Core Viewpoint - The Ministry of Agriculture and Rural Affairs is enhancing financial policy support to promote the integrated development of rural tourism and agricultural consumption, with a focus on supporting farmers and new agricultural entrepreneurs through collaboration with Postal Savings Bank of China [1] Group 1: Financial Support Initiatives - Postal Savings Bank will invest 100 billion yuan in loans from 2025 to 2027 to support key rural tourism and leisure agriculture areas, aiming to enhance financial services for the sector [1] - The bank will implement a "one location, one policy" approach to tailor financial solutions based on local industry characteristics and conditions, facilitating the development of cultural tourism loans [2] Group 2: Loan Flexibility and Risk Mitigation - The bank will offer flexible loan terms, credit limits, and repayment methods to meet the diverse funding needs of farmers and businesses, including "more income, more loans" options [2] - Measures such as risk compensation and guarantee deposits will be introduced to alleviate financing difficulties for rural leisure industry operators, along with policies to ease repayment pressures for those facing temporary operational challenges [2] Group 3: Implementation and Coordination - Postal Savings Bank will establish a coordination mechanism with local agricultural departments to effectively meet customer needs and innovate financial products [3] - The bank aims to leverage its funding, network, and comprehensive operational advantages to support the high-quality development of leisure agriculture and contribute to the rural revitalization strategy [3]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which emphasizes the integration of tourism and shopping in rural areas [1] Group 1: Tourism and Agricultural Integration - The plan aims to enhance rural tourism quality and efficiency through initiatives like "Four Seasons of Beautiful Scenery in the Countryside" and "Shopping in the Countryside" [1] - It includes the introduction of rural tourism product routes, seasonal festivals, and special agricultural products to attract visitors [1] Group 2: Promotion of Leisure Agriculture - The implementation of a leisure agriculture boutique project is highlighted, which involves promoting beautiful rural leisure tourism spots and routes [1] - The initiative aims to drive local agricultural product sales by showcasing these tourism spots [1] Group 3: Improvement of Rural Accommodation Services - The plan encourages the enhancement of service quality in rural homestays and the development of diverse business models [1] - It focuses on expanding sales of agricultural products, cultural experiences, and processing of agricultural by-products [1] Group 4: Cultural Heritage and Local Cuisine - The development of important agricultural cultural heritage sites is promoted to preserve farming techniques and create "Agricultural Heritage Quality Products" [1] - The initiative also aims to establish "Famous Food Villages" and "Famous Food Towns," promoting local ingredients through various experiential projects [1]

Group 1 - The event held in Mianxi County showcased the development and potential of the chestnut industry, featuring activities such as a rights auction and tree adoption [1] - Over 150 participants from various research institutions and leading enterprises in the nut industry attended the event, indicating strong interest and investment in the chestnut sector [1] Group 2 - Mianxi County is recognized as "China's Chestnut Capital" with a cultivation area of 750,000 acres and an annual production of 80,000 tons, highlighting its significance in the national chestnut industry [2] - The "Mianxi Chestnut" trademark is the only geographical indication trademark in China's chestnut industry, with an industry output value exceeding 2.5 billion [2] - The county has developed over 430 chestnut cooperatives and 35 enterprises, including several key agricultural enterprises, establishing itself as a center for production, processing, and research in the chestnut industry [2] - Mianxi County aims to modernize its traditional chestnut industry by integrating cultural and technological advancements, expanding into related sectors such as medicinal herb cultivation and rural tourism [2]