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办公楼市场延续低迷,差异化定位与产业运营成破局关键
Sou Hu Cai Jing· 2025-07-18 15:38
Core Insights - The current stage of the office market indicates that operational capability has become the core competitive advantage, necessitating a shift from mere space leasing to transforming office spaces into industrial ecosystem platforms [1][7] - As of January to May 2025, the total investment and sales in office buildings across the country were 141.2 billion and 103.3 billion respectively, showing year-on-year declines of 16.3% and 10.8% [2] - The new construction and completion areas for office buildings during the same period were 6.15 million square meters and 5.58 million square meters, reflecting year-on-year decreases of 24.1% and 6.7% [2] Market Conditions - The national office market is currently in a downturn, facing challenges in investment, sales, and construction, with a supply-demand imbalance and short-term demand unlikely to improve [2] - Recovery in the office market is expected to depend on improvements in the macroeconomic environment, enhanced corporate confidence, and the emergence of new office demands driven by industrial restructuring and upgrades [2] Notable Projects and Developments - Shanghai Zhonghai Center recorded a net absorption of 70,000 square meters in 2024, becoming the leading project in Shanghai's office market [3] - The project aims to create a legal service ecosystem by establishing a "Building Legal Service Center," attracting various legal institutions to form a comprehensive legal service platform [3] - Other notable projects include the Chengdu Zhonghai International Center, which has signed Takeda Pharmaceutical to establish an innovation center, and the relocation of Merck's China headquarters to the Xujiahui Center [4][7] Industry Trends - The demand for office spaces is concentrated in sectors such as finance, technology, pharmaceuticals, professional services, manufacturing, cross-border e-commerce, and consumer goods [4] - The Shanghai Science and Technology Innovation Building has seen significant occupancy, with a rental rate exceeding 75% for its first-class office projects, indicating strong demand in the tech sector [5] - The "Luchuang AI Accelerator" at the Science Gate West Tower has welcomed eight companies in cutting-edge fields, showcasing a diversified layout in AI and vertical industries [7] Rental Market Dynamics - The rental rates for the Xujiahui Center's A Tower range from 7 to 11 yuan per square meter per day, with Merck's estimated monthly rent between 4.83 million and 7.59 million yuan, reflecting an increase compared to their previous location [8] - The relocation of Merck's headquarters exemplifies the changing tenant behavior in Shanghai's office market, highlighting the need for landlords to adapt to evolving tenant demands through optimized rental strategies and enhanced building services [8][9]