来源：子弹财经 2025年9月22日，转转集团CEO黄炜通过一封致用户的公开信，宣布了一个深刻影响公司未来的决定：转转将逐步关停自创立之初便存在的C2C"自由市 场"业务，转而将凝心聚力，全面转向以平台深度介入为特征的C2B2C"官方验"业务模式。 这是一次业务上的"断舍离"，更标志着在中国二手电商赛道上，转转与闲鱼在近十年并行竞逐后，正式走向了截然不同的方向。 转转毅然选择了一条更"重"更"深"的道路。它放弃了海量的长尾商品和纯粹的信息撮合模式，决心通过构建质检、回收、门店和服务体系，将自身从一个 互联网信息平台，彻底转变为一家"新消费企业"。 这一转变的背后，是对消费者诉求变化的深刻洞察。人们对二手商品的需求，正从充满不确定性的"淘货"惊喜，转向追求品质与保障的"购物"安心。 而在天平的另一端，是坚定向右转的闲鱼。它持续深耕"轻"而"广"的C2C社区生态，依托阿里巴巴庞大的流量和成熟的电商基础设施，已然成为一个拥有 超5亿用户、月活1.6亿的"年轻人兴趣交易社区"。 对于这一战略抉择，转转集团CEO黄炜在公开信中表达了坚定的决心： "选择只做「官方验二手」、选择用户长期需要我们的方向、选择自己最认可和擅长 ...

（原标题：21专访｜做二手生意的转转 ?为何在北京二环开3千平米大店？） 21世纪经济报道记者周慧 北京报道 二手循环经济企业转转集团联合创始人、采货侠 CEO相昌峰近日接受了21世纪经济报道记者的专访。 图：转转集团联合创始人、采货侠 CEO相昌峰 受访者供图 相昌峰：关于实体店的经营效率以及坪效的计算，我们是有一些经验。基于这些经验，我们才在今年5 月份开出第一家超级转转大店。 《21世纪》：北京核心商圈的二奢超级大店，也有没开太久就关门了。你们是计划开一家长期运营的店 么？ 相昌峰：我们肯定是要长期开下去的，超级转转这种大店它一定是有IP属性的，有品牌价值的。 《21世纪》：二奢生意是回收环节难，还是卖出去难？ 相昌峰：从结果来看，肯定是变好了。 一是现在人们的消费比较偏理性了，更追求性价比；另外，欧美一些国家以及日本都有过这样的一个周 期，也是二手消费的市场变好了。 《21世纪》：现在包括汽车、3C等新品促销、补贴都在变多，对你们的生意会有影响么？ 相昌峰：我们一开始也有过担心新品降价带来影响，但实际上影响不大。从2024年到2025年上半年，二 手行业还是在快速增长的。举个例子，如果苹果16降价，会 ...

相昌峰：从结果来看，肯定是变好了。 一是现在人们的消费比较偏理性了，更追求性价比；另外，欧美一些国家以及日本都有过这样的一个周 期，也是二手消费的市场变好了。 《21世纪》：现在包括汽车、3C等新品促销、补贴都在变多，对你们的生意会有影响么？ 相昌峰：我们一开始也有过担心新品降价带来影响，但实际上影响不大。从2024年到2025年上半年，二 手行业还是在快速增长的。举个例子，如果苹果16降价，会刺激消费者去购买，同时卖出旧手机，二手 平台的货源会增加。当供给增加，二手回收价格也会下降，二手手机的出售价格也会变得很实惠，价格 优势也会吸引一部分人去买二手手机。 尽管商品消费增速放缓，3C等商品补贴大促增加，二手行业还是两位数的增长。 《21世纪》：今年5月份你们在北京友谊商店开了一家大店，在这么贵的地段开这么大的店，坪效怎么 算？ 二手循环经济企业转转集团联合创始人、采货侠 CEO相昌峰近日接受了21世纪经济报道记者的专访。 相昌峰：关于实体店的经营效率以及坪效的计算，我们是有一些经验。基于这些经验，我们才在今年5 月份开出第一家超级转转大店。 《21世纪》：对于行业周期，如果消费者收缩开支，会不会连二手都不愿 ...

Group 1 - The core viewpoint of the articles highlights the collaboration between Zhuanzhuan Group and Dubai Airport Freezone (DAFZ) to establish a regional headquarters and create a cross-border supply chain center for the second-hand circular economy in the Middle East, marking a significant step in Zhuanzhuan's international strategy and enhancing Dubai's position as a global sustainable trade hub [1][2][3] - The partnership aims to promote green economic globalization and enhance sustainable trade through innovative business models, aligning with Dubai's economic agenda D33 [3] - Zhuanzhuan Group, as a leading second-hand circular economy platform in China, boasts over 400 million registered users and 50 million monthly active users, with a goal to achieve a cumulative carbon reduction of 5.185 million tons by the end of 2024 through the promotion of idle resource circulation [4] Group 2 - The collaboration is supported by the Beijing Trade Promotion Council, which facilitated the delegation's visit to Saudi Arabia and the UAE, ensuring effective market entry for participating companies [2] - The agreement leverages DAFZ's logistical advantages, including customs clearance and logistics collaboration, to build an efficient cross-border circulation system and promote green consumption in the Middle East [4] - The partnership is expected to further advance the circular economy model in the region, contributing to sustainable development efforts [4]

Group 1 - The core viewpoint of the news is that Zhuangzhuang Group has signed a memorandum of cooperation with Dubai Airport Free Zone (DAFZ) to establish a regional headquarters and create a cross-border supply chain center for the second-hand circular economy in the Middle East [1][2] - The cooperation aligns with Dubai's economic agenda D33, aiming to enhance Dubai's position as a global hub for sustainable trade through innovative business models [1] - Zhuangzhuang Group's Vice President Wang Su stated that Dubai's advanced infrastructure and trade facilitation services make it an ideal gateway for expanding into the Middle East and global markets [1] Group 2 - Zhuangzhuang Group is a leading second-hand circular economy platform in China, boasting over 400 million registered users, 50 million monthly active users, and nearly 1,000 offline brand stores [2] - The company has established an industry-leading intelligent quality inspection system and has achieved a cumulative carbon reduction of 5.185 million tons by promoting the circulation of idle goods by the end of 2024 [2] - Wang Su emphasized that this cooperation is a significant step in Zhuangzhuang Group's internationalization strategy, aiming to promote efficient circulation of global second-hand goods and provide a model for cross-border collaboration in the circular economy [2]

Core Insights - The article discusses the launch of "Super Zhuangzhuang," the first multi-category second-hand circular warehouse store by Zhuangzhuang Group in Beijing, marking a significant step in the company's strategy to diversify beyond consumer electronics into a broader lifestyle brand [1][2][3]. Company Overview - Zhuangzhuang Group, founded in 2015, has evolved from a C2C model to a C2B2C model, with significant backing from investors like Tencent and Xiaomi [1]. - The acquisition of the second-hand luxury goods platform, Hongbulin, in September 2024, has enabled Zhuangzhuang to expand its offerings into the luxury sector, enhancing its supply chain and quality assurance capabilities [2][3]. Market Potential - The second-hand e-commerce market in China has substantial growth potential, with the luxury goods market's second-hand segment currently only accounting for 5% of the total luxury market, compared to over 20% in developed countries [2]. - The company aims to leverage the large existing inventory of luxury goods in China, estimated at 4 trillion RMB, to capture a larger market share [2]. Strategic Initiatives - The "Super Zhuangzhuang" store spans over 3,000 square meters and aims to create a new shopping experience that is more accessible and less intimidating than traditional luxury stores [1][2]. - The store's design features an industrial style and warehouse-like display, moving away from the high-end aesthetics typically associated with luxury retail [2][3]. Operational Efficiency - The integration of online and offline sales channels allows for real-time inventory visibility, improving customer experience and reducing return rates significantly in physical stores compared to online [4][5]. - The company plans to continue investing in offline experiences to attract new customers to the second-hand market, emphasizing the importance of trust in the slow-moving second-hand business [5]. Future Outlook - Zhuangzhuang is cautious about rapid expansion, focusing on refining its processes before considering new locations beyond Beijing [5]. - As the company approaches its tenth anniversary in 2025, it aims to further advance the circular economy through innovative strategies and customer engagement [5].

Core Insights - The launch of "Super Zhuangzhuang," the first multi-category second-hand circular warehouse store by Zhuangzhuang Group, marks a significant development in the second-hand market in China [1][2] - The store spans over 3,000 square meters and offers more than 30,000 SKUs across 200 categories, including bags, clothing, jewelry, and gaming equipment [1] - The CEO of Zhuangzhuang Group emphasized the importance of providing a physical space for consumers to experience second-hand products firsthand, enhancing customer engagement beyond online images [1] Company Strategy - The integration of Hongbulin into Zhuangzhuang Group has been pivotal in creating a diverse range of second-hand luxury goods, contributing to the establishment of "Super Zhuangzhuang" [2] - The company aims to promote the second-hand circular economy by adopting a C2B2C model, which involves significant investment in quality inspection personnel to ensure a wide variety of products [2] - The focus is not solely on growth but on creating a new shopping experience that caters to consumer needs in the second-hand market [2]