Group 1 - Ekoniva, Russia's largest dairy group, has opened its first brand store in Xi'an, Shaanxi Province, China, on May 28, 2025, primarily selling natural dairy products and coffee beverages [2] - Ekoniva began supplying dairy products to China in the summer of 2020, marking the start of its market entry [4] - The company established a representative office in Xi'an in September 2023 and announced plans for railway transport of products starting in January 2024, with the first shipment being ultra-high-temperature sterilized milk [5] Group 2 - Ekoniva plans to promote its products through social media and e-commerce platforms, offering a range of ultra-high-temperature sterilized milk and cream with varying fat contents, and aims to increase its export varieties, focusing on semi-hard and hard cheeses [6] - The domestic dairy market is facing significant pressure due to declining milk prices, with a report indicating that 90% of the industry is experiencing losses, and the average price of fresh milk has dropped by 10.5% year-on-year [9] - Despite a previous surge in demand for Russian products in China, the sustainability of consumer interest in Ekoniva's offerings remains uncertain, as some consumers have expressed that the products lack distinctiveness [10]