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祛湿焦虑,让中国人交了多少智商税?
虎嗅APP· 2025-08-31 03:06
Core Viewpoint - The article discusses the rising trend of "dampness removal" among young people in China, highlighting its popularity on social media and the significant market response, with a market size nearing 68 billion yuan [6][13][27]. Group 1: Market Dynamics - The market for dampness-related products has seen explosive growth, with a reported annual increase of 213% from 2019 to 2023 [16]. - Products such as foot patches and herbal teas claiming to remove dampness are experiencing high sales, with some foot patches selling over 10,000 units monthly [6][16]. - The overall market size for dampness-related products is approaching 68 billion yuan, indicating a substantial consumer interest and investment potential [6][16]. Group 2: Consumer Behavior - Young women aged 18 to 34 are the primary drivers of the dampness removal trend, actively sharing various methods on social media platforms [4][6]. - Many consumers are self-diagnosing their health issues as "dampness," often without medical consultation, leading to a rise in demand for related products [7][12]. - The perception of dampness as a health issue has become a cultural phenomenon, with individuals attributing various health problems to "dampness" [18][24]. Group 3: Industry Challenges - The industry is characterized by a lack of standardization and regulation, with many products relying on low-cost OEM manufacturing [19]. - A significant portion of marketed dampness products lacks third-party efficacy testing, raising concerns about their actual health benefits [18][19]. - The concept of "dampness" is complex, and many products may not be suitable for all consumers, potentially leading to adverse effects [18][19]. Group 4: Cultural Context - The trend of dampness removal reflects broader societal shifts in health consciousness, moving from a focus on "supplementing" to "removing excess" in health practices [22][24]. - The rise of health anxiety, particularly among younger generations, has fueled interest in traditional remedies and alternative health practices [23][24]. - The marketing of dampness products often capitalizes on emotional and psychological factors, linking health issues to the concept of dampness [20][24].