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灭菌乳禁用复原乳 我国乳业迈向“硬实力”竞争新阶段
Core Viewpoint - The implementation of the new national standard for sterilized milk marks a significant upgrade in China's dairy industry, transitioning from a reliance on reconstituted milk to a focus on fresh milk as the sole ingredient, thereby enhancing product quality and consumer trust [1][2][3]. Group 1: Regulatory Changes - The new national standard prohibits the use of reconstituted milk in sterilized milk, mandating that only fresh milk be used as the sole raw material [1][2]. - This regulatory change aims to improve transparency and consumer choice, reducing the confusion between "pure milk" and "reconstituted milk" [3][7]. Group 2: Market Dynamics - The new standard has led to simpler product labels, with a noticeable increase in products marketed as "100% fresh milk" [2]. - The demand for fresh milk is expected to rise, benefiting domestic dairy farming and increasing farmers' income [7][8]. Group 3: Industry Impact - The implementation of the new standard is seen as a test of the entire dairy supply chain's capability, particularly in sourcing high-quality fresh milk [7]. - Larger dairy companies with established supply chains are likely to thrive, while smaller companies may struggle due to their reliance on external sources [8]. Group 4: Quality and Production - China's fresh milk production capacity has significantly improved, with 40.794 million tons of milk produced in 2024 and a 100% pass rate in quality inspections [4][5]. - The new standard is expected to enhance the overall quality of dairy products, promoting higher standards in production processes and consumer satisfaction [6][7].