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揭秘一杯奶背后的品质马拉松!首部牛奶全产业链纪录片正式上线
Huan Qiu Wang· 2025-12-23 00:41
来源:环球网 数千年来,牛奶陪伴着人类生命的每一个阶段。凭借全面而优质的营养,牛奶被誉为最接近完美的食 物。这份源自自然的"超级食物",在日复一日中,持续为世界提供营养支持。 那么,一杯真正的好奶,如何从牧场走向餐桌?12月22日,伊利集团联合网易新闻共同出品的首部牛奶 全产业链纪录片《超级牛奶》上线发布。《超级牛奶》从"一棵草"出发,真实记录一杯牛奶从牧场到餐 桌的完整旅程,呈现覆盖种植、养殖、研发、生产与品质管理的全产业链协作图景,展现一场跨越全球 的品质马拉松。 《超级牛奶》主题海报 《超级牛奶》的影像足迹遍及中国、英国、新西兰、丹麦、荷兰、泰国、印尼等多个国家,走进利乐、 施耐德、诺和新元、GEA、SGS、FlavorActiV等全球行业头部企业,深入阿鲁科尔沁旗草场、泰国椰子 园、新西兰牧场等原料与奶源地,并探访清华大学、瓦赫宁根大学、新西兰林肯大学等世界知名高校与 科研机构,全景式呈现一杯牛奶背后的全球协作网络。 六大篇章,全景呈现一杯奶的品质马拉松 纪录片《超级牛奶》通过《超级牧场》《超级原料》《超级研发》《超级质检》《超级工厂》《超级包 装》六大篇章,首次系统展现中国乳业与全球供应链深度协同、 ...
君乐宝总投资30亿元的项目,有了新进展!
Nan Fang Du Shi Bao· 2025-09-19 11:04
Group 1 - The project of Junlebao's South China dairy industry integration base has officially started construction at the end of 2023 and has recently completed the main structure of the office building after 20 months of construction [1] - The total planned investment for the project is 3 billion yuan, which will include a dairy source base, liquid milk R&D center, production base, dairy science popularization base, liquid milk industrial tourism center, and South China sales headquarters [1][3] - The project aims to significantly enhance Junlebao's coverage of the South China market and is a key part of the company's strategy to deepen its national layout and integrate into the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 2 - The liquid milk production base and ranch construction will have a total investment of approximately 1.5 billion yuan, covering an area of about 100 acres, and will serve markets in Guangdong, Guangxi, Hunan, Fujian, Jiangxi, and Hainan [3] - The project is planned to be built in two phases, with the first phase focusing on the production lines for fresh milk, yogurt, dairy beverages, and student milk, while the second phase will expand based on market demand [3] - Junlebao plans to develop a full industry chain model in Jiangmen, investing in multiple large modern ranches covering about 300 acres, utilizing international standards in ranch construction and dairy farming [5] Group 3 - Junlebao's chairman, Wei Lihua, emphasized the company's increased investment in R&D across the entire industry chain to enhance product quality through technological innovation and to actively explore markets [5] - The completion of the South China dairy industry integration base project is expected to become a new growth point for Junlebao and inject momentum into the revitalization of the dairy industry and improvement of livelihoods in the South China region [5]