Group 1 - The 10th "Duoduo 99 Chain Business Festival" will be held from September 9 to September 13, featuring various platforms under Guolian Co., including Tuduo, Weiduo, and others [2] - The festival will kick off with the "IBI Global Chain Business • Fengtai Conference," gathering over 1,500 representatives from government, business leaders, multinational companies, and financial institutions [8][10] - The event aims to create a strategic platform for companies to connect with global resources, expand market channels, and enhance industry influence [8] Group 2 - The festival offers multiple benefits for merchants, including free onboarding, exclusive store decoration guidance, and targeted advertising recommendations [2] - A procurement wish list feature will be introduced, allowing buyers to match their needs with optimal suppliers based on specifications, prices, and delivery cycles [3] - Users can apply for free product samples and receive professional technical services during the trial sample activity [4] Group 3 - Daily discounts will be available through the issuance of procurement, logistics, and storage coupons, allowing for multiple savings [5] - A reward system will be implemented, where users can earn bonuses for completing various actions such as registration and order placement [6] - An automatic lottery will be held for users who place orders during the festival, increasing the chances of winning with more orders [7] Group 4 - The conference schedule includes a welcome dinner on September 8, followed by opening speeches, project signings, and sharing of practical cases on September 9 [9] - The previous year's event attracted representatives from 10 countries, resulting in numerous project signings and a total online order volume of 33.665 billion yuan, a 31.26% increase from 2023 [10]

Core Viewpoint - The home improvement industry is facing unprecedented challenges, with major companies experiencing financial distress, leading to a loss of consumer trust and significant operational risks [1][2][5]. Group 1: Industry Crisis - Recent events in the home improvement sector, including the planned share reduction by Alibaba's shareholders in Red Star Macalline, have caused stock price declines and raised concerns about the industry's stability [1]. - High-profile incidents, such as the suicides of industry leaders from Liangjiajia and Juran Zhijia, highlight the severe struggles within the industry [3][4]. - The financial troubles are not isolated; companies like Dongyi Risheng and Zhufan have also faced bankruptcy and operational crises, indicating a broader industry downturn [4][5]. Group 2: Consumer and Supplier Impact - The ongoing crises have led to a significant loss of confidence among consumers and suppliers, with many facing difficulties in recovering funds and settling debts [2][5]. - The operational failures of companies like Liangjiajia have resulted in incomplete projects for consumers, leaving them with financial losses and unresolved issues [6]. - The prevalent "fund pool" model in the industry has exacerbated financial risks, as companies often misallocate consumer prepayments for other expenses, leading to cash flow issues [6][7]. Group 3: Market Dynamics and Trends - The home improvement market is shifting from new home renovations to the renovation of existing properties, with the proportion of new home renovations dropping from 48.9% in 2020 to 35.9% in 2024 [8][9]. - Despite the overall market challenges, some companies like Oppein and Beike have managed to achieve growth through cost control and leveraging their existing customer bases [9][12]. - The future of the industry may depend on a shift from high turnover and capital reliance to a focus on product quality, service experience, and supply chain integration [10][12].