Core Points - The "high-priced student milk" incident in Pinglu County, Shanxi Province, has drawn significant public attention due to the procurement prices being much higher than market rates [2][3] - Former head of the Pinglu County Education Bureau, Zhao Xinghui, was found guilty of accepting bribes related to procurement projects, totaling 1.02 million yuan, and was sentenced to three years and one month in prison [6][8] - The procurement process for student nutrition meals was claimed to be legal and compliant by the education bureau, but subsequent investigations revealed irregularities [5][6] Procurement Details - The winning bids for the student nutrition meal project included three companies with total bid amounts of 10.731 million yuan, 9.06 million yuan, and 7.548 million yuan, with each 200ml box of yogurt priced at 5 yuan [3][4] - Market comparisons showed that similar products from brands like Mengniu, Junlebao, and Yili were priced significantly lower, with prices around 2.41 to 2.7 yuan per box when purchased in bulk [4][5] Legal Proceedings - Zhao Xinghui's case revealed that he used his position to facilitate contracts for various projects, including student nutrition meal procurement, in exchange for bribes [6][9] - The largest single bribe received by Zhao was 500,000 yuan from a security service company, which was linked to a school security project [7][8] - Following the public outcry over the high-priced milk, the Pinglu County Education Bureau announced the termination of the nutrition meal procurement project [8][9] Broader Implications - The incident highlights ongoing issues of corruption and lack of transparency in government procurement processes, which undermine public trust and fair market practices [10] - Experts suggest that reforms are needed to enhance transparency, reduce human intervention, and establish strict penalties for corrupt practices in government procurement [10]

文丨中童传媒记者 原野 在这个不进则退的存量竞争时代，母婴人正在经历一场关于"选品定生死"的集体觉醒。 最新人口数据显示，我国母婴市场正经历结构性变化：2022—2024年新生儿数量连续三年跌破1000万大关，较峰值平均1700万+锐减近40%，与此同时， 作为消费主力的90后、00后适婚人群规模持续萎缩，目前已降至3.1亿，较2010年高峰期减少近三成。值得关注的是，结婚登记人数持续下滑，2024年跌 破700万对，创下1984年以来的历史新低。一系列人口结构指标的断崖式下跌，标志着母婴行业已全面进入存量竞争2.0阶段。 在此背景下，母婴消费市场却呈现出鲜明代际特征，90后、00后新生代父母健康意识显著提升，注重科学育儿，不再满足于基础营养补充，将目光投向精 准育儿，超过六成消费者会主动关注儿童身高发育，愿意为骨骼发育领域的专业营养补充买单。尽管社会消费观念日益多元，但在中国家庭消费结构中， 孩子仍是核心消费重心，针对下一代的投入在家庭预算中仍保持最高权重，体现出典型的育儿优先消费特征。数据显示，我国现有0-15岁儿童数量约为 2.8亿左右，庞大的儿童人口基数叠加健康消费迭代趋势，将催生一个规模超千万亿元的 ...