Core Insights - The founder of Xibei, Jia Guolong, publicly reflected on the recent controversy, admitting that the company should not have confronted consumers directly and committed to listening to customer feedback in the future [1] - Xibei has implemented various measures, including product adjustments, price reductions, and food safety upgrades, which have led to a gradual recovery in customer traffic [1][4] Customer Traffic Recovery - Despite the end of a dining voucher promotion, customer traffic at Xibei restaurants has shown signs of recovery, with busy scenes observed in multiple locations [1] - For instance, at the Beijing Gongyi Xiqiao store, the restaurant was fully booked during peak hours, indicating a return to previous levels of customer engagement [1] Product and Pricing Strategy - Xibei has made significant changes to its core products, shifting preparation processes from central kitchens to in-store, enhancing the dining experience [2][3] - The company has reduced prices on over 30 products by nearly 20%, lowering the average customer spending from 92 yuan to 75 yuan, as part of a long-term strategy to provide better value [3] Customer Feedback and Safety Measures - Xibei has actively sought customer feedback and has implemented a "Sunshine Kitchen" initiative, ensuring transparency in food preparation across all locations [3][4] - The company has maintained a record of zero penalties from regulatory inspections, having undergone over 80 checks, which underscores its commitment to food safety [4] Employee Welfare - During the controversy, Xibei continued to increase salaries for frontline employees by an average of 500 yuan per month, reflecting the company's commitment to its workforce [4]

Core Viewpoint - The recent crisis faced by Xibei has led to significant changes in its operations, including product adjustments, price reductions, and employee salary increases, which may indicate a recovery in consumer trust and brand reputation [2][24][25]. Group 1: Store Operations and Consumer Response - Xibei plans to open 8 new stores by the end of the year, with the recent opening of the Nanjing store attracting long queues and positive consumer response [2][3]. - The opening day of the Nanjing store saw a peak of 109 tables waiting, indicating strong consumer interest [2]. - The company has adjusted prices for nearly 40 dishes, with some prices returning to levels seen a decade ago, addressing consumer concerns about high pricing [16][19]. Group 2: Food Safety Measures - Xibei underwent 78 inspections by regulatory authorities from September to early November, with no food safety penalties reported, highlighting the company's commitment to food safety [6][8]. - The company has implemented a "Sunshine Kitchen" initiative, allowing customers to view food preparation processes live, enhancing transparency and consumer trust [6][8]. Group 3: Product Adjustments - Xibei has made significant changes to its menu, including the introduction of freshly made dishes such as chicken soup, lamb skewers, and dumplings, which are now prepared on-site [9][10]. - The company has maintained the use of organic ingredients, such as organic broccoli, while offering alternatives to customers [14]. Group 4: Employee Compensation and Morale - Reports indicate that Xibei has increased employee compensation, with additional bonuses based on performance and skill levels, leading to a more satisfied workforce [20][21]. - Employees can earn between 1,500 to 2,000 yuan in additional bonuses monthly, contributing to overall job satisfaction [21]. Group 5: Brand Recovery Strategy - Xibei's recent public relations efforts have been well-received, focusing on product adjustments, price reductions, and employee welfare, which may help restore its brand image [25][26]. - The company is seen as using the crisis as an opportunity for brand rebirth, suggesting a proactive approach to improving its operational model and consumer relations [26].