□ 范成荣 （来源：中国旅游报） 转自：中国旅游报 近年来，随着"归园田居"成为都市人的情感向往，乡村旅游迎来爆发式增长，但也面临同质化严重、体 验感不足、服务设施滞后等问题。如何让乡村旅游从"流量"走向"留量"，从观光打卡升级为深度体验， 成为促进乡村振兴的关键课题。本文以贵州安顺的实践为例，从定位、赋能、配套、人才、生态、营销 六个维度，探索乡村旅游高质量发展路径。 一是精准定位，打造差异化品牌。每个乡村都有独特的"乡土密码"。有的是"生态密码"，如安顺的喀斯 特地貌、黄果树瀑布群的极致景观；有的是"文化密码"，如安顺的屯堡文化；有的是"产业密码"，如安 顺的金刺梨产业。资源普查数据显示，安顺现有旅游资源8059处，其中优良级旅游资源701处。当地正 重点围绕传统村落、民族村寨的文化内涵和独特价值，进行深度开发。 二是文化赋能，构建沉浸式体验。首先，挖掘文化内涵。坚持文化为魂，挖掘乡村多元文化内涵，加强 数字化保护，打造乡村旅游重点村镇文化IP。梳理乡村的"历史记忆"（如传统节日、民俗仪式、民间故 事）、"工艺记忆"（如木雕、蜡染、酿酒）、"生活记忆"（如农耕习俗、饮食文化）。安顺正重点挖掘 花灯、地戏、 ...

Core Viewpoint - Sichuan province has introduced 11 policy measures to support the high-quality development of rural tourism, aiming to strengthen the rural tourism industry and promote regional economic development, contributing to comprehensive rural revitalization [1] Group 1: Financial Support and Investment - The government encourages the use of various funding sources, including budget investments and special funds, to support eligible rural tourism projects [2] - Financial institutions are encouraged to develop specialized financial products for rural tourism, and social capital is invited to invest in rural tourism projects through various means [2] Group 2: Infrastructure Development - Support is provided for the construction of rural tourism infrastructure, including the transformation of rural roads into tourist routes and the integration of tourism facilities into municipal engineering plans [3] - The policy promotes the revitalization of idle assets for rural tourism, allowing farmers to utilize their properties for tourism projects [4] Group 3: Land Use and Regulations - The policy supports the temporary use of land for tourism facilities without changing the original land use, ensuring compliance with environmental and safety regulations [4][5] - Specific land use guarantees are provided for major rural tourism projects, with a focus on supporting areas with deep poverty [5] Group 4: Market Development and Product Innovation - The initiative encourages the development of unique rural tourism products that highlight local culture and heritage, including outdoor sports tourism [6] - Support is extended to the healthy development of rural homestays, with a focus on safety and regulatory compliance [9] Group 5: Brand and Talent Development - Financial incentives are offered for villages recognized as top tourism destinations, promoting the establishment of distinctive rural tourism brands [10] - The policy emphasizes the importance of talent development in rural tourism, encouraging training programs and professional development for individuals involved in the sector [11]

Core Viewpoint - The Sichuan Provincial Government has introduced a policy to support the high-quality development of rural tourism, providing financial incentives and various forms of support to enhance the sector's growth and sustainability [1][2]. Financial Support - The policy includes one-time project subsidies of 2 million yuan for newly recognized "Best Tourism Villages" by the UN, and 1 million yuan and 500,000 yuan for newly recognized national key rural tourism towns and villages respectively [1][3]. - The government aims to encourage the integration of financial resources across departments to support rural tourism projects, leveraging government investment funds to attract private capital [2]. Infrastructure and Land Use - The policy addresses land use issues critical to rural tourism development, ensuring that land needed for tourism projects is secured, especially in impoverished areas [4]. - It supports the construction of temporary tourism facilities on underutilized land, including campsites and other non-permanent structures, without the need for land conversion [4]. Rural Accommodation Development - The number of rural homestays in Sichuan is projected to exceed 23,000 by 2024, with a focus on enhancing their development through regulatory support and joint approval processes [5]. - The policy emphasizes the importance of rural homestays in extending visitor stays and boosting the rural tourism economy [5]. Talent Development - The policy encourages the professional development of rural tourism personnel, allowing qualified individuals to apply for senior professional titles based on their contributions [5].

Core Viewpoint - Guangdong Province has introduced new quality standards for rural tourism accommodations, effective from July 11, 2023, aimed at enhancing the overall quality and competitiveness of the rural tourism sector [2][3][30]. Group 1: Implementation of Standards - The new standards, titled "Rural Tourism Homestay Quality Standards" and "Rural Tourism Hotel Quality Standards," are local regulations proposed by the Guangdong Provincial Department of Culture and Tourism [2][7]. - These standards were publicly reviewed in March and have now been finalized for implementation, signaling a new development opportunity for rural tourism in Guangdong [8][9]. Group 2: Industry Regulation and Quality Improvement - The regulations provide clear guidelines on essential conditions, quality requirements, consumer rights protection, and quality evaluation for homestays and hotels, helping to standardize industry practices [9][10]. - The aim is to eliminate non-compliant operators, prevent disorderly competition, and enhance the overall quality of rural tourism accommodations [10][11]. Group 3: Cultural Integration and Brand Development - The standards encourage the integration of local cultural elements in the architecture and decoration of accommodations, promoting local characteristics and cultural heritage [13][15]. - By fostering distinctive brand identities, these accommodations can attract more tourists and facilitate deeper integration of rural tourism with other industries, thereby enriching the tourism experience [16][18]. Group 4: Economic Impact and Community Engagement - The regulations outline the social responsibilities of hotels and homestays, supporting local economic development by creating job opportunities and engaging in community welfare activities [21][22]. - They also promote the sale of local specialty products, which can enhance regional tourism development through brand promotion [23][24]. Group 5: Future Prospects and Investment Opportunities - The implementation of these standards is expected to improve the quality of rural tourism accommodations, attracting more talent and investment to the sector [25][26]. - This influx of talent and capital will contribute to better management practices and infrastructure improvements, fostering comprehensive development in rural areas [27][29].