地铁，远赴成都 新春年货购物 节，登陆央视广 告荧屏，借着节 庆东风走遍大江 南北；春运大潮 中，每一个从广 马年新春将至， 年味渐浓，茂名 正携一身好货加 速"出海进城" 。 茂南罗非鱼登上 广州塔"小蛮 腰"、亮相广州 荔香鱼鲜润九州 茂名好货行天下 _南方+_南方 plus 东返乡的行囊 里，总有一份茂 名桂圆干的甘 甜，成为承载乡 愁的伴手礼。 流量转化为消费 增量，让春节年 味更浓、烟火气 更旺、发展劲更 足。 从田间地头 的"土特产"到走 向全国的"硬通 货"，从节庆市 场的"新宠"到农 文旅融合的"名 片"，茂名以实 干践行"广货行 天下"使命，让 岭南佳味香飘九 州，让农业强市 的底气愈发充 盈。"五棵树一 条鱼"全产业链 总产值突破550 亿元，带动约60 万人就业增收。 从"土特 产"到"大产 业"，从"区域品 牌"到"国际名 片"，茂名正以 农业产业的高质 量发展，为"百 千万工程"写下 生动注脚。 从枝头到舌尖 荔枝与罗非鱼 的"双百亿"跨越 近日，茂名市委 书记庄悦群在督 导检查春节前安 全生产工作时强 2月3日晚，"茂南罗非鱼，健康好年鱼"的字样在广州塔塔身流转。 调，要抢抓"最 ...

Core Viewpoint - The Maoming exhibition team showcased its agricultural products, particularly tilapia, at the CCTV event, highlighting the city's strengths in the agricultural sector and its efforts to expand both domestic and international markets [6][20][22]. Group 1: Agricultural Products and Market Expansion - Maoming is recognized as the "Tilapia Capital of China" and a core area for the global tilapia industry, with a tilapia farming area exceeding 260,000 mu and an annual output of over 260,000 tons [6][7]. - The tilapia export volume is approximately 100,000 tons, valued at over 2 billion yuan, primarily shipped to over 20 countries including the United States and Canada [8][51]. - The company aims to strengthen its focus on the domestic market, engaging in discussions with eight potential partners to enhance cooperation [9][10]. Group 2: Agricultural Industry Development - The "Five Trees, One Fish, One Table" initiative represents a modern agricultural industry cluster in Maoming, contributing to a total industry output value of 55 billion yuan [53]. - The agricultural output value of Maoming has consistently exceeded 100 billion yuan for four consecutive years, driven by diverse agricultural products [54]. - The city has over 500 lychee processing enterprises, with an annual processing volume of 50,000 tons and e-commerce sales exceeding 70,000 tons [78]. Group 3: Product Innovation and Consumer Engagement - Maoming's lychee industry has expanded from fresh fruit sales to deep processing, introducing innovative products such as lychee ice cream and lychee wine [41][64]. - The city is actively promoting its lychee products through events and marketing strategies, including a procurement guide for buyers to access information about varieties and sales [81][82]. - The introduction of deep-processed products has attracted significant interest from consumers and businesses alike, enhancing brand recognition [66][70].