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揭秘一杯奶背后的品质马拉松!首部牛奶全产业链纪录片正式上线
Huan Qiu Wang· 2025-12-23 00:41
Core Viewpoint - The documentary "Super Milk," co-produced by Yili Group and NetEase News, showcases the entire milk supply chain from pasture to table, highlighting the collaboration across various stages including planting, breeding, research, production, and quality management [1][4]. Group 1: Documentary Overview - "Super Milk" is a comprehensive documentary that spans multiple countries including China, the UK, New Zealand, Denmark, the Netherlands, Thailand, and Indonesia, featuring leading global companies and research institutions [3]. - The documentary is divided into six chapters: "Super Pasture," "Super Ingredients," "Super Research," "Super Quality Control," "Super Factory," and "Super Packaging," systematically presenting the extraordinary journey of China's dairy industry and its deep collaboration with the global supply chain [4]. Group 2: Chapter Highlights - The first chapter, "Super Pasture," focuses on Inner Mongolia's Alu Khorqin, showcasing an integrated model of planting and breeding that transformed desert land into 55,000 acres of high-quality pasture, with milk quality exceeding EU standards [9]. - The second chapter, "Super Ingredients," documents the exploration of high-quality global ingredients, including probiotics from Denmark and coconuts from Thailand, through deep collaboration with international partners [15]. - The third chapter, "Super Research," illustrates how China's dairy industry redefines milk value through technological innovation, collaborating with top global research institutions to decode breast milk secrets and develop unique cheese products [21]. - The fourth chapter, "Super Quality Control," presents the establishment of a comprehensive quality management system in collaboration with international authorities, ensuring quality from raw milk to finished products [27]. - The fifth chapter, "Super Factory," showcases the implementation of high-speed, efficient, and intelligent production systems, including the world's fastest liquid milk filling line [33]. - The sixth chapter, "Super Packaging," highlights ongoing explorations in new materials and processes for packaging, emphasizing its role as an extension of consumer experience and brand connection [37]. Group 3: Global Reception - The documentary premiered at the 2025 World Dairy Summit in Chile, receiving high praise from representatives of the United Nations Food and Agriculture Organization and the International Dairy Federation [39]. - Industry leaders from Tetra Pak and GEA expressed admiration for Yili's commitment to quality and innovation, underscoring the documentary's portrayal of Yili's long-term investments in research and industry layout [41].
君乐宝总投资30亿元的项目,有了新进展!
Nan Fang Du Shi Bao· 2025-09-19 11:04
Group 1 - The project of Junlebao's South China dairy industry integration base has officially started construction at the end of 2023 and has recently completed the main structure of the office building after 20 months of construction [1] - The total planned investment for the project is 3 billion yuan, which will include a dairy source base, liquid milk R&D center, production base, dairy science popularization base, liquid milk industrial tourism center, and South China sales headquarters [1][3] - The project aims to significantly enhance Junlebao's coverage of the South China market and is a key part of the company's strategy to deepen its national layout and integrate into the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 2 - The liquid milk production base and ranch construction will have a total investment of approximately 1.5 billion yuan, covering an area of about 100 acres, and will serve markets in Guangdong, Guangxi, Hunan, Fujian, Jiangxi, and Hainan [3] - The project is planned to be built in two phases, with the first phase focusing on the production lines for fresh milk, yogurt, dairy beverages, and student milk, while the second phase will expand based on market demand [3] - Junlebao plans to develop a full industry chain model in Jiangmen, investing in multiple large modern ranches covering about 300 acres, utilizing international standards in ranch construction and dairy farming [5] Group 3 - Junlebao's chairman, Wei Lihua, emphasized the company's increased investment in R&D across the entire industry chain to enhance product quality through technological innovation and to actively explore markets [5] - The completion of the South China dairy industry integration base project is expected to become a new growth point for Junlebao and inject momentum into the revitalization of the dairy industry and improvement of livelihoods in the South China region [5]