fostering long-term growth [8].
《王维十五日谈》:他的诗,能让我们重拾不被社会急流裹挟的定力
Xin Jing Bao· 2025-10-13 11:35
Core Insights - The article reflects on the rapid pace of modern life compared to the slower rhythms of the past, emphasizing the need for a balance between speed and depth of experience [2][3] - It highlights the importance of reconnecting with nature and the world through a more mindful approach, drawing inspiration from the works of Wang Wei [3][12] - The discussion also touches on the impact of technology and artificial intelligence on creative expression, particularly in poetry, and the potential loss of individual perspective [15][20] Group 1: Modern Life vs. Historical Context - The article contrasts the efficiency-driven modern civilization with the slower, more deliberate pace of ancient times, noting that technological advancements have drastically changed how people experience time and space [2][3] - It suggests that while modern conveniences offer greater freedom, they come at the cost of deeper engagement with the world [2][3] Group 2: The Role of Wang Wei - Wang Wei is portrayed as a model for how to engage with the world authentically, emphasizing a connection to nature and a mindful approach to life [3][12] - His poetry is described as a means to access a more profound sense of being, allowing individuals to reconnect with their senses and the natural world [3][12][22] Group 3: Technology and Creativity - The emergence of AI in creative fields, particularly poetry, raises questions about the essence of artistic expression and the role of the individual [15][20] - The article discusses how AI-generated poetry challenges traditional notions of authorship and the unique human experience in creative endeavors [15][20] Group 4: The Nature of Poetry - The discussion emphasizes the importance of genuine emotional expression in poetry, contrasting it with the tendency of some poets to rely on grandiose language and imagery [9][11] - Wang Wei's approach to poetry is highlighted as one that values simplicity and authenticity, allowing for a more direct connection to the reader [11][22]
打卡山城“慢生活” 解锁重庆休闲消费新潮流
Xin Hua She· 2025-09-21 07:50
Core Insights - The concept of "slow living" and "light wellness" is gaining popularity among citizens and tourists in Chongqing, leading to a transformation in the leisure consumption market [1] - Diverse leisure business formats, from specialty massages to tea experiences, are enriching the consumer landscape in Chongqing [1] - The city is focusing on developing itself as an international consumption center, emphasizing night-time activities and experiences [5] Group 1: Leisure Consumption Trends - The rise of "slow living" is reflected in the increasing preference for leisurely activities such as visiting cafes and massage parlors [1] - Traditional areas like Luzumiao are becoming prime locations for leisure businesses, offering unique experiences that blend local culture with professional services [1] - A massage parlor in Luzumiao emphasizes the use of experienced therapists to provide authentic and tailored services to meet local demands [1] Group 2: Cultural and Culinary Experiences - A tea shop in the traditional style area of Shibanti provides a tranquil space for customers to enjoy tea and traditional dishes, promoting a "slow down" experience [3] - The tea shop offers unique dishes like tea rice, which combines local tea with rice and vegetables, appealing to health-conscious consumers and younger demographics [3] - The shop also serves as a cultural space, providing customers with insights into the history and preparation of traditional dishes [3] Group 3: Night-time Economy - Chongqing is actively cultivating its identity as an international consumption center by enhancing its night-time economy through various activities and experiences [5] - The focus on "five nights" lifestyle elements—night taste, night wellness, night appreciation, night entertainment, and night shopping—aims to create a vibrant night-time consumer culture [5]
旺自己最好的方式:慢
洞见· 2025-09-15 12:38
Core Viewpoint - The article emphasizes the importance of slowing down in various aspects of life, including speech, actions, and daily living, to cultivate deeper connections, enhance focus, and achieve a more fulfilling life experience [3][20][36]. Summary by Sections Speech - Speaking slowly allows for more thoughtful communication, reducing the likelihood of misunderstandings and fostering sincerity [4][5]. - The practice of taking time to listen and respond thoughtfully can strengthen relationships, as illustrated by the example of writer Wang Zengqi, who engaged with family members with patience and care [9][11]. Actions - Slowing down actions leads to more precise and effective outcomes, as demonstrated by the meticulous work of architects Liang Sicheng and Lin Huiyin, who took their time to document the historical significance of a temple [21][30]. - The article suggests that true efficiency often arises from a calm and focused approach rather than a hurried one [20][21]. Life - Embracing a slower pace in daily life can lead to greater peace of mind and a deeper appreciation for the present moment [23][32]. - The philosophy of "slow living" is illustrated through the life of painter Qi Baishi, who practiced a deliberate and measured approach to eating, walking, and creating art, contributing to his longevity and artistic vitality [26][30]. Conclusion - The article concludes that adopting a slower rhythm in speech, actions, and life can lead to wisdom and a more profound sense of well-being, ultimately enriching one's life experience [37][39].
2024全球消费趋势白皮书
Sou Hu Cai Jing· 2025-09-10 13:37
Core Insights - The U.S. is the largest consumer market globally, accounting for 24% of global retail sales in 2023, with stable growth in personal consumption expenditure and a rebound in consumer confidence [1][5][7] - E-commerce is thriving, with 255 million online shoppers in 2023, projected to reach 316 million by 2028, representing a 67.3% increase since 2019 [1][22] - Five key trends for the U.S. consumer market in 2024 include diverse demand scenarios, multi-channel shopping experiences, varied pricing strategies focusing on emotional value, rapid trend iterations, and diverse marketing opportunities [1][4][28] Group 1: Market Overview - The U.S. retail market remains robust, holding nearly a quarter of the global market share and continuing to grow steadily [5][7] - Personal consumption expenditure has shown consistent growth, supported by rising disposable income, indicating sustainable consumer power [7][8] - Consumer confidence is on the rise, with the University of Michigan's consumer confidence index reaching 79 in January 2024, a 13% increase from the previous year [9][11] Group 2: E-commerce Growth - The e-commerce market is experiencing significant growth, with 75% of the U.S. population shopping online in 2023 [1][22] - Social commerce is expected to see substantial growth, with 110 million users projected in 2024, making up 42% of internet users [1][22] - By 2025, U.S. social commerce retail sales are anticipated to exceed $100 billion, with per capita spending in social commerce expected to double from 2023 to 2027 [22] Group 3: Consumer Trends for 2024 - Demand scenarios are diversifying, with a rise in slow living, family activities, outdoor pursuits, and sports, driving new consumption needs [1][28][33] - Multi-channel shopping experiences are becoming essential, as consumers seek rich and varied shopping interactions [1][28][80] - Pricing strategies are evolving, with consumers placing greater emphasis on emotional value, allowing businesses to introduce high-margin products [1][28][29] Group 4: Marketing and Social Media Influence - TikTok is emerging as a key platform for global digital marketing, providing integrated solutions for businesses to tap into local markets and seize opportunities [1][28][59] - The marketing landscape is shifting towards diverse touchpoints, with brands needing to leverage various marketing moments effectively [1][28][29] - The rise of lifestyle marketing on platforms like TikTok is crucial for brands to connect with consumers and promote products in relatable contexts [1][28][63]
Tiktok运营:2024全球消费趋势白皮书-美国篇
Sou Hu Cai Jing· 2025-09-05 14:03
Group 1 - The report titled "2025 Insights on the Commercialization of L4 Intelligent Driving Scenarios in China" focuses on the progress of L4 intelligent driving commercialization in China, outlining the participants in the industry chain, core application scenarios, and development trends [1] - Key participants in the industry chain include technology companies like Baidu Apollo and Pony.ai, automotive manufacturers such as BAIC Group and GAC Group, communication and internet companies like Huawei and Tencent Cloud, hardware manufacturers like Hesai Technology and Horizon Robotics, and research institutions like Tsinghua University [1] - Core commercial scenarios for L4 intelligent driving have emerged in closed/semi-closed environments, such as port logistics and airport operations, with companies like JD Logistics and DeepBlue Technology leading the way [1] Group 2 - The report highlights the focus on multi-sensor fusion, vehicle-to-everything (V2X) collaboration, and AI model empowerment to enhance adaptability in complex environments [1] - Commercialization efforts emphasize cost control through large-scale applications and technological iterations to reduce hardware and operational costs, supported by policy incentives [1] - Future developments in L4 intelligent driving are expected to penetrate urban delivery and trunk logistics, with industry chain collaboration and scenario segmentation being key to deepening commercialization [1]