铺纸、润湿、上墨、拓印，一匹奋进的骏马在指尖渐渐清晰，仿佛下一秒就要扬蹄跃出。2月20日，郑州博物 馆"非遗里的年味手工坊"拓画活动现场，来自江西上饶的龚女士刚刚进行了体验，拿到了自己新年的"福 马"。 "我们一家四口开车十几个小时来河南玩，正好我和我儿子还属马，能亲手拓印一张骏马，是很特别的纪 念。"龚女士小心翼翼地拿着拓画，兴奋地说。 在龚女士身后，排着长长的队伍，大朋友、小朋友都跃跃欲试。"轻轻刷墨、按压，你看是不是很清楚，这就 是古代的'复印机'。"郑州博物馆志愿者刘云玲"大手握小手"，带领孩子感受非遗拓印的乐趣。大家在一刷一 印中，亲手触摸了千年拓印技艺，也不禁为古人的智慧与匠心所折服。 画笔在大人与孩子的手中传递，古老的饕餮纹被添上一抹朱红。素不相识的游客们共同完成了独一无二的新 春集体创作。 2月18日，农历正月初二，游客在郑州商都遗址博物院体验马年主题拓印。 受访者供图 与郑州商都遗址博物院一路之隔的郑州文庙内，棂星门下已是人流如织，"骐骥商都·马年有喜"新春市集正热 闹开市。蛋雕、剪纸、葫芦烙画、木雕……10多项传统技艺现场展演。只见匠人十指翻飞，不过片刻，一匹 枣红小马便从剪刀下跃然而出。 ...

马，承载着速度、力量与自由，奔腾于华夏文明的旷野之上。它踏过烽烟，也走过丝路；它在草原上迎风奔跑，也在江南的细雨里静静凝望。一代又一代 的能工巧匠，把心里的马，用双手一点点捧了出来。从江南绣娘的细密丝线，到草原艺人的粗犷毛皮，再到民间窗棂上的灵巧剪影，不同工艺以各自独特 的材质与语言，共同诠释着对马的理解与想象，织就了一幅气象万千的匠心长卷。 苏绣中的骏马神韵 在苏州的绣坊里，时光仿佛被拉成细丝。绣娘凝神静气，将一根蚕丝线劈成肉眼难辨的1/256股，以针代笔，以线为墨，在绢帛上塑造出骏马的神韵。这 种极致的精细并非炫技，而是源于深厚的传统。中国江南刺绣与绣画自古紧密相连，绣画是其最核心的艺术特征。这一传统在晚明松江地区的顾绣中达到 巅峰，顾绣深得文人画意蕴，工细雅洁，奠定了后世刺绣艺术通向高阶审美的基础。 苏绣，即以苏州为中心的丝绣品，凭借其鲜明的地方风格，将"散套针""虚实针"等古老针法运用得出神入化。丝线在光影下交织变幻，近观肌理毕现，远 望如烟云朦胧，充满诗意。至19世纪中叶，苏绣已与湘、粤、蜀绣齐名，被共同誉为"中国四大名绣"。 注：本义千里马，引申为贤才精品、行稳致远。 沿着这一传统，苏绣在当代继续 ...

充满生活智慧的拼布艺术 （记者 李居正 文/图）骏马贺岁，非遗迎春。2月13日，记者从郑州市文化广电和旅游局了解到， 一场别开生面的文化大餐——"非遗焕新·见'郑'欢喜年"主题活动，将于2月15日在郑州记忆1952油化厂 旅游休闲街区正式启动。 玩转趣味互动：为了让传统文化"活"起来，市集特别设置了趣味盎然的互动体验环节。游客可以挑 战源自古代的雅致游戏——投壶，在瞄准与投掷间体验古人宴饮的乐趣与礼仪。现场还精心打造了融合 非遗元素与马年主题的创意拍照打卡点，让您在欢乐留影的同时，成为传播国潮之美的使者。 据了解，2026"见'郑'欢喜年"系列活动，旨在以春节这一最具凝聚力的传统节日为契机，通过"非遗 +市集+互动体验"的创新形式，推动非物质文化遗产从静态展示走向动态传承，从历史记忆融入当代生 活。 这个春节，让我们回归传统，走进"见'郑'欢喜年"非遗市集。品一盏杏仁茶，赏一件木雕，玩一局 投壶，拍一张打卡照，在亲身参与和趣味互动中，深度感受中原文化的博大精深与时尚魅力，共度一个 文化味十足、欢乐祥和的中国年。 非遗市集不仅是一次技艺与作品的集中展示，也是一个可玩、可品、可体验的立体文化空间。市集 荟萃了20 ...

转自：新华财经 2月2日，《新华·仙游仙作产业发展指数报告（2025年四季度，总第22期）》正式发布。住房和城乡建 设部科技与产业化发展中心研究员梁浩对绿色消费背景下的仙作产业转型升级之路进行解读。 梁浩表示，当前国家"双碳"目标向纵深推进，消费结构持续升级，绿色发展已从"选择题"变为产业存续 的"必答题"，为仙作产业破解发展瓶颈、开拓新赛道指明了发展方向。 政策赋能：激活仙作绿色发展内生动力 生产环节绿色化是减排核心。梁浩表示，仙游已启动红木碳足迹探索，未来需优化采购、运输、烘干至 精加工全流程能耗与碳排放控制，推广数控烘干、节能雕刻设备及绿色物流，进一步降低流通环节的碳 足迹。他强调，福建省支持企业"智改数转"的政策，是实现精准生产和节能减排的关键路径。 针对产品末端处置，梁浩认为，仙作产业应率先探索家具"以旧换新"、高端家具再修复与再设计等服 务。 实践路径：多维协同破解转型瓶颈 梁浩表示，面对产业链绿色变革，仙作产业需结合"非遗+现代制造"的产业特色，采取切实可操作举 措，走出具有仙作辨识度的绿色升级之路。 他指出，首要任务是构建并健全"仙作绿色标准与认证"体系。仙作应积极参与国家行业标准制定，结合 ...

Core Viewpoint - Rural tourism in China is experiencing explosive growth, driven by urban residents' desire for a return to nature, but it faces challenges such as homogenization, insufficient experiential offerings, and outdated service facilities. The article explores high-quality development paths for rural tourism using Anshun, Guizhou as a case study, focusing on six dimensions: positioning, empowerment, infrastructure, talent, ecology, and marketing [1]. Group 1: Positioning - Precise positioning is essential to create differentiated brands for rural tourism, leveraging unique local resources such as ecological, cultural, and industrial aspects. Anshun has identified 8,059 tourism resources, with 701 classified as high-quality, focusing on the deep development of traditional villages and ethnic communities [1]. Group 2: Cultural Empowerment - Cultural empowerment involves uncovering the diverse cultural heritage of rural areas and creating immersive experiences. Anshun is developing cultural IPs and immersive performances to engage visitors with local traditions, while also enhancing creative product development based on local handicrafts and non-material cultural heritage [2]. Group 3: Infrastructure Upgrade - Upgrading infrastructure is crucial for enhancing the quality of tourist experiences. This includes improving transportation access, developing unique accommodations, and promoting local cuisine. Anshun is focusing on building eco-parking lots, scenic viewpoints, and enhancing public services, including the introduction of smart tourism platforms [3]. Group 4: Talent Development - Talent cultivation is vital for supporting rural tourism. Anshun is attracting external talent and nurturing local professionals through partnerships with educational institutions. The city is implementing policies to enhance tourism talent development, ensuring a skilled workforce for the industry [4]. Group 5: Ecological Protection - Sustainable development is emphasized through strict adherence to ecological regulations and promoting low-carbon tourism practices. Anshun is establishing a collaborative ecological protection mechanism involving government, enterprises, villagers, and tourists to ensure responsible tourism development [5]. Group 6: Marketing Innovation - Innovative marketing strategies are being employed to expand market reach, including leveraging social media and hosting themed events to attract younger tourists. Anshun is utilizing big data for targeted marketing, offering customized tourism packages to meet diverse visitor needs [6]. Group 7: Overall Impact - Anshun's tourism development practices have transformed it from a transient stop for tourists to a destination for deeper engagement, with a reported 13.07% increase in visitors from January to November 2025. The city is evolving its branding from a summer retreat to a comprehensive travel destination, showcasing the potential of rural tourism as a sustainable driver for rural revitalization [6].

Group 1 - The core message emphasizes the importance of culture in nurturing the spiritual home of the people, highlighting the integration of traditional and modern elements in Chinese culture [1][2] - The rise of cultural heritage and non-material cultural heritage has made traditional practices more accessible and relevant in daily life, with examples like paper-cutting and shadow puppetry gaining new life through modern platforms [1][2] - The domestic tourism market has seen significant growth, with 4.998 billion trips taken by residents in the first three quarters of 2025, an increase of 761 million trips or 18.0% year-on-year [1] Group 2 - New tourism trends such as red tourism, rural tourism, and industrial tourism are emerging, providing more opportunities for cultural and tourism integration [2] - The assertion that "culture is the soul of a nation" underscores the fundamental role of culture in national development and revitalization, promoting the creative transformation and innovative development of traditional culture [2] - The flourishing of cultural industries reflects not only economic prosperity but also the resurgence of national spirit, indicating that cultural vitality is essential for the strength of a nation [2]

Core Points - The 23rd International Teochew Federation Reunion was held in Chaozhou, Guangdong, showcasing traditional crafts [2][4][5][7] - The exhibition featured over a thousand pieces of intangible cultural heritage crafts from four cities in eastern Guangdong: Chaozhou, Shantou, Jieyang, and Meizhou [2][4][5][7] Summary by Category Event Overview - The event took place on November 28, gathering Teochew descendants from home and abroad [2][4][5][7] - The focus was on the display and performance of traditional crafts, including Chao embroidery, ceramics, wood carving, pearl embroidery, and wheat straw painting [2][4][5][7] Cultural Significance - The exhibition highlighted the cultural heritage and craftsmanship of the Teochew region, emphasizing the importance of preserving these traditional arts [2][4][5][7] - The event served as a platform for promoting cultural exchange among Teochew communities worldwide [2][4][5][7]

Core Insights - The 15th National Games serves as a platform for showcasing the unique cultural charm and vitality of the Guangdong-Hong Kong-Macao Greater Bay Area, integrating intangible cultural heritage with sports [1] Group 1: Cultural Integration - The performance of the 24 Seasonal Drums at the 15th National Games exemplifies the dynamic fusion of tradition and modernity, highlighting the coexistence of sports and culture [5] - The event has significantly promoted Chaozhou culture, attracting numerous visitors eager for cultural experiences, thereby enhancing the city's visibility [7] - Various intangible cultural heritage crafts from Chaozhou, such as wood carving and embroidery, were showcased during the games, enriching the event with rich Lingnan elements [9] Group 2: Community Engagement - The 15th National Games has inspired Chaozhou to launch themed activities that combine sports and intangible heritage, encouraging more athletes and tourists to engage with the local culture [9] - Performances like the "Heritage Shining" at the marathon award ceremony reflect a blend of traditional and modern elements, with participants spanning multiple generations [11] - The inclusion of traditional performances like the Crane Dance and Lion Dance in the games emphasizes the importance of cultural heritage and aims to inspire future generations to continue these traditions [12][14]

Core Insights - The 15th National Games serves as a platform for showcasing the cultural richness of the Guangdong-Hong Kong-Macao Greater Bay Area, blending sports with traditional culture [1][5] - The event highlights the unique charm of Chaozhou culture, attracting attention and visitors to the region [5][7] Group 1: Cultural Integration - The performance of the 24 Seasonal Drums at the National Games exemplifies the dynamic fusion of tradition and modernity, showcasing a vivid picture of cultural and sports coexistence [3] - Various intangible cultural heritage crafts from Chaozhou, such as wood carving and embroidery, were prominently featured, infusing the event with rich Lingnan elements [7][10] Group 2: Promotion of Local Culture - The event has significantly boosted tourism in Chaozhou, with many visitors coming for cultural experiences, highlighting the city's potential as a cultural treasure [5][7] - The introduction of themed activities like "Come to Sports" and "Appreciate Intangible Heritage" aims to attract more athletes and tourists to engage with Chaozhou's cultural heritage [7] Group 3: Youth Engagement - Young practitioners of Chaozhou culture are actively involved in showcasing their heritage, emphasizing the importance of cultural transmission among the youth [5][9] - Performances such as the Crane Dance and Lion Dance at the National Games reflect a blend of traditional skills with contemporary perspectives, aiming to bring traditional culture into the modern era [9][12]

Core Viewpoint - The 15th National Games showcased vibrant performances infused with Lingnan culture and Greater Bay Area characteristics, particularly highlighted by the stunning performance of the 24 Solar Terms Drum during the opening ceremony [1][2]. Group 1: Cultural Significance - The 24 Solar Terms Drum performance integrates the philosophy of the 24 solar terms with the artistic traditions of Southern Guangdong, symbolizing unity and the spirit of striving forward in sports [4]. - The performance is significant for promoting Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [6]. - The 24 Solar Terms Drum has spread to over 60 drum teams across 9 provinces and cities, with performances also held in Malaysia and Hungary, showcasing China's cultural confidence [8]. Group 2: Tourism and Local Experience - The National Games attracted numerous tourists to Chaozhou, who are eager to experience the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [9]. - Visitors are enjoying performances at the Yingge dance experience center, where the energetic drum sounds and dancers' movements leave a strong impression [11]. - Chaozhou is actively promoting the integration of culture, sports, and tourism, preserving the ancient city's traditional charm while introducing diverse sports projects and designing unique routes to attract more visitors [14].