当下的商超江湖，正呈现出冰火两重天的极致反差。 一边是胖东来、奥乐齐、山姆等头部玩家高歌猛进，凭借精准定位与高效运营业绩长虹，鲜风生活、成 山农场，农夫刘先生等新锐品牌也异军突起，以差异化优势抢占市场份额。 而另一边，曾经的巨头却深陷闭店潮。数据显示，中百集团近日公告，公司在2025年上半年已关闭13家 仓储大卖场，截至目前，公司共计关闭了30家仓储大卖场，预计因此产生的关店损失高达1.8亿元。 光鲜与落寞的背后，折射出传统零售企业普遍存在的沉疴： 门店数量盲目扩张导致部分门店长期亏损； 总部机构叠床架屋，部门林立，权责交叉，人浮于事； 商品SKU泛滥成灾，货架上充斥着大量动销缓慢的"僵尸品"。 显然，在增长见顶、存量博弈的当下，粗放式扩张的老路早已走不通。事实上，传统商超企业要想挽回 颓势，重振竞争力，核心关键在于"做减法"—— 减掉冗余的负担，砍掉低效的环节，聚焦核心价值。 01 减门店，聚焦优质资产 门店是零售企业完成业绩的核心载体，在增量时代里，零售企业在卖货架的惯性思维推动下，认定规模 决定效益，为了收取更多的后台费用，不断的新增门店，导致部分门店选址不当、客群匹配度低、运营 能力不足，长期处于亏损 ...

Core Insights - The retail industry is facing unprecedented challenges, including declining foot traffic, inventory buildup, and shrinking profit margins, with 62% of retail companies experiencing stagnation in growth [1] - Identifying core products and leveraging the "Cross Ratio" (CR) is essential for retailers to achieve sales and profit breakthroughs amidst these challenges [1][2] What is Cross Ratio - Cross Ratio (CR) is a tool to identify more profitable products, combining gross margin and inventory turnover to assess product profitability and capital efficiency [2][3] - CR is calculated as: CR = Gross Margin (%) × Inventory Turnover Rate [3] Significance of Cross Ratio - A higher CR indicates greater returns on inventory investment, highlighting the comprehensive value of a product [4] How to Use Cross Ratio for Product Selection - Focus on high CR products and optimize low CR products through data-driven adjustments [5] - Steps include: 1. Replace low CR products and streamline SKUs based on defined evaluation periods and benchmarks [5][6] 2. Classify products in the evaluation list to avoid blind elimination [6] 3. Monitor and replace low CR products with high CR alternatives to maintain customer flow [7] Adjusting Profitability and Turnover Rates - Strategies to enhance low CR products include optimizing display and inventory management for low turnover, high margin items, and negotiating better procurement costs for high turnover, low margin items [8][9] Comparing CR Values Across Categories - Conduct a comprehensive CR value assessment across product categories to identify advantageous segments for resource allocation and category expansion [10][11] Application of Cross Ratio in Chain Systems - Cross Ratio can help address the challenges of store differentiation and standardization by comparing CR values across stores to identify profitability gaps [12][13] - Targeted adjustments based on CR analysis can lead to significant improvements in store performance [15] Final Value of Cross Ratio - Cross Ratio aids retailers in optimizing capital allocation, enhancing store efficiency, and reducing trial-and-error costs, ultimately leading to higher profitability [20][21][22] - The core logic is that a higher CR translates to more profit generated per unit of inventory investment [20] Conclusion - In the current retail landscape of slowing growth and rising costs, data-driven decision-making through Cross Ratio is crucial for retailers to thrive and optimize operations [23][24]