Core Viewpoint - Maoming is leveraging its agricultural strengths and cultural heritage to promote local products, particularly the Maonan tilapia and lychee, as part of its strategy to enhance consumption and drive economic growth during the Spring Festival season [2][4][10]. Group 1: Agricultural Development - The total output value of the "Five Trees and One Fish" industry chain has surpassed 55 billion yuan, creating approximately 600,000 jobs [11][57]. - The tilapia industry in Maoming is expected to show resilience, with a 22.5% year-on-year increase in export volume from January to September, despite challenges from the US-China trade war [23][24]. - The export growth of tilapia is primarily driven by new markets in Africa and Europe, with export values increasing by 90% and 196.2% respectively [29]. Group 2: Lychee Industry - In 2025, Maoming's lychee exports reached 8,183 tons, a 163% increase year-on-year, with total production exceeding 620,000 tons [33][35]. - The lychee industry is projected to generate over 9.1 billion yuan in sales revenue, with the total industry chain value exceeding 12 billion yuan [41][45]. - Maoming has established a comprehensive system for lychee cultivation and preservation, including a national lychee germplasm resource nursery and innovative sales strategies [46][47]. Group 3: Brand Development - Maoming is focusing on building the "Xin" public brand to enhance the value and recognition of its agricultural products, with 62 enterprises obtaining "Xin" brand authorization by 2025 [60][62]. - The brand value of "Maoming Lychee" is projected to reach 9.571 billion yuan, ranking it among the top five fruit brands in China [62]. - The "Maoming Tilapia" has been recognized as one of the top ten regional public brands in China, reflecting its growing influence in the agricultural sector [64]. Group 4: Cultural and Tourism Integration - Maoming is developing a cultural tourism model that integrates agriculture and local traditions, with initiatives like the opening of the "Baqiao Service Area" themed around lychee culture, attracting 4.6 million visitors and generating 130 million yuan in tourism revenue [78][80]. - The city plans to host various cultural activities during the Spring Festival, enhancing the local festive atmosphere and promoting tourism [93][100]. - The integration of cultural and agricultural tourism is seen as a key strategy for rural revitalization and economic development in Maoming [105][106].

Core Viewpoint - The Maoming exhibition team showcased its agricultural products, particularly tilapia, at the CCTV event, highlighting the city's strengths in the agricultural sector and its efforts to expand both domestic and international markets [6][20][22]. Group 1: Agricultural Products and Market Expansion - Maoming is recognized as the "Tilapia Capital of China" and a core area for the global tilapia industry, with a tilapia farming area exceeding 260,000 mu and an annual output of over 260,000 tons [6][7]. - The tilapia export volume is approximately 100,000 tons, valued at over 2 billion yuan, primarily shipped to over 20 countries including the United States and Canada [8][51]. - The company aims to strengthen its focus on the domestic market, engaging in discussions with eight potential partners to enhance cooperation [9][10]. Group 2: Agricultural Industry Development - The "Five Trees, One Fish, One Table" initiative represents a modern agricultural industry cluster in Maoming, contributing to a total industry output value of 55 billion yuan [53]. - The agricultural output value of Maoming has consistently exceeded 100 billion yuan for four consecutive years, driven by diverse agricultural products [54]. - The city has over 500 lychee processing enterprises, with an annual processing volume of 50,000 tons and e-commerce sales exceeding 70,000 tons [78]. Group 3: Product Innovation and Consumer Engagement - Maoming's lychee industry has expanded from fresh fruit sales to deep processing, introducing innovative products such as lychee ice cream and lychee wine [41][64]. - The city is actively promoting its lychee products through events and marketing strategies, including a procurement guide for buyers to access information about varieties and sales [81][82]. - The introduction of deep-processed products has attracted significant interest from consumers and businesses alike, enhancing brand recognition [66][70].