Workflow
乡村民宿
icon
Search documents
国庆中秋假期文旅市场热度攀升 多元体验激发消费新增量
Yang Shi Wang· 2025-10-07 09:07
这个国庆中秋假期,一股"反向旅游"的热潮涌向各县域乡村。在广西南宁马山,一场融合民俗、美食、非遗与国风的文化盛 宴吸引游客纷至沓来。当地的农民代表队身穿用稻穗、竹篾等材料制成的创意服装,在"庆丰收'村T'"走秀上自信走秀,将气氛 推向高潮。 夜游非遗"活"起来 乡村民宿"火"起来 假日"夜游"持续升温,为激活夜间经济注入新动力。在江苏盐城建湖县九龙口淮剧小镇,千年非遗药发木偶戏在烟火中绽放 魅力,数百架无人机同步升空,幻化出灵动造型。 景区以"夜间沉浸体验"为核心,让老非遗"活"了起来,成功将客流转化为消费。 央视网消息:国庆中秋假期,民俗活动与"夜经济"激活反向旅游流量,乡村民宿与文体赛事则解锁消费新体验,文旅市场热 度攀升。 同样火爆的还有乡村民宿。在辽宁丹东宽甸县,金秋十月,山间层林尽染,绚烂如画。新开通的高速公路带来了大量自驾游 客。 民俗"新大集"引客来 县域旅游激发活力 近期由于降水,山东济南泉水迎来了一年中的最佳观赏期。国庆假期,景区深度融合文化与泉水脉络,引入无人机、现代光 影技术等,通过科技赋能,营造昼夜相连、诗意与科技交融的文旅盛宴。 这个假期,各地还通过赛事联动等多种形式,推动文体旅深度 ...
让农文旅“拧成一股绳”
Jing Ji Ri Bao· 2025-09-18 21:58
Core Viewpoint - The integration of agriculture, culture, and tourism is essential for expanding agricultural product consumption and revitalizing rural tourism markets, requiring collaboration among various government levels and industry sectors [1][3]. Group 1: Market Performance - In the first three quarters of 2024, rural tourism received 2.248 billion visitors, a year-on-year increase of 15.5%, with total revenue reaching 1.32 trillion yuan, up 9.8% [2]. - By the end of 2024, rural tourism visitor numbers are expected to exceed 20% growth compared to the same period in 2023 [2]. - In the first quarter of 2024, rural tourism recorded 707 million visitors, a growth of 8.9%, generating revenue of 412 billion yuan, an increase of 5.6% [2]. Group 2: Policy and Strategic Framework - The 2022 Central Document No. 1 emphasized the need for deep integration of agriculture, culture, and tourism to support rural industry diversification and value chain extension [3]. - The 2024-2035 Agricultural Power Construction Plan aims to establish a modern rural industrial system that integrates agriculture, forestry, animal husbandry, fishery, and tourism [3]. - Current policies serve as guidance for various departments and stakeholders in executing the integration of agriculture, culture, and tourism [3]. Group 3: Challenges and Solutions - Existing challenges in the integration process include single industry fusion, insufficient participation from villagers, lack of cultural depth in products, and outdated infrastructure [3]. - To address these issues, collaboration among government levels, industry sectors, and rural communities is necessary to innovate business models and optimize operational strategies [3][4]. Group 4: Service and Operational Enhancements - Strengthening financial support and enhancing infrastructure such as water, electricity, and digital services are crucial for improving rural tourism and agricultural product consumption [4]. - The focus should be on elevating the management and operational standards of related industries, including non-heritage workshops, homestays, and rural markets [4]. Group 5: Consumption Model Optimization - Leveraging local agricultural resources to create attractive tourism experiences can transform agricultural products into tourism highlights [5]. - Establishing sustainable mechanisms that allow farmers to benefit from both agricultural sales and participation in rural tourism services is essential for shared prosperity [5].
(乡村行·看振兴)长城脚下长城寨:盘活闲置农房 兴起乡村旅游
Zhong Guo Xin Wen Wang· 2025-09-11 06:13
Core Viewpoint - The article highlights the revitalization of Changchengzhai Village through the development of rural tourism, leveraging the historical significance of the nearby Wild Boar Mouth Great Wall and the integration of local resources to promote economic growth and community well-being [1][2]. Group 1: Rural Tourism Development - Changchengzhai Village is transforming idle farmhouses into a comprehensive rural tourism resort, creating a tourism brand centered around the Wild Boar Mouth Great Wall [1][2]. - The village is constructing culturally themed rural homestays using traditional materials, aiming to enhance visitor experiences and promote nature-based leisure activities [2][3]. Group 2: Infrastructure and Community Improvement - The village has implemented relocation for poverty alleviation, resulting in well-structured housing and improved infrastructure, including water, electricity, and sanitation facilities [2][4]. - Community facilities such as a party service center, sports areas, and health clinics have been established to support the residents [2]. Group 3: Economic Diversification - The village is adopting a "cooperative + farmer" model to encourage the cultivation of premium fruits on idle land, thereby expanding income sources for villagers [3]. - A photovoltaic power station has been established, generating over 600,000 yuan annually for the village's collective economy [3]. Group 4: Future Plans and Community Engagement - The village plans to innovate in management and project development to establish itself as a new model for rural tourism in the region [5]. - Residents are encouraged to start family-run agritourism businesses, contributing to the local economy and enhancing the village's tourism appeal [5].
供需联动释放农产品消费潜能
Jing Ji Ri Bao· 2025-09-10 22:10
Core Insights - The 2025 China Harvest Festival has launched a consumption season aimed at promoting agricultural products, with initiatives from e-commerce platforms and financial institutions to support farmers [1][2] - The focus is on optimizing the supply of green and high-quality agricultural products to meet the evolving consumer demand for nutrition and health [4][5] Group 1: Agricultural Supply and Quality - The agricultural sector is actively optimizing its structure to enhance the supply of green and high-quality products, with over 36,000 new certifications for green, organic, and geographical indication products since the start of the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] - Geographical indication products have seen significant growth, with 2,544 recognized products and a direct output value exceeding 960 billion yuan [2] Group 2: Food Processing and Consumption - The food industry plays a crucial role in connecting agricultural production with consumer demand, with a focus on deep processing of agricultural products to enhance consumption [3] - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, supported by nearly 20 million cubic meters of cold chain facilities [3] - The development of a high-efficiency agricultural product circulation system is essential to reduce losses and meet cross-regional transportation needs [3] Group 3: Nutritional Health Focus - The emphasis on nutrition and health in agricultural production is highlighted by the "China Food and Nutrition Development Outline (2025-2030)," which integrates nutritional needs throughout the food supply chain [4] - There is a growing demand for high-quality protein sources, with a focus on stabilizing meat and egg supply while increasing fish, dairy, and soybean products [4][5] - The need for innovative food technology and a multi-layered nutritional food industry is emphasized to address the dual challenges of excess energy and micronutrient deficiencies [5][6] Group 4: Expanding Consumption Scenarios - The diversification of agricultural product consumption is evident, with new consumption scenarios emerging through rural tourism and experiential agriculture [7] - The development of leisure agriculture has generated nearly 900 billion yuan in revenue, becoming a vibrant area for tourism and consumption [7] - Agricultural branding initiatives are being implemented to enhance consumer confidence and connect quality products with market demand [8]
江宁区龙尚村入选全国乡村振兴典型案例
Nan Jing Ri Bao· 2025-08-12 02:24
记者昨天从江宁区汤山街道获悉,该街道龙尚村《凝聚文旅产业大合力 激活乡村振兴新赛道》案 例,成功入选中央农村工作领导小组办公室刊发的《推进乡村全面振兴典型案例2025》,为我市唯一 入选村。 龙尚村位于南京东郊、汤山西麓,处于大龙山、青龙山两山腹谷地带,紧邻S122省道,网红道 路"小川藏线"依村而卧,山水资源丰富。漫步龙尚村,远眺,群山环绕、山水秀美,近看,乡间小路整 洁平坦、沿路民宅美观秀气,随时可以偶遇前来拍照打卡的游客。很难想象,10年前,这里还是"欠发 达村"。 从落后的小山村到先进的文旅村,转机出现在2017年。依托特色自然资源,当年,龙尚村邀请南 京大学城市规划设计研究院为村里做规划,制定了江宁区首个以行政村为主体的发展规划——龙尚漫谷 发展规划,整体开展村庄形象重塑,做活"山水文章",吃上"旅游饭"。 根据规划,当地先后系统整治九乡河河道,管好"十万亩"山林,全力恢复生态环境;完成长2.7公 里、宽9米的"龙尚大道",横穿青龙山的"板汤线"提档升级,将龙尚村与江宁其他美丽乡村串联成线;打 造特色田园乡村,整体推进尚庄、孙家边美丽乡村建设改造,并启动庞家边特色田园乡村、涧南环境整 治等项目,进一 ...
白墙红瓦好戏“上场” 枕山听溪观星“出圈”(寻找最美乡村·小昆村)
Ren Min Ri Bao· 2025-07-25 22:02
Core Viewpoint - The article highlights the revitalization of Xiaokun Village in Zhejiang Shengzhou, emphasizing its transformation through cultural tourism and ecological development, leading to increased visitor attraction and community engagement [6]. Group 1: Village Development - Xiaokun Village has been included in the fifth batch of traditional Chinese villages, showcasing its historical and cultural significance [6]. - The village collective has adopted a strategy of "ecological prosperity and cultural tourism enrichment" to drive comprehensive rural revitalization [6]. - Infrastructure improvements include the widening and hardening of steep mountain roads into a "wealth road" for the village [6]. Group 2: Tourism and Community Engagement - Idle farmhouses have been renovated into modern facilities while preserving traditional wooden beams, transforming them into guesthouses [6]. - The village has initiated a rural Yue Opera competition at the newly built ancient opera stage, enhancing cultural engagement [6]. - A newly established camping site for stargazing has attracted numerous visitors, contributing to the village's growing popularity as a tourist destination [6].
趁“热”出发 陕西冷资源变身暑期消费热引擎
Sou Hu Cai Jing· 2025-07-24 07:55
Core Viewpoint - The article highlights the emergence of summer tourism driven by high temperatures, with various cooling experiences becoming popular among consumers, reshaping the summer consumption market [1] Group 1: Cooling Tourism Experiences - The "Walnut Tree Under" homestay in Li Jia Jian Village offers a refreshing escape with an average summer temperature 10°C lower than urban areas, attracting city visitors seeking relief from the heat [2][4] - The homestay has developed diverse family-friendly activities, including hiking, flower picking, and cultural experiences, enhancing visitor engagement and satisfaction [4][6] - During peak summer weekends, the homestay can accommodate over 500 visitors in a single day, contributing significantly to local employment and agricultural income [6] Group 2: Cultural and Educational Attractions - Museums and art exhibitions in Xi'an have become popular summer destinations, providing a variety of cultural experiences for citizens looking to escape the heat [7] - The Xi'an Civil Air Defense Science Education Museum has seen a surge in visitors, offering interactive learning experiences that combine education with a cool environment [9][11] - The newly opened Shaanxi Intangible Cultural Heritage Experience Center features over 2,000 exhibits, attracting families and enhancing cultural appreciation through immersive displays [11][13] Group 3: Indoor Recreational Activities - Indoor skiing has gained popularity in Xi'an as a new summer trend, with facilities maintaining a constant temperature of -6°C, providing a stark contrast to the outdoor heat [14][15] - Ski resorts are attracting significant foot traffic, with daily visitor numbers averaging around 300, making them a favored choice for summer leisure activities [15] - The combination of cultural experiences, skill learning, and family interaction is transforming the concept of summer cooling into a multifaceted tourism model in Shaanxi [15]
“凉资源”成“热经济”——文旅融合催热云南曲靖“避暑经济”
Xin Hua Wang· 2025-07-20 01:48
Core Insights - The article highlights the transformation of "cool resources" into a "hot economy" in Qujing, Yunnan, driven by the integration of culture and tourism, particularly in the context of summer tourism [1][5]. Group 1: Tourism Growth - Qujing's cool climate and unique tourism resources have attracted a significant number of visitors, with a reported 33.96 million tourists expected from May to September 2024, generating a total tourism expenditure of 36.436 billion yuan [2]. - The number of tourists staying for more than 15 days has notably increased, indicating a shift towards longer-term stays [2]. Group 2: Service Optimization - Qujing has enhanced visitor experiences by optimizing service offerings and introducing diverse cultural tourism products, such as community dining options tailored to various regional tastes [3]. - The city has developed over 90,000 travel accommodations, capable of hosting more than 400,000 visitors simultaneously, with some facilities designed to meet the needs of elderly tourists [3]. Group 3: Cultural Integration - Qujing has organized various cultural and recreational activities, including concerts, educational tours, and sports events, to create vibrant consumer experiences and boost local economic activity [5]. - The city aims to shift from short-term tourism to seasonal residency, enhancing the overall experience for summer visitors and contributing to sustained economic growth [5].
200万元、100万元、50万元……多档资金奖补支持乡村旅游品牌打造
Si Chuan Ri Bao· 2025-05-30 01:29
Core Viewpoint - The Sichuan Provincial Government has introduced a policy to support the high-quality development of rural tourism, providing financial incentives and various forms of support to enhance the sector's growth and sustainability [1][2]. Financial Support - The policy includes one-time project subsidies of 2 million yuan for newly recognized "Best Tourism Villages" by the UN, and 1 million yuan and 500,000 yuan for newly recognized national key rural tourism towns and villages respectively [1][3]. - The government aims to encourage the integration of financial resources across departments to support rural tourism projects, leveraging government investment funds to attract private capital [2]. Infrastructure and Land Use - The policy addresses land use issues critical to rural tourism development, ensuring that land needed for tourism projects is secured, especially in impoverished areas [4]. - It supports the construction of temporary tourism facilities on underutilized land, including campsites and other non-permanent structures, without the need for land conversion [4]. Rural Accommodation Development - The number of rural homestays in Sichuan is projected to exceed 23,000 by 2024, with a focus on enhancing their development through regulatory support and joint approval processes [5]. - The policy emphasizes the importance of rural homestays in extending visitor stays and boosting the rural tourism economy [5]. Talent Development - The policy encourages the professional development of rural tourism personnel, allowing qualified individuals to apply for senior professional titles based on their contributions [5].
董事长回乡创业,家门口打造起“桃花源”
Sou Hu Cai Jing· 2025-05-26 05:27
Core Viewpoint - The article highlights the significant impact of returning to rural entrepreneurship, particularly through the efforts of Yang Chisheng, who has invested heavily in his hometown, transforming it into a thriving community with a focus on tourism and agriculture [1][4][17]. Investment and Development - Yang Chisheng has invested a total of 1.5 billion yuan in Haiyang Village, with plans to exceed this amount in the coming year, including a new hot spring hotel and wellness community with an expected total investment of 2 billion yuan [1][4]. - The village has received national recognition as a "Beautiful Leisure Village" and is developing various facilities such as rural homestays, organic farms, and eco-friendly pathways [3][4]. Community and Economic Impact - The initiatives have led to a significant increase in local employment, with over 1,000 job opportunities created, and the average income of villagers rising from less than 7,000 yuan to 30,000 yuan annually [15][17]. - Yang Chisheng has established a "Rural Revitalization Care Fund" to support students and encourage local development, demonstrating a commitment to community welfare [6][14]. Sustainable Practices - The new accommodations in Haiyang Village are designed with a focus on sustainability, utilizing low-energy consumption methods that reduce energy costs by 70% [11][14]. - Yang Chisheng emphasizes preserving the village's traditional architecture and natural environment, ensuring that renovations maintain the area's cultural heritage [10][11]. Future Vision - Yang Chisheng aims to collaborate with six surrounding villages to create a model for comprehensive rural revitalization and common prosperity by 2027 [4][14]. - The article suggests that the trend of returning to rural entrepreneurship is gaining momentum, with more individuals inspired to invest in their hometowns, contributing to local economic growth and community development [17].