乳业高质量发展
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卫岗乳业:百年传承创新路,赋能食品产业高质量发展
Yang Zi Wan Bao Wang· 2025-10-19 10:56
Core Insights - The conference focused on enhancing food safety regulation and promoting high-quality development in the food industry, with Weigang Dairy recognized for its outstanding performance [1] Group 1: Company Overview - Weigang Dairy has a history dating back to 1928, evolving from a traditional dairy company to a modern intelligent enterprise, achieving over 90% automation in its operations [1][4] - The company has established a fully connected 5G smart factory, maintaining a product qualification rate of 100% for five consecutive years, showcasing its commitment to quality [1][4] Group 2: Technological Innovations - Weigang Dairy employs genetic selection technology to enhance the heat resistance and disease resistance of dairy cows, ensuring the quality of raw milk from the source [2] - The company has developed a low-cost active whey protein detection technology to precisely control key quality indicators of its products [2] - Weigang Dairy has upgraded its cold chain logistics from "farm to table" and is involved in testing for autonomous driving in smart connected vehicles, integrating technology into its logistics for efficiency and safety [2] Group 3: Consumer Engagement - The company has conducted "Open Factory Day" events for over 20 years, allowing more than 40,000 consumers in 2024 to experience the production process firsthand, fostering trust and interaction between the brand and consumers [2] - This initiative transforms consumers from mere observers to active participants, enhancing brand loyalty [2] Group 4: Future Development - Weigang Dairy aims to drive high-quality development in the dairy industry through continuous innovation, launching new products to meet diverse consumer needs [4] - The company plans to further enhance its level of automation in production to improve efficiency and product quality [4] - Weigang Dairy is focused on strengthening brand development to increase its market influence and reach more consumers with its high-quality dairy products [4]
创新引领乳业高质量发展 中国乳制品工业协会第三十一次年会在南京举办
新华网财经· 2025-05-26 09:28
Core Viewpoint - The conference emphasizes the theme "Innovation Leads Consumption, Promotes National Nutrition and Health," focusing on high-quality development in the dairy industry, amidst challenges and opportunities [1][5][19]. Group 1: Industry Challenges and Innovations - The Chinese dairy industry faces multiple challenges, including the need for technological innovation, digital transformation, and sustainable development practices [5][9]. - Companies are encouraged to deepen technological innovation, enhance digital transformation, and expand consumer markets to stimulate domestic demand [5][11]. - The industry is urged to strengthen risk management and improve standards to adapt to high-quality development requirements [5][11]. Group 2: Forums and Expert Insights - The conference hosted ten specialized forums covering various topics, providing a platform for experts and industry representatives to share research findings and practical experiences [3][14]. - Experts highlighted the importance of exploring new consumer demands, such as promoting milk consumption among students and developing products for lactose-intolerant individuals [9][11]. Group 3: Technological Advancements - The "2024 Annual Top Ten Technological Innovations in the Dairy Industry" was announced, showcasing advancements in areas like AI, low-temperature sterilization, and the development of functional dairy products [14][16]. - The conference featured the launch of a comprehensive database for human milk oligosaccharides (HMOs), which aims to enhance research efficiency and support industry development [16][22]. Group 4: Consumer Engagement and Events - The "2025 Dairy Carnival" was highlighted as a key event to connect the industry with consumers, featuring product displays, interactive experiences, and educational activities [18][21]. - The event aims to promote the concept of daily dairy consumption and enhance public awareness of nutrition [19][24]. Group 5: Market Dynamics and Future Directions - The industry is experiencing a surplus in raw milk production, while market demand for dairy products is lagging, necessitating collaborative efforts to innovate and expand the consumer base [11][24]. - There is a focus on diversifying product offerings to cater to different consumer segments, including health-oriented products for the elderly and appealing options for younger demographics [11][24].