电商赋能+分级 销售，助力翁源 三华李优质优价 _南方+_南方 plus 作为三华李的起 源地与优质产 区，今年以来， 韶关市翁源县龙 仙镇三华村持续 探索如何将生态 优势转化为富民 翁源三华李有"岭南夏令果王"美誉 云端拓渠道 培育"数字新农 人"，发力电商 矩阵 过去，三华村的 优质三华李果受 限于销售渠道， 存在"藏在深山 实效。在乡村振 兴驻龙仙镇帮镇 扶村工作队的帮 助下，三华村以 电商赋能为抓 手，推行分级销 售策略，打 出"云端拓渠 道，分级提价 值"组合拳，助 力三华李成为果 农增收的"致富 金果" 。 人未识"的产业 发展局限。经过 调研，工作队精 准施策，着力补 足村民电商运营 能力短板。 今年5月，三华 李上市前夕，三 华村在工作队协 助下，组织了为 期4天的"电商赋 能 助推三华李 销售"乡村振兴 技能培训班，为 培育懂技术、会 运营、明价值的 本土"数字新农 人"打下基础。 培训中，50余名 村民系统学习了 电商开店、视频 剪辑、直播话 术、运营策略等 全流程实操技 术，以及农产品 分级标准与溢价 策略内容。经过 培训学习，学员 们表示，深入理 解了不同等级果 品的市场定位与 价值差 ...

Core Insights - The express delivery industry is experiencing a technological upgrade, particularly in the fruit delivery sector, with the lychee season being a significant peak period after major shopping events like Double Eleven and 618 [1][10] Group 1: Lychee Delivery Trends - The lychee season in Guangdong's Maoming is marked by a substantial increase in delivery volume, with one express outlet reporting a record high of 900 tons this year, compared to 200 tons last year [4] - The demand for lychee delivery has surged, with a nearly 30% share of fruit orders during peak days at the express outlet [4] - The logistics of lychee delivery are complex due to the fruit's high freshness requirements, necessitating rapid delivery and specialized packaging [4][10] Group 2: E-commerce and Order Sources - Orders for lychees are diversified across multiple e-commerce platforms, with significant contributions from Pinduoduo and Douyin [5] - Search volume for lychees on Meituan has increased by 179% compared to the same period last year, with certain varieties seeing over 200% growth [8] - JD.com reported a more than fivefold increase in sales of Guangdong lychees this year [9] Group 3: Technological Advancements in Delivery - The express delivery sector is increasingly utilizing technology for route planning and monitoring, enhancing efficiency in the lychee delivery process [5][10] - Automation in sorting processes has been introduced, allowing for a significant increase in sorting capacity from 150 to 8000 packages per hour [11] - The express industry has implemented cost-saving measures for farmers, including providing packaging materials and optimizing delivery routes, which has reduced delivery costs to 50% of the market average [11]

Core Points - The article highlights the collective efforts of the agricultural sector in Huai Ji County to provide aid to victims of severe flooding caused by continuous heavy rainfall [2][9][23] - The Huai Ji County Agricultural and Rural Bureau, along with the Green Agricultural and Sideline Products Industry Association, initiated a campaign to gather resources and support for affected residents [3][12][23] Group 1 - The Green Agricultural and Sideline Products Industry Association mobilized over ten member enterprises and charitable organizations to distribute essential supplies to disaster-stricken residents on June 22 [4][5][12] - The flooding has severely impacted 19 towns and streets in Huai Ji County, with agricultural facilities damaged and residents facing significant challenges [7][8][9] - The response included a rapid collection of donations, including food items such as watermelons, noodles, and cooking oil, demonstrating the community's solidarity [14][15][16] Group 2 - The distribution of aid was organized efficiently, with volunteers and representatives from the agricultural sector ensuring timely delivery of supplies to those in need [17][18][20] - Beneficiaries expressed gratitude for the essential items, which provided immediate relief and showcased the community's support [19][21] - The association emphasized its commitment to continue supporting recovery efforts and rebuilding the community post-disaster [25]

Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Wengyuan County, Guangdong, particularly focusing on the seasonal harvesting of Sanhua plums and the promotion of local tourism through various events and activities [1][2]. Group 1: Agricultural Development - Wengyuan County has 36,000 acres of Sanhua plum trees that are currently in the harvesting season, which serves as an opportunity to enhance agricultural productivity and local income [1]. - The history of Sanhua plum cultivation in Wengyuan dates back to the Ming Dynasty, indicating a long-standing agricultural tradition that contributes to the local economy [1]. Group 2: Cultural and Tourism Integration - The "Enjoy Plum Town, Play in Wengyuan" cultural tourism month was inaugurated, featuring various activities such as the awarding of the top ten "most flavorful Sanhua plum orchards" and the signing of plum purchase agreements [1]. - The event showcased local agricultural products, cultural items, and tourism offerings, emphasizing the potential for cultural tourism development in Wengyuan [1]. Group 3: Regional Development and Infrastructure - Wengyuan is recognized as "China's Orchid Town" and "China's Nine Immortal Peach Town," and is part of the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting from a well-connected transportation network [2]. - The county has established a comprehensive tourism development framework that includes a tourism positioning strategy, service centers, and multiple tourism routes, enhancing its appeal as a tourist destination [2].

南农晨读 | 鱼荔 相约_南方+_南 方plus 【今日关注】 "蝴蝶"来了！广 东省水利厅启动 水利防汛防台风 Ⅳ级应急响应 记者从广东省水 利厅了解到， 2025年6月11日8 时，南海热带低 压已加强为今年 第1号台风"蝴 蝶"，其中心位 于海南三沙市 （西沙永兴岛） 东偏南方向约 165公里的南海 海面上，中心附 近最大风力8级 (18米/秒)。预 计，其将以每小 时10-15公里的 速度向西偏北方 向移动，强度逐 渐增强。受台风 影响，13-15日 广东省大部分市 县先后有暴雨到 大暴雨，局部特 大暴雨。 荔枝为什么是夏 天顶流？除 了"甜"，还有满 满的营养价值 夏天的仪式感， 从吃上一颗荔枝 开始。不止是应 季美味，不止是 清甜多汁，它还 藏着满满的健康 密码，在"甜"之 外，还有丰富的 营养价值和很高 的药用价值。 在东源糖巢创客 社区，解锁创业 的N种方式！| 众 说百千万 每逢周末，河源 东源县糖巢创客 社区总被浓浓的 烟火气包裹：返 乡青年李渊 的"客+李记"店 铺人潮如织，芝 麻艾粄在蒸锅里 腾起白雾；嫑艺 术空间的小院 里，客语音乐人 吴文波敲着手 鼓，台下年轻人 举着烤串和啤 酒， ...

Core Viewpoint - The launch of the "San Hua Village" WeChat mini-program marks a significant step in promoting the San Hua Li fruit and enhancing local agricultural sales through digital means [3][30]. Group 1: Mini-Program Features - The "San Hua Village" mini-program integrates various services including ecological construction participation, ancient tree adoption, premium fruit purchase, local cuisine, and specialty markets [5][24]. - It offers a digital three-dimensional tracing system for San Hua Li, allowing users to interactively explore the growth process and quality of the fruit [19][24]. - The program utilizes cloud-based 3D rendering technology to provide virtual tours of San Hua Village, showcasing its natural beauty and agricultural resources [25][27]. Group 2: Agricultural Impact - San Hua Li is a key agricultural product in the region, with a planting area of 36,000 acres and an annual production of 35,000 tons, generating an annual output value of 700 million yuan [13][14]. - The mini-program has expanded sales channels for San Hua Li, addressing previous marketing challenges faced by local farmers [22]. - The local government and agricultural teams have collaborated with research institutions to improve the quality of San Hua Li through better cultivation techniques and exploring deep processing methods [32][33]. Group 3: Economic Development - The efforts of the local support team have led to over 300,000 yuan in sales and increased collective income for the village by over 60,000 yuan [34]. - Future initiatives will focus on comprehensive rural revitalization, targeting improvements in industry, talent, culture, ecology, and organization [36].

当前正值三华李成熟季，据悉，在广东省林业局支持下，韶关市翁源县驻点帮扶村"三华村"微信小程序已正式上线！这是全省首个以三华李为主题的小程 序，集绿美三华、三华李三维溯源、古树认养、优株认购、民俗美食和特产集市等服务于一体，为公众深度参与绿美生态建设、助力乡村产业振兴开辟数 字化新路径，是广东省林业局驻镇帮扶工作成效的生动缩影。 "三华村"小程序正式上线 韶关市翁源县是"中国三华李之乡"，截至2024年底，翁源三华李种植面积3.6万亩，其中挂果面积3.2万亩，年产量3.5万吨，亩产1100公斤，年产值7亿 元。六月中旬，"三华李发源地"——广东省韶关市翁源县龙仙镇三华村迎来了今年头批三华李的初始上市期。在线下，一颗颗饱满圆润的李子挂在翠绿的 树叶间，农户们正穿梭于果树间，仔细挑选采摘成熟的李子；在线上，"三华村"微信小程序正式上线，让消费者能直观了解三华李生长过程，享受从枝头 到舌尖的鲜美体验。 "今年的三华李产量高、品质好，小程序的上线拓宽了销售渠道，助力解决三华李销路问题，多亏了驻镇帮镇扶村工作队的帮助！"农户张大叔难掩激动之 情地说道。 在驻三华村第一书记和村两委干部的共同努力下，三华村充分发挥帮扶力量， ...

盛夏时节，荔香四溢。为贯彻落实国家乡村振兴战略，助力广东省推进"百县千镇万村高质量发展 工程"，永辉超市作为国内零售行业的头部企业，积极行动，发挥商贸企业助农惠农的示范作用。 5月29日，在广东省农业农村厅、广东省商务厅的指导下，永辉超市启动"辉映岭南 香约荔枝"2025 永辉荔枝季助农活动，广东省农业农村厅二级巡视员陈荣、广东省商务厅市场处一级调研员欧阳要明、 湛江市农业农村局四级调研员刘建忠，以及广州市商务局等相关单位的领导出席了活动。 广东省农业农村厅二级巡视员陈荣表示，永辉超市作为全国零售行业领军企业，始终坚持"农企联 动、富农兴业"的合作理念，打造出湛江荔枝"朝采夕至"24小时供应链，这种"基地直采+冷链快运+精准 营销"的创新模式，不仅让消费者品尝到最新鲜的广东味道，更形成了"品质提升带动产业升级、市场拓 展促进荔农增收"的良性循环。 广东省商务厅市场处一级调研员欧阳要明表示，永辉超市"建立湛江荔枝直采通道，利用产地直 播、门店展示专区、媒体宣传等多种方式助力荔枝广开销路，将'日啖荔枝三百颗'的东坡诗意转化为现 代消费图景，助力广东荔枝擦亮品牌、走向全国。我们期待永辉继续发挥渠道优势，让更多广东好 ...

Group 1: Guangdong Lychee Marketing - The "Global Eating Guangdong Lychee" promotional event was held on May 27, showcasing lychee from various regions in Guangdong [5] - The event included participation from local agricultural groups and the signing of a cooperation agreement with Shouheng Group to promote online ordering of lychee [5] - The Guangdong Provincial Department of Agriculture and Rural Affairs is actively involved in understanding lychee sales and cold chain logistics during the event [5] Group 2: Cultural and Agricultural Events - The "Village Song Resonates New Era" event took place on May 30, integrating music and local culture to promote rural revitalization [7][8] - The "530 Enjoy Li Season" event in Xinyi City commenced on May 30, celebrating the harvest of Sanhua Li, a local fruit [10] - Xinyi is recognized as the leading production area for Sanhua Li, with over 350,000 acres of fruit-bearing area and an estimated total output of around 350,000 tons this year [11] Group 3: Dragon Boat Racing - The 2025 New Xing Dragon Boat Open will be held from June 21 to 22, featuring high-level teams from across the country and Hong Kong and Macau [13] - The event will include various categories, with prizes awarded to the top teams in different divisions [16]

Core Viewpoint - The "530 Enjoy Li Season" in Xinyi City, known as the "Hometown of Li," has successfully boosted local tourism and agricultural economy through a series of engaging activities centered around the Sanhua Li fruit harvest [2][10][11]. Group 1: Agricultural Production - Xinyi City is the leading producer of Sanhua Li in China, with a harvest area exceeding 350,000 acres and an estimated total output of around 350,000 tons this year [6][8]. - The Sanhua Li fruit is characterized by its large size, thin skin, and sweet flavor, making it one of the top ten fruits in Lingnan, highly favored by consumers [6][7]. Group 2: Tourism and Events - The "530 Enjoy Li Season" has become a significant annual event, attracting over 800,000 visitors each year, enhancing local tourism [11]. - Various activities such as fruit tasting, competitions, and cultural performances are organized to engage visitors and promote the local agricultural products [10][34]. Group 3: Economic Impact - The tea mountain town, a key area for Li production, has approximately 60,000 acres dedicated to Sanhua Li, generating an annual output value exceeding 600 million yuan [26]. - The local government is implementing land transfer and management services, resulting in over 1,200 acres of land being transferred, generating more than 1.2 million yuan in rental income for the community [27][28]. Group 4: Innovations and Future Plans - The tea mountain town plans to develop low-altitude economies through technologies like drone protection and logistics to reduce labor costs and enhance efficiency [29]. - This year's "530 Enjoy Li Season" features a broader range of activities and a wider coverage area, continuously attracting visitors from various regions [31].