Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has developed the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a key driver for economic stability and growth [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly characterized by quality and personalization, with a growing demand for branded products and functional foods. The plan emphasizes optimizing the supply of high-quality agricultural products and developing new processing products to meet these demands [2] - The plan encourages the development of convenient, nutritious, and healthy ready-to-eat products to cater to the preferences of younger consumers [2] Group 2: Consumption Structure - There is a growing focus on healthy and balanced diets among consumers, yet there are still gaps in the nutritional intake of high-quality proteins such as soy products and dairy. The plan aims to enhance public health services and promote healthy consumption, particularly targeting specific demographics like students and the elderly [3] Group 3: Consumption Experience - Consumers are increasingly interested in the experience and interaction associated with their purchases, beyond just product quality and safety. The plan proposes innovative consumption platforms, including festivals and themed promotional activities, to enhance consumer engagement and stimulate market activity [4] Group 4: Consumption Assurance - The efficiency of agricultural product circulation directly impacts consumption quality. The plan outlines measures to improve circulation networks, including cold chain logistics and market standardization, to ensure the availability of fresh products. It also promotes inter-provincial cooperation to enhance production and sales connections [5] - The Ministry of Agriculture and Rural Affairs will focus on implementing the plan effectively, encouraging local adaptations, and mobilizing social resources to meet diverse consumer needs [5]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has introduced the "Implementation Plan for Promoting Agricultural Product Consumption," focusing on enhancing the quality and diversity of agricultural products to meet changing consumer demands [1][3]. Group 1: Consumption Trends - There is a growing consumer preference for high-quality, personalized agricultural products, including brand-name items and functional foods [3]. - The current dietary structure in China is not sufficiently balanced, with significant room for improvement in the intake of high-quality proteins such as soy products and dairy [4]. Group 2: Policy Measures - The plan outlines 23 specific measures across nine areas, aiming to optimize supply, innovate distribution, and activate market demand in response to new consumption trends [3]. - Initiatives include a series of promotional activities for the upcoming harvest season, leveraging social media influencers and local products to enhance consumer engagement [3]. Group 3: Nutritional Improvement - The plan emphasizes improving dietary structures, particularly for students, by promoting the consumption of soy products and dairy, and integrating nutrition education into school curricula [4]. - Current per capita dairy consumption in China is 40.5 kg, significantly below the recommended intake of 110-183 kg, indicating substantial growth potential [4]. Group 4: Cold Chain Logistics - The Ministry is working on a national development plan for agricultural product markets, focusing on enhancing cold chain logistics, including storage and distribution facilities [5]. - Financial policies will support the modernization of outdated cold chain logistics infrastructure, promoting innovation in financing models to facilitate investment in this sector [5].