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呆呆又“闯祸”了?地方文旅怎么“接招”才最好
Xin Lang Cai Jing· 2026-01-30 00:26
转自:荔枝新闻 文/胡欣红 (来源:荔枝新闻) (作者胡欣红,荔枝新闻特约评论员,中学一线名师,媒体评论员;本文系荔枝新闻客户端、荔枝网独 家约稿,转载请注明出处。) 继"摇人按猪"爆火之后,呆呆又"闯祸"了?近日,重庆合川女孩"呆呆"通过个人社交平台发布消息称, 自己将对外赠送春联。 "呆呆"此前发布的消息显示,她提供了三个活动方案供粉丝选择:一、她免费送一对春联和一张福字, 全是亲手写,包邮,但是名额有限1000份;二、超过1000份后的春联邮费寄到付;三、邮费由自己承 担,春联她自己买,开直播写对联。"如果想要的人很多,春联的总量定在1万份。"但因执行难题紧急 撤下方案,引发网友喊话文旅部门介入支持。 呆呆的每一次"亮相",似乎都在改写互联网流量的叙事逻辑。从"摇人按猪"意外引爆全民狂欢,到计划 手写万副春联回馈粉丝,这个没有精致人设、拒绝商业变现的农村女孩,用朴素的方式撕开了流量时代 的一道口子——原来比起精心策划的剧本,人们更偏爱不加修饰的真诚;比起刻意营造的"年味",大众 更眷恋根植于生活的乡土情怀。 呆呆的走红不是算法下的某种偶然,而是击中了当代人内心最柔软的情感靶心。"摇人按猪"时,"想让 家 ...
新加坡媒体:爆火杀猪宴展现中国民间年俗文化
Xin Lang Cai Jing· 2026-01-16 23:11
Group 1 - The event known as the "pig-killing feast" in Chongqing has gained significant attention, with a viral video leading to over 440,000 likes and 270,000 shares within 24 hours, attracting around 10,000 visitors to the village [1] - The local tourism authority capitalized on the influx of visitors by distributing tickets to nearby attractions and ensuring safety through traffic management and volunteer support [1] - The scale of the event expanded from the initial plan of killing two pigs to five, with contributions from netizens and local tourism sponsorship, showcasing community engagement and support [1] Group 2 - The "pig-killing feast" has been described as a representation of genuine human connection and warmth in rural life, with many praising the authenticity of the experience [2] - Despite some controversies, the overall reception of the event has been positive, highlighting the cultural significance and community spirit associated with such gatherings [2] - The event has inspired other rural areas to consider similar activities to boost local tourism, indicating a potential trend in rural cultural events [2]
杨振宁先生的三农情缘
Nan Fang Nong Cun Bao· 2025-10-18 09:31
杨振宁先生的三 农情缘_南方+_ 南方plus 一张美金与远洋 2025年10月18 日,清华大学发 布讣告:享誉世 界的物理学家、 诺贝尔物理学奖 获得者,中国科 学院院士,清华 大学教授、清华 大学高等研究院 名誉院长杨振宁 先生,因病在北 京逝世,享年 103岁。一颗科 学界的巨星陨 落,而他身后留 下的,不只有学 术的光辉,还有 一份深植于乡土 之间的朴素情 缘。 南方农村报记者 梳理公开资料发 现,杨振宁先生 虽常年身处海 外、蜚声国际, 心中却始终保留 着一方温热的乡 土情怀。他与一 位普通渔民结下 深厚友谊,并持 续关注农村教育 事业的发展。这 份跨越山海的情 谊,成为这位科 学家在中国农业 农村现代化进程 中一个温暖而生 动的注脚。 杨振宁先生。 与渔民结缘: 来信 1989年2月, 《中国水产》杂 志刊登了一篇题 为《渔民老大和 杨振宁博士》的 报道,记录了一 段特殊的交往。 1985年1月,从 北京飞往上海的 航班上,来自浙 江普陀虾峙岛的 渔民庄龙珠的座 位与杨振宁挨 着。 1989年2月,《中国水产》杂志刊登了一篇题为《渔民老大和杨振宁博士》的报道。 交谈中,杨振宁 得知庄龙珠是来 自 ...
为何曾被视作“土味”的野菜,竞成了火锅人的“流量密码”?
3 6 Ke· 2025-04-30 01:07
Core Viewpoint - The rise of wild vegetable hotpot reflects a growing consumer trend towards health-conscious eating, driven by nostalgia for natural and local ingredients, and the need for differentiation in a competitive market [30][31][36]. Group 1: Market Trends - Wild vegetable hotpot has gained popularity, with significant attention on social media platforms like Xiaohongshu and Douyin, where related content has seen substantial growth [3][5][30]. - The search volume for "wild vegetables" has increased dramatically, with a reported 23-fold rise since March 2025, indicating a strong consumer interest [5][30]. - The trend is characterized by low-cost offerings, with many hotpot restaurants providing unlimited wild vegetable options at prices ranging from 10 to 18 yuan per person [19][30]. Group 2: Health Consciousness - Increasing health awareness among consumers has led to a shift away from heavy, oily hotpot bases, with a 120% rise in high uric acid detection rates among the 18-35 age group over five years [31][32]. - Wild vegetables are perceived as healthier alternatives, often marketed for their natural growth and nutritional benefits, such as higher calcium content compared to milk [32][33]. - The demand for low-calorie and health-oriented hotpot options has surged, with a 23% increase in interest for low-fat bases among younger consumers [31][32]. Group 3: Industry Competition - The hotpot industry is experiencing intense competition, with over 520,000 establishments nationwide, leading to a net decrease of about 10,000 outlets in the past year [34][36]. - To combat homogenization, brands are innovating with wild vegetables as a key ingredient, enhancing their menu offerings and profit margins, with wild vegetables yielding a gross margin of 60-80% [36][37]. - Major chains like Haidilao and Banu have introduced new wild vegetable dishes, reflecting a broader trend of incorporating unique ingredients to attract customers [28][29][36]. Group 4: Cultural Nostalgia - The popularity of wild vegetables is also tied to a collective nostalgia among urban consumers for traditional, rustic flavors, as urbanization has distanced them from their rural roots [30][37]. - The emotional appeal of consuming wild vegetables is significant, as it allows consumers to reconnect with their childhood memories and the simplicity of nature [30][37]. - The surge in orders for wild vegetable hotpot has been notable, with a 179% increase reported, particularly among the Z generation and older consumers [30][37]. Group 5: Policy Support - Government initiatives, such as the development plan for wild vegetable industries in Guizhou, aim to establish large-scale production bases, enhancing supply chain stability [38][39]. - Local governments are integrating wild vegetables into rural revitalization strategies, promoting economic growth through agricultural and tourism synergies [39]. Group 6: Broader Market Opportunities - Beyond hotpot, various restaurant types are exploring wild vegetables, with establishments in Yunnan and Chengdu featuring them prominently in their menus [40][41]. - New product lines, such as wild vegetable dumplings and teas, are emerging, indicating a growing market for wild vegetable-based offerings across different food categories [41][42].