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荔香鱼鲜润九州 茂名好货行天下
Nan Fang Nong Cun Bao· 2026-02-14 09:34
地铁,远赴成都 新春年货购物 节,登陆央视广 告荧屏,借着节 庆东风走遍大江 南北;春运大潮 中,每一个从广 马年新春将至, 年味渐浓,茂名 正携一身好货加 速"出海进城" 。 茂南罗非鱼登上 广州塔"小蛮 腰"、亮相广州 荔香鱼鲜润九州 茂名好货行天下 _南方+_南方 plus 东返乡的行囊 里,总有一份茂 名桂圆干的甘 甜,成为承载乡 愁的伴手礼。 流量转化为消费 增量,让春节年 味更浓、烟火气 更旺、发展劲更 足。 从田间地头 的"土特产"到走 向全国的"硬通 货",从节庆市 场的"新宠"到农 文旅融合的"名 片",茂名以实 干践行"广货行 天下"使命,让 岭南佳味香飘九 州,让农业强市 的底气愈发充 盈。"五棵树一 条鱼"全产业链 总产值突破550 亿元,带动约60 万人就业增收。 从"土特 产"到"大产 业",从"区域品 牌"到"国际名 片",茂名正以 农业产业的高质 量发展,为"百 千万工程"写下 生动注脚。 从枝头到舌尖 荔枝与罗非鱼 的"双百亿"跨越 近日,茂名市委 书记庄悦群在督 导检查春节前安 全生产工作时强 2月3日晚,"茂南罗非鱼,健康好年鱼"的字样在广州塔塔身流转。 调,要抢抓"最 ...
南农晨读 | 好米好饭 花样新年
Nan Fang Nong Cun Bao· 2026-02-12 02:02
南农晨读 | 好米 好饭 花样新年_ 南方+_南方plus 【今日关注】 让村史"活"起 来!广东数字村 史馆上线,首批 160个村史馆入 驻 春风送暖,桔香 盈枝。2月11 日,广东数字村 史馆上线暨"春 节话村史"主题 活动启动仪式在 佛山市顺德区陈 村花卉小镇—— 花卉世界举办。 在人流如织、花 团锦簇的花市之 间,"乡村代言 人"们用最质朴 的语言翻开各村 的村史画卷。活 动现场,全国首 个数字村史馆省 级平台正式上 线,并同步启 动"春节话村 史"主题活动, 邀请游子回乡寻 根续脉。 东绿色农业最直 观的实践画卷。 【乡村振兴】 广货行天下,年 鱼鲜到家!这顿 年夜饭"鱼"众不 同丨罗非说③ 绿色生产力,重 塑农业竞争力 | "四个农业"的广 东实践② 早春二月,粤西 田野上连片的紫 云英盛开如粉色 云霞,这不仅是 美景,更是"以 田养田"的生态 智慧;粤东果园 里,无人机精准 施放捕食螨,以 虫治虫的绿色防 控悄然进行;大 湾区基地中,养 殖废弃物经处理 后变为滋养作物 的有机肥,完成 一场"变废为 宝"的循环旅 程……这些生动 场景,勾勒出广 当年夜饭的餐桌 上百味齐聚,总 少不了那条寓 意"年 ...
“健康好年鱼”迎新春,茂南罗非鱼闪耀广州塔
Nan Fang Nong Cun Bao· 2026-02-04 05:03
"健康好年鱼"迎 新春,茂南罗非 鱼闪耀广州塔_ 南方+_南方plus 2月3日晚,"水 美茂南,鲜养罗 非——茂南罗非 鱼,健康好年 鱼"的字样在广 全产业链的发展 体系。全区95% 的水产面积用于 罗非鱼养殖, 2025年全产业链 产值突破25亿 元。这一成绩背 后,是一条贯穿 源头、品控与协 同的坚实之路: 通过引进优质种 苗强化源头优 势,构建"自 检、镇检、区 检"三级质量检 测模式,并依托 罗非鱼交易与协 同创新中心提供 州塔塔身流转, 宛如一幅流光溢 彩的产业画卷在 都市夜空展开。 这不仅是一场视 觉上的地标点 亮,更是茂南罗 非鱼产业实力与 品牌形象的集中 呈现。 2月3日晚,"茂南罗非鱼,健康好年鱼"的字样在广州塔塔身流转。 作为"中国罗非 鱼之都"的核心 产区,茂南罗非 鱼产业依托扎实 的养殖基础与持 续的创新推动, 逐步建立起覆盖 一站式产业服 务,推动形成从 养殖到销售的高 效协同模式。 当前,茂南正以 国家级现代农业 产业园建设为牵 引,锚定打造超 百亿特色农业产 业集群目标,加 快推动罗非鱼产 业高质量发展。 一方面着力拓展 海外市场与国内 销售渠道,规划 建设茂南最大的 罗非鱼交 ...
广货行天下,茂南罗非鱼香飘企业园区
Nan Fang Nong Cun Bao· 2026-02-03 10:33
广货行天下,茂 南罗非鱼香飘企 业园区_南方+_ 南方plus "很好吃,很 香!我平时不爱 吃鱼,但是这个 鱼我觉得很好 吃!"2月3日中 午,在广州南方 日报社员工饭堂 门口,刚品尝完 蒜香罗非鱼排的 小朋友开心地说 道。当天,"广 货行天下"茂南 罗非鱼大湾区新 春促销活动在此 举行,来自"中 国罗非鱼之 都"的优质罗非 鱼游进了企业园 区,为忙碌的职 场人带来一抹鲜 活的年味。 春节临近,南方 日报社文化产业 园区内年味渐 浓。作为国家文 化产业示范园 区,这里汇聚了 多家具有广泛影 响力的文化企 业。此次茂南罗 非鱼品牌宣传活 动,不仅以新品 试吃、互动体 验、买赠活动等 形式直接面向员 工推广茂南罗非 鱼,更着眼于搭 建与企业间的联 系,结合广货行 天下,茂名罗非 健康好年鱼的主 题打造,积极探 索茂南罗非鱼进 入企业B端采购 渠道的新途径。 "广货行天下 茂南罗非鱼大湾区新春促销"活动在南方日报社员工饭堂区举行。 上午十一点三十 分,随着午餐时 间到来,饭堂门 口的试吃区前逐 渐排起小队 伍。"我们准备 了蒜香罗非鱼 排、番茄罗非 鱼、酸汤罗非鱼 等多种口味,供 大家现场品 熟练地烹饪着, 蒜香 ...
南农晨读丨茂南罗非鱼“游”进成都
Nan Fang Nong Cun Bao· 2026-02-02 03:02
【今日关注】 "广东好人"微光 成炬,照见南粤 文明星河 冬日的南粤,暖 意依然。1月31 日晚,"与光同 行"——2025年 广东省精神文明 建设巡礼活动在 广州华南农业大 学温暖举行。活 动致敬2025 年"广东好人"荣 誉称号获得者, 生动呈现广东在 精神文明建设领 域的丰硕成果与 南农晨读丨茂南 罗非鱼"游"进成 都_南方+_南方 plus 感人故事,彰 显"刚健朴实, 向上向善"的广 东精神,勾勒 出"南粤儿女心 向党,改革开放 走在前"的时代 画卷。 "我们'村晚'不比 电视上的 差!"潮州社光 村演绎别样年味 鼓乐喧天,灯火 璀璨。1月31日 晚,"粤美村 晚,乐来社 光"——助力"百 千万工程"村晚 文艺汇演在潮州 市湘桥区桥东街 道社光村文化广 场火热上演。台 上,村民、文艺 志愿者与孩童轮 番献艺,台下, 掌声与喝彩汇成 声浪。虽偶有零 星细雨飘洒,却 丝毫未减观众的 热情。韩江畔的 村落里,新春的 暖流与文化的活 力交融涌动。 【乡村振兴】 保障的空白,既 是清远市打造千 亿级现代农业产 业集群的具体举 措,也将为英德 红茶实现高质量 发展注入强劲法 治动能,让这片 承载着粤北文化 的" ...
广货入川成爆款!茂南罗非鱼展区大排长龙
Nan Fang Nong Cun Bao· 2026-01-30 13:30
广货入川成爆 款!茂南罗非鱼 展区大排长龙_ 南方+_南方plus "这个鱼没有 刺,吃起来相当 可以,我特别喜 欢,等一下就买 一包!"1月30 日,在第二十九 届中国(四川) 新春年货购物节 的茂南罗非鱼展 位上,刚出锅的 黑椒鱼排香气扑 鼻,引来不少市 民驻足品尝。本 地市民税阿姨尝 了一口,便笑着 竖起了大拇指。 开放式品鉴区吸引顾客排起长队。 这句来自现场消 费者的真切好 评,成为茂南罗 非鱼在2026年开 拓全国市场首秀 的最佳注脚。当 天,寓意"年年 有余"的罗非鱼 产品,以"广货 行天下"的主动 姿态,游入成都 火热的春节年货 市场,也游向了 更广阔的全国消 费者的餐桌。 走进新春年货节 现场,茂南罗非 鱼展位以清新的 海洋蓝为基 调,"水美茂 南,鲜养罗 非"的主题贯穿 始终,直观传递 出产品源自优良 生态的底气。现 场设置的开放式 厨房成为焦点, 厨师有条不紊地 将罗非鱼转化为 一道道热气腾腾 的佳肴。香气四 溢中,展位不仅 是一个品鉴空 间,更化身为连 接产地与餐桌、 传递"广货"品质 的生动窗口。 茂南罗非鱼展位上,刚出锅的黑椒鱼排香气扑鼻,引来不少市民驻足品尝。 此次参展,茂名 本地 ...
广货行天下,年鱼跃天府!茂南罗非鱼将率“鲜”亮相四川年货节
Nan Fang Nong Cun Bao· 2026-01-27 09:01
Core Viewpoint - The event showcases Maonan tilapia at the 29th China (Sichuan) New Year Shopping Festival, emphasizing its significance in promoting local agricultural products and expanding market reach [3][5][25]. Group 1: Industry Overview - Maonan tilapia has an annual output value exceeding 2.5 billion yuan, highlighting the strength of its entire industry chain [4]. - The industry is responding to the dual circulation economic model, focusing on domestic sales while maintaining export capabilities [5]. Group 2: Strategic Development - The Maonan district has implemented a "one fish" strategy to promote large-scale, standardized, and intelligent development of the tilapia industry [6]. - The establishment of a national modern agricultural industrial park and a complete industry chain standard and traceability system has been pivotal in enhancing the tilapia industry [7][8]. Group 3: Market Expansion - Chengdu has been chosen as the first city to expand the national market due to its strong economic and consumer influence in Southwest China [11][12]. - The event aims to penetrate the large family consumption and thriving catering market by showcasing the high protein, low-fat, and pure quality of Maonan tilapia [13]. Group 4: Product Presentation - The exhibition will feature processed products such as ready-to-cook fish fillets and flavored fish chunks, emphasizing the integration of the entire industry chain [18][25]. - Interactive tasting events will allow attendees to experience the taste and quality of Maonan tilapia while learning about its production and processing story [20][21].
广货行天下,茂南罗非鱼湾区促销人气旺
Nan Fang Nong Cun Bao· 2026-01-25 13:33
Core Viewpoint - The promotional event for Maonan tilapia in the Greater Bay Area aims to enhance consumer awareness and sales of this healthy fish option ahead of the Spring Festival [4][27]. Group 1: Event Details - The "Guanghuo Xing Tianxia" Maonan tilapia promotional event took place at the Huaren Wanjia Wuyang New City store, attracting many shoppers preparing for the Spring Festival [4][5]. - The event featured product displays, live cooking demonstrations, tasting sessions, and interactive activities to engage consumers [5][10]. - Various tilapia products were showcased, highlighting their low-fat, high-protein content and minimal bones, appealing to health-conscious consumers [9][23]. Group 2: Consumer Engagement - The tasting sessions became a major attraction, with many customers, especially children, expressing their enjoyment of the dishes [13][18]. - Promotional activities, such as offering mystery gifts for purchases over 39 yuan, further stimulated consumer interest and purchasing behavior [25][26]. - The event also included a quiz segment where customers could win prizes, enhancing engagement and brand visibility on social media [19][21]. Group 3: Market Positioning - Maonan tilapia is positioned as a preferred choice for festive meals due to its auspicious meaning of "abundance" and its convenience in preparation [24][27]. - The promotional event serves as a significant offline practice for the Maonan tilapia regional public brand to penetrate the Greater Bay Area consumer market [27][28]. - The initiative aims to establish a direct connection between consumers and the quality, taste, and health benefits of Maonan tilapia, promoting it as a staple for family meals during the Spring Festival [28][29].
“外来客”成“广货”,茂名茂南罗非鱼何以行天下?
Nan Fang Nong Cun Bao· 2026-01-22 09:35
Core Viewpoint - The article discusses the transformation of tilapia from an imported species to a local staple in Guangdong, specifically in Maoming, highlighting its journey from foreign fish to a significant cultural and economic product in China [1][10]. Group 1: Industry Development - Tilapia, known as "African catfish," has become a popular dish worldwide, with the largest farming base located in Guangdong, China, rather than its native Africa [2][3]. - The tilapia industry in Maoming has evolved from introducing fish seedlings in the 1960s to becoming a leading player in the industry, with an annual production value of 2.5 billion yuan [16][24]. - The region's favorable climate and water quality have contributed to the high-quality growth of tilapia, making it a competitive product in the market [18][20]. Group 2: Market Positioning - Maoming tilapia has transitioned from being an exotic species to a recognized regional brand, symbolizing safety, quality, and traceability in Guangdong seafood [25][27]. - The tilapia industry has developed a complete supply chain, from breeding to processing, enhancing its market competitiveness and allowing it to integrate into the global food supply chain [23][36]. Group 3: Global Expansion - The tilapia is recognized by the FAO as one of the six major food sources for humanity, aligning with global health trends due to its high protein and low-fat content [31][32]. - Maoming tilapia has established a strong international presence, exporting to over 20 countries, including the USA and Canada, generating significant foreign exchange earnings [45][46]. Group 4: Strategic Adaptation - In response to changing international market conditions, the tilapia industry in Maoming is shifting from an export-oriented model to a dual-circulation strategy focusing on domestic sales [59][60]. - The industry is leveraging local quality and supply chain advantages, enhancing brand recognition through targeted marketing campaigns, such as promotions in major urban centers [72][74].
聚焦大湾区农交会|茂名以“媒体+”为翼,携特色农产品热销湾区
Nan Fang Nong Cun Bao· 2025-12-02 12:02
Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo is set to showcase the agricultural strengths of Maoming City, which is recognized as China's largest fruit production base, aiming to promote high-quality agricultural development and modernization [7][10]. Group 1: Event Overview - The Greater Bay Area Agricultural Products Trade Fair is highly anticipated, with Maoming City confirming a 200 square meter exhibition space to display its diverse specialty agricultural products [8][9]. - The event serves as a significant platform for connecting production and sales, providing opportunities for Maoming's agricultural products to reach broader markets and facilitating collaboration with cities in the Greater Bay Area [22][23]. Group 2: Agricultural Strengths of Maoming - Maoming benefits from a favorable subtropical monsoon climate, abundant sunlight, and fertile red soil, making it a leading city in Guangdong's agricultural output [11][12]. - The city is a crucial grain production base and the largest producer of lychee, longan, and banana in China, with notable historical trees contributing to its agricultural reputation [13][14]. Group 3: Product Showcase - The Maoming exhibition will feature key products such as fresh fruits, dried fruits, and fruit juices, highlighting processed items like dried lychee and longan preserves that maintain the original flavors while extending the product's value chain [18][19]. - Geographical indication products like Maonan tilapia, Gaozhou lychee, and Xinyi Sanhua plum will also be showcased, emphasizing the quality and appeal of Maoming's agricultural offerings [20][21]. Group 4: Marketing and Branding - The trade fair is seen as a proactive measure for Maoming to integrate into the Greater Bay Area's agricultural market, enhancing the brand recognition of "Yuexi Grain Depot" and "Lingnan Fruit Town" [25][26]. - A promotional event for Maoming's specialty products is scheduled, reflecting confidence in product quality and aiming for efficient connections from farm to table [24][26].