当前，在不少地区，通过农文旅深度融合和消费场景创新，推动乡村游购一体化发展，为城乡居民 带来了全新消费体验。乡村游购一体化发展，不断提升乡村多元价值，为乡村振兴注入强劲动能。 近年来，我国乡村游购一体化发展呈现量质齐升的良好态势。截至目前，全国已累计建设240个休 闲农业重点县，推介2195个美丽休闲乡村。各地积极探索游购一体化发展模式。例如，在宁夏的一些地 区，依托"黄河文化+民俗风情"的独特资源，逐步构建起"农业+休闲观光+民俗体验"的多元化发展模 式，成功打造"吃住行游购娱"一体化的乡村文旅全产业链。从"卖产品"到"卖体验"，乡村游购正重塑农 村经济生态，成为乡村振兴的消费引擎。 强化顶层设计，推动资源整合。有关部门应强化政策引导与支持，在乡村游购项目的布局、规划和 定位上，需立足区域特色，深度挖掘乡村文化与自然资源，开发休闲度假、旅游观光、养生养老、创意 农业等新业态，避免盲目跟风和同质化竞争。通过出台税收优惠、财政补贴等政策，对开发乡村特色旅 游产品的企业给予资金倾斜，并配套金融政策支持，以激发社会资本投资热情。 以"IP化+数字化"重塑消费场景。企业是连接供需的核心主体，应通过与相关平台合作，打造 ...

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is enhancing financial policy support to promote the integrated development of rural tourism and agricultural consumption, with a focus on supporting farmers and new agricultural entrepreneurs through collaboration with Postal Savings Bank of China [1] Group 1: Financial Support Initiatives - Postal Savings Bank will invest 100 billion yuan in loans from 2025 to 2027 to support key rural tourism and leisure agriculture areas, aiming to enhance financial services for the sector [1] - The bank will implement a "one location, one policy" approach to tailor financial solutions based on local industry characteristics and conditions, facilitating the development of cultural tourism loans [2] Group 2: Loan Flexibility and Risk Mitigation - The bank will offer flexible loan terms, credit limits, and repayment methods to meet the diverse funding needs of farmers and businesses, including "more income, more loans" options [2] - Measures such as risk compensation and guarantee deposits will be introduced to alleviate financing difficulties for rural leisure industry operators, along with policies to ease repayment pressures for those facing temporary operational challenges [2] Group 3: Implementation and Coordination - Postal Savings Bank will establish a coordination mechanism with local agricultural departments to effectively meet customer needs and innovate financial products [3] - The bank aims to leverage its funding, network, and comprehensive operational advantages to support the high-quality development of leisure agriculture and contribute to the rural revitalization strategy [3]