□ 范成荣 （来源：中国旅游报） 转自：中国旅游报 近年来，随着"归园田居"成为都市人的情感向往，乡村旅游迎来爆发式增长，但也面临同质化严重、体 验感不足、服务设施滞后等问题。如何让乡村旅游从"流量"走向"留量"，从观光打卡升级为深度体验， 成为促进乡村振兴的关键课题。本文以贵州安顺的实践为例，从定位、赋能、配套、人才、生态、营销 六个维度，探索乡村旅游高质量发展路径。 一是精准定位，打造差异化品牌。每个乡村都有独特的"乡土密码"。有的是"生态密码"，如安顺的喀斯 特地貌、黄果树瀑布群的极致景观；有的是"文化密码"，如安顺的屯堡文化；有的是"产业密码"，如安 顺的金刺梨产业。资源普查数据显示，安顺现有旅游资源8059处，其中优良级旅游资源701处。当地正 重点围绕传统村落、民族村寨的文化内涵和独特价值，进行深度开发。 二是文化赋能，构建沉浸式体验。首先，挖掘文化内涵。坚持文化为魂，挖掘乡村多元文化内涵，加强 数字化保护，打造乡村旅游重点村镇文化IP。梳理乡村的"历史记忆"（如传统节日、民俗仪式、民间故 事）、"工艺记忆"（如木雕、蜡染、酿酒）、"生活记忆"（如农耕习俗、饮食文化）。安顺正重点挖掘 花灯、地戏、 ...

文博与非遗的走红，让传统不再遥远，而成为日常可感的生活美学；国风与影视IP的全球传播，让中国 故事拥有更广泛的受众；文旅与体育的融合，则让文化在体验中转化为幸福感和获得感。 以非遗为例，剪纸、皮影、刺绣、陶艺、漆器、木雕等传统技艺，走出博物馆和作坊，走进直播间、校 园课堂和旅游景区，焕发新的生命力。许多地方还推出非遗研学路线，让青少年亲手制作、亲身感受， 在趣味中学习民族智慧。 文旅市场同样亮点纷呈。权威数据显示，2025年前三季度，国内居民出游达49.98亿人次，同比增加7.61 亿，同比增长18.0%。 新年前夕，国家主席习近平发表二〇二六年新年贺词，指出"我们以文化滋养精神家园""传统与现代交 融，中华文化绽放更加灿烂的光芒"。 回顾过去一年，文博热、非遗热不断升温，世界遗产再添新员，悟空和哪吒风靡全球，古韵国风成为年 轻人眼中的"顶流审美"。文旅市场人气火爆，"城超""村超"热闹非凡，冰雪运动点燃冬日激情……文化 的力量，正以润物无声的方式，滋养着亿万人民的精神家园。 在全球化深入发展的今天，文化的作用愈发凸显。"坚定文化自信，是事关国运兴衰、事关民族精神独 立性的大问题。"面向新征程，我们更要以自信 ...

Core Points - The 23rd International Teochew Federation Reunion was held in Chaozhou, Guangdong, showcasing traditional crafts [2][4][5][7] - The exhibition featured over a thousand pieces of intangible cultural heritage crafts from four cities in eastern Guangdong: Chaozhou, Shantou, Jieyang, and Meizhou [2][4][5][7] Summary by Category Event Overview - The event took place on November 28, gathering Teochew descendants from home and abroad [2][4][5][7] - The focus was on the display and performance of traditional crafts, including Chao embroidery, ceramics, wood carving, pearl embroidery, and wheat straw painting [2][4][5][7] Cultural Significance - The exhibition highlighted the cultural heritage and craftsmanship of the Teochew region, emphasizing the importance of preserving these traditional arts [2][4][5][7] - The event served as a platform for promoting cultural exchange among Teochew communities worldwide [2][4][5][7]

Core Insights - The 15th National Games serves as a platform for showcasing the unique cultural charm and vitality of the Guangdong-Hong Kong-Macao Greater Bay Area, integrating intangible cultural heritage with sports [1] Group 1: Cultural Integration - The performance of the 24 Seasonal Drums at the 15th National Games exemplifies the dynamic fusion of tradition and modernity, highlighting the coexistence of sports and culture [5] - The event has significantly promoted Chaozhou culture, attracting numerous visitors eager for cultural experiences, thereby enhancing the city's visibility [7] - Various intangible cultural heritage crafts from Chaozhou, such as wood carving and embroidery, were showcased during the games, enriching the event with rich Lingnan elements [9] Group 2: Community Engagement - The 15th National Games has inspired Chaozhou to launch themed activities that combine sports and intangible heritage, encouraging more athletes and tourists to engage with the local culture [9] - Performances like the "Heritage Shining" at the marathon award ceremony reflect a blend of traditional and modern elements, with participants spanning multiple generations [11] - The inclusion of traditional performances like the Crane Dance and Lion Dance in the games emphasizes the importance of cultural heritage and aims to inspire future generations to continue these traditions [12][14]

Core Insights - The 15th National Games serves as a platform for showcasing the cultural richness of the Guangdong-Hong Kong-Macao Greater Bay Area, blending sports with traditional culture [1][5] - The event highlights the unique charm of Chaozhou culture, attracting attention and visitors to the region [5][7] Group 1: Cultural Integration - The performance of the 24 Seasonal Drums at the National Games exemplifies the dynamic fusion of tradition and modernity, showcasing a vivid picture of cultural and sports coexistence [3] - Various intangible cultural heritage crafts from Chaozhou, such as wood carving and embroidery, were prominently featured, infusing the event with rich Lingnan elements [7][10] Group 2: Promotion of Local Culture - The event has significantly boosted tourism in Chaozhou, with many visitors coming for cultural experiences, highlighting the city's potential as a cultural treasure [5][7] - The introduction of themed activities like "Come to Sports" and "Appreciate Intangible Heritage" aims to attract more athletes and tourists to engage with Chaozhou's cultural heritage [7] Group 3: Youth Engagement - Young practitioners of Chaozhou culture are actively involved in showcasing their heritage, emphasizing the importance of cultural transmission among the youth [5][9] - Performances such as the Crane Dance and Lion Dance at the National Games reflect a blend of traditional skills with contemporary perspectives, aiming to bring traditional culture into the modern era [9][12]

Core Viewpoint - The 15th National Games showcased vibrant performances infused with Lingnan culture and Greater Bay Area characteristics, particularly highlighted by the stunning performance of the 24 Solar Terms Drum during the opening ceremony [1][2]. Group 1: Cultural Significance - The 24 Solar Terms Drum performance integrates the philosophy of the 24 solar terms with the artistic traditions of Southern Guangdong, symbolizing unity and the spirit of striving forward in sports [4]. - The performance is significant for promoting Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [6]. - The 24 Solar Terms Drum has spread to over 60 drum teams across 9 provinces and cities, with performances also held in Malaysia and Hungary, showcasing China's cultural confidence [8]. Group 2: Tourism and Local Experience - The National Games attracted numerous tourists to Chaozhou, who are eager to experience the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [9]. - Visitors are enjoying performances at the Yingge dance experience center, where the energetic drum sounds and dancers' movements leave a strong impression [11]. - Chaozhou is actively promoting the integration of culture, sports, and tourism, preserving the ancient city's traditional charm while introducing diverse sports projects and designing unique routes to attract more visitors [14].

Group 1 - The 15th National Games showcased a vibrant display of Lingnan culture and Greater Bay Area characteristics, highlighted by a stunning performance of the 24 Solar Terms Drums during the opening ceremony [2] - The 24 Solar Terms Drums performance, utilizing 24 single-faced lion drums, effectively combined traditional Chinese philosophy of the 24 solar terms with Southern Guangdong drum music, symbolizing unity and the spirit of sports [2] - The performance holds significant importance for showcasing Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [2] Group 2 - The National Games attracted numerous tourists to Chaozhou, who experienced the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [4] - Visitors expressed excitement about the Yingge dance experience, appreciating the local cultural features and the opportunity to engage with intangible cultural heritage and local cuisine [4] - Chaozhou is actively promoting the integration of culture, sports, and tourism, introducing diverse sports projects while preserving the ancient city's traditional charm, aiming to attract more visitors [4]

Core Insights - The article highlights the unique charm and cultural richness of Kaili, a city in Guizhou, China, emphasizing its authentic local experiences and traditional crafts [1][4][22] Group 1: Cultural and Culinary Experience - Kaili is portrayed as a place where visitors can experience the true flavors of Guizhou, with local delicacies like sour soup fish and sour soup noodles being central to its culinary identity [3][21] - The city is described as a sensory journey, inviting travelers to slow down and immerse themselves in the local atmosphere, contrasting with the fast-paced tourist spots [3][15] Group 2: Traditional Crafts and Local Life - The article emphasizes the vibrant local markets where traditional crafts such as Miao embroidery and Dong wood carvings are showcased, reflecting the region's rich cultural heritage [16][19] - The daily life in Kaili is depicted as lively and engaging, with scenes of local interactions in markets and streets, showcasing a community that values simplicity and authenticity [4][20] Group 3: Artistic and Cinematic Atmosphere - Kaili's ambiance is likened to a slow-paced art film, particularly during rainy nights, creating a poetic and nostalgic atmosphere that resonates with the works of filmmaker Bi Gan [8][22] - The city is characterized by its unique visual and emotional landscape, where the interplay of light, sound, and local life creates a distinct "Kaili moment" that captivates visitors [14][22]

Core Points - The Minister of Women Affairs, Community and Small Enterprises Development of Zimbabwe, Monica Mutsvangwa, highlighted that China's vast consumer market and rich development experience provide support for the growth of Zimbabwe's small and medium-sized enterprises (SMEs) [1] - The Zimbabwe International Small Enterprises Expo opened in Harare, showcasing the commitment of Zimbabwean SMEs to expand into the Chinese market [1][2] - Mutsvangwa noted that many Zimbabwean cultural products, such as stone and wood carvings, are well-received in the Chinese market, indicating a growing demand for these unique items [1] - The Minister emphasized the importance of learning from China's SME development experience, particularly in the field of e-commerce, where Zimbabwean SMEs are beginning to engage [1] - Mutsvangwa called for increased investment from Chinese investors in Zimbabwe's SMEs [1] Industry Insights - According to the Zimbabwean government data, SMEs contribute over 60% to the country's economy, making them a crucial pillar for economic growth [2] - The annual Zimbabwe International Small Enterprises Expo serves as an important platform for promoting cooperation and exchange among the country's SMEs [2]

Core Insights - Rwanda's participation in the China International Import Expo (CIIE) is viewed as a significant opportunity to showcase local industries and connect with the Chinese market [1][6] - The long-term impact of CIIE on Rwanda's agricultural exports has been highlighted, with exports of coffee and chili to China increasing over five times in the past eight years [6] - The event has facilitated new partnerships, including a collaboration between a well-known Rwandan coffee brand and a Chinese coffee chain, resulting in an additional 200 tons of coffee beans exported to China [6] Group 1: Economic Impact - Approximately 18 Rwandan companies showcased products such as coffee, tea, honey, and chili at the expo, emphasizing the event as a platform for economic growth [1] - The Rwandan Development Board has signed multiple cooperation agreements with the Hongqiao Overseas Chinese Business Association, focusing on trade facilitation, bilateral investment promotion, and technological innovation [9] Group 2: Cultural Exchange - The Rwandan Tourism Board launched an "Ecotourism Special Line" in collaboration with Chinese travel agencies, promoting unique tourism resources like gorilla observation in Volcanoes National Park [6] - The emphasis on cultural exchange aims to enhance interactions between Rwandan and Chinese citizens [6] Group 3: Future Prospects - Rwanda is actively preparing for the export of avocados to China, indicating a strategic move to expand its agricultural product offerings in the Chinese market [12]