百强房企 2025 年 9 月及国庆假期销售情况解读 20251008 摘要 百强房企前三季度操盘金额同比下降 11.8%，但降幅收窄，单月环比增 长明显，72 家房企实现正增长，龙头企业如金茂、建发等表现突出，显 示市场出现结构性复苏迹象。 新规产品对市场起到支撑作用，核心城市新盘供应增加，高端住宅热销， 但 8、9 月份去化速度放缓，部分城市出现滞销，上海等地渠道分销增 加，反映市场需求减弱。 前三季度百强房企新增土储货值、投资金额和面积均同比增长，但拿地 销售比仅为 0.31，TOP10 房企拿地强度远超其他梯队，央国企贡献主 要投资，民企占比仍较低。 9 月一线城市新增供应量分化，北京大幅增长，上海广州下降，二三线 城市普遍环比增长但同比下降，反映城市间市场表现差异。 9 月去化率略降至 38%，但同比提升 10 个百分点，表明总体去化效率 改善。一线城市去化率较高，部分二三线城市因供应少、项目热销导致 去化率显著提升。 Q&A 9 月份百强房企的销售表现如何？ 9 月份，百强房企的销售表现总体不错。环比增长了 22%，同比也实现了微增， 增幅为 0.4%。尽管幅度不大，但这是难得的单月同比转正。这主 ...

Core Viewpoint - The recent transactions of second-hand houses in Chengguang have seen prices drop significantly, with two units selling for less than 40,000 yuan per square meter, marking a historical low for the area [1][14]. Group 1: Recent Transactions - Two recent transactions in Chengguang involved units priced at 38,800 yuan and 38,000 yuan per square meter, a stark contrast to previous prices that had not dipped below 40,000 yuan per square meter [1][2]. - The first unit in E District, measuring approximately 87 square meters, sold for a total price of 3.38 million yuan, equating to 38,800 yuan per square meter [2]. - The second unit in F District, measuring about 83 square meters, was initially listed at 4 million yuan but sold for 3.2 million yuan after significant price reductions, resulting in a final price of 38,000 yuan per square meter [6][9]. Group 2: Price Trends - The overall price decline in Chengguang has reached approximately 14.88% within four months, as evidenced by the drop from 4.57 million yuan to 3.38 million yuan for similar units [4][6]. - The current market conditions have led to a situation where the lowest listed price for a unit is now 37,000 yuan per square meter, which is lower than the previous transaction lows [15][17]. Group 3: Market Dynamics - The F District currently has a high inventory of 67 listed second-hand houses, resulting in a listing rate of 5.15%, which exceeds the normal circulation standard of 3%-5% [18]. - In the past two months, only one transaction occurred in F District, indicating a significant slowdown in sales activity compared to previous months when the area was more active [19][22]. - The overall inventory in Chengguang includes 104 listed second-hand houses, with only three transactions in the last two months, suggesting a competitive market where sellers must lower prices to attract buyers [22].