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西贝风波百日:贾国龙反思 以行动推动客流回暖
一位店员对记者表示:"现在您前边还有10桌。代金券活动上个月底就结束了,周末店里从中午11点半 就开始进入高峰,翻台率明显高于平日。近期,我们30多道核心菜品平均降价20%,性价比更高了。冬 季的新菜品羊肉锅、葱爆羊肉等点单率很高,不少新老顾客都愿意来,客流自然稳得住。" 自9月陷入舆论漩涡以来,西贝餐饮风波已过去百日。 元旦预订数据更显现出强劲的回暖势头。"我们预估元旦期间客流量会迎来明显增长,午、晚餐时段到 店顾客会有所增加。对此,公司提前筹备,合理地安排人手,保障顾客用餐需求及体验。"西贝相关负 责人向证券时报记者透露,以西贝北京六里桥门店为例,截至12月23日,该店元旦当天午餐时段的包间 预订量已超60%,预计节前剩余包间将全部订满。这一数据也从侧面印证,消费者对西贝的信心正在逐 步回升。 12月25日,西贝创始人贾国龙首次公开表达对此次风波的深刻反思,直言当时不应选择与消费者"硬 刚",并承诺未来将耐心倾听每位顾客的意见。与此同时,西贝通过一系列产品调改、价格调整及食安 升级等举措积极自救,目前门店客流已逐步恢复。 回顾这百天的自救之路,西贝可谓动作频频。为响应消费者对现制菜品的需求,西贝在9月至1 ...
西贝开新店:近40道产品降价、排队109桌
经济观察报· 2025-11-24 02:00
Core Viewpoint - The recent crisis faced by Xibei has led to significant changes in its operations, including product adjustments, price reductions, and employee salary increases, which may indicate a recovery in consumer trust and brand reputation [2][24][25]. Group 1: Store Operations and Consumer Response - Xibei plans to open 8 new stores by the end of the year, with the recent opening of the Nanjing store attracting long queues and positive consumer response [2][3]. - The opening day of the Nanjing store saw a peak of 109 tables waiting, indicating strong consumer interest [2]. - The company has adjusted prices for nearly 40 dishes, with some prices returning to levels seen a decade ago, addressing consumer concerns about high pricing [16][19]. Group 2: Food Safety Measures - Xibei underwent 78 inspections by regulatory authorities from September to early November, with no food safety penalties reported, highlighting the company's commitment to food safety [6][8]. - The company has implemented a "Sunshine Kitchen" initiative, allowing customers to view food preparation processes live, enhancing transparency and consumer trust [6][8]. Group 3: Product Adjustments - Xibei has made significant changes to its menu, including the introduction of freshly made dishes such as chicken soup, lamb skewers, and dumplings, which are now prepared on-site [9][10]. - The company has maintained the use of organic ingredients, such as organic broccoli, while offering alternatives to customers [14]. Group 4: Employee Compensation and Morale - Reports indicate that Xibei has increased employee compensation, with additional bonuses based on performance and skill levels, leading to a more satisfied workforce [20][21]. - Employees can earn between 1,500 to 2,000 yuan in additional bonuses monthly, contributing to overall job satisfaction [21]. Group 5: Brand Recovery Strategy - Xibei's recent public relations efforts have been well-received, focusing on product adjustments, price reductions, and employee welfare, which may help restore its brand image [25][26]. - The company is seen as using the crisis as an opportunity for brand rebirth, suggesting a proactive approach to improving its operational model and consumer relations [26].