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实探西贝新店开业:菜品全面降价,人均消费85元左右
Sou Hu Cai Jing· 2025-11-23 10:06
极目新闻记者 黄永进 实习生 曹亚丹 李秉坤 记者查询西贝美团点评客单价显示,西贝人均客单价已下调至85元左右,在中式正餐领域属于中等水平。据了解,10月初,西贝曾对外宣布30余道产品全国 降价,降价幅度接近20%。 羊肉串门店现串、鸡汤门店现熬、饺子现包……值得注意的是,西贝此前承诺的门店调改措施均有直观展示。门店服务伙伴表示,西贝门店大部分产品均为 现制,少量产品经过调改后也都变为门店完全现制。 针对网传"一线员工涨薪"一事,南京新店员工证实消息属实,一线伙伴可获300-800元不等的专项津贴,店长及厨师长不在发放范围内。 据悉,西贝风波已过去两个多月,品牌通过降价、发券补贴、菜品调改等系列动作逐步修复口碑,员工涨薪举措也获得网友广泛好评。店员透露,后续西贝 将持续推出新品提升菜单性价比,目前新产品制作训练已在全国门店推进中。 此前,西贝曾对外宣布今年将再开8家新店,包括西贝南京砂之船店、西贝深圳卓悦汇店、西贝长沙梅溪新天地店、西贝长沙富兴精选店、西贝北京丰科万 达店、西贝廊坊万达店、西贝西安大明宫万达店、西贝深圳怀德万象汇店。 (来源:极目新闻) 11月22日,西贝南京砂之船店正式开业,这是继品牌风波后 ...
西贝风波后南京再开新店:菜品全面降价,一线员工涨薪
Yang Zi Wan Bao Wang· 2025-11-23 05:24
11月22日,西贝风波后在南京再开新店。此前,西贝曾对外宣布今年将再开8家新店,包括西贝南京砂之船店、西贝深圳卓悦汇店、西贝长沙梅溪新天地 (301277)店、西贝长沙富兴精选店、西贝北京丰科万达店、西贝廊坊万达店、西贝西安大明宫万达店、西贝深圳怀德万象汇店。 业内人士表示,西贝风波已过去2个多月,西贝陆续通过产品降价、发券补贴、菜品调改等动作,在逐步挽回消费者信赖。近期全员涨薪动作持续获得网 友、顾客好评,品牌形象也在逐步好转。南京一位店员透露,后续西贝还将推出新品进一步提高菜单性价比,目前新产品制作训练正在全国推广中。 晓风 校对陶善工 在现做层面,羊肉串门店现串、鸡汤门店现熬、饺子门店现包等此前承诺门店调改的产品也均有明显展示。门店服务人员表示,西贝门店现在大部分产品 均为现制,少量产品经过调改后也都变为门店完全现制。 针对近期网传西贝门店一线伙伴全员涨薪,记者求证南京新店员工,该员工表示,涨薪属实,在内部这一部分收入叫:津贴,每人300-800元不等,店 长、厨师长没有这笔津贴。 记者探访西贝南京砂之船店开业现场发现,门店自11点30分开始,陆续出现排队情况,半数顾客为家庭带娃用餐。店长表示,开业目前 ...
痛心!云海肴联创赵晗40岁心梗离世,曾获红杉、聚霖资本投资
Sou Hu Cai Jing· 2025-09-19 12:04
Core Points - The sudden passing of Zhao Han, co-founder of Yunhaiyao, at the age of 40 due to a heart attack has left the industry in shock and mourning [3][4][14] - Yunhaiyao, founded in 2014, has grown into a leading chain restaurant brand specializing in Yunnan cuisine, with 138 stores and annual sales exceeding 1 billion yuan [5][16] Company Overview - Yunhaiyao was established in 2014 and has become a prominent player in the Chinese dining market, known for its healthy and affordable Yunnan dishes [5][16] - The brand has expanded to 138 direct-operated stores across 29 cities, primarily located in major shopping centers [16] - Signature dishes include classic Yunnan specialties such as "Qiguo Chicken" and "Stir-fried Matsutake" [16] Leadership Transition - Following Zhao Han's death, Zhu Haiqin has taken over as the new chairman and CEO of Yunhaiyao, indicating a shift in leadership [9] - Zhao Han had been the legal representative of the company from April 2014 until December 2024, when the board was restructured [9] Financial Performance - Yunhaiyao has achieved significant financial milestones, with annual sales surpassing 1 billion yuan and a rapid expansion strategy that began in 2013 [15][16] - The company has received early-stage investments from notable firms such as Sequoia Capital and Julei Capital, although specific funding amounts have not been disclosed [16] Challenges and Controversies - The company faced a food safety scandal in 2024 when a mass food poisoning incident occurred in Singapore, leading to legal repercussions and a fine [18][20] - There have been multiple complaints regarding food safety, highlighting ongoing management challenges within the company [20][22] Industry Context - Zhao Han's unexpected death has raised awareness about health issues among entrepreneurs, with statistics indicating a concerning trend in cardiovascular diseases among business leaders in China [22]
知名餐饮品牌创始人去世,年仅40岁,CEO回应:事情发生得很突然,他一直承受很大压力
Sou Hu Cai Jing· 2025-09-19 10:27
Core Points - Zhao Han, the founder of the well-known Yunnan cuisine brand "Yunhaiyao," passed away on September 18, 2025, at the age of 40 due to a sudden heart attack [10][11]. - His funeral service is scheduled for September 20, 2025, at 11 AM at the Kunming City Funeral Home [5][9]. - Zhao Han co-founded Yunhaiyao in 2009, aiming to promote Yunnan cuisine and culture across China, and the brand has since become a leading chain in the Yunnan cuisine sector [10][11]. Company Overview - Yunhaiyao is a Chinese restaurant chain under Yunnan Yunhaiyao Catering Management Co., Ltd., focusing on fresh Yunnan ingredients and diverse culinary culture, offering healthy, fashionable, and reasonably priced dishes [10]. - The company was established in 2009 by Zhao Han and his partners, who pooled their savings to open their first restaurant in Beijing [10][11]. - The brand expanded its market presence significantly, opening its first restaurant in Kunming in 2017 and entering the overseas market with a branch in Singapore in 2019 [11]. Leadership Changes - In February 2025, Zhao Han stepped down from his position as chairman and other roles within the company, with Zhu Haiqin taking over as chairman and CEO [11].
突发心梗!云海肴“85后”创始人赵晗去世,现任CEO:他一直承受压力很大
Sou Hu Cai Jing· 2025-09-19 08:32
Core Viewpoint - The sudden passing of Zhao Han, co-founder and chairman of the well-known restaurant chain Yunhaiyao, due to a heart attack, raises concerns about the future leadership and direction of the company [1][2]. Company Overview - Yunhaiyao is a Chinese restaurant chain that focuses on Yunnan cuisine, emphasizing fresh ingredients and diverse culinary culture, with characteristics of health, fashion, taste, and moderate pricing [4]. - The company was co-founded by Zhao Han and three other individuals in October 2009, with the first store opened in Beijing [4]. - The brand expanded its market presence by relocating its registration to Kunming in 2014 and opening its first restaurant in Yunnan in November 2017, followed by international expansion with a store in Singapore in 2019 [4]. Leadership Transition - Following Zhao Han's death, Zhu Haiqin, who became the chairman and CEO in February 2025, will now lead the company and is committed to fulfilling Zhao Han's vision for Yunhaiyao [1][7]. Industry Context - The restaurant industry, particularly in China, has faced significant challenges during the pandemic, impacting operations and financial performance [1]. - The increasing prevalence of cardiovascular diseases, including acute myocardial infarction, highlights health concerns that may affect industry stakeholders, including restaurant operators and employees [8].
云海肴创始人赵晗去世,年仅40岁,公司刚刚发文回应:事情发生得很突然;他在中国人民大学读研期间创办了该品牌
Mei Ri Jing Ji Xin Wen· 2025-09-19 06:34
Core Viewpoint - The sudden passing of Zhao Han, co-founder of the well-known Yunnan cuisine brand "Yunhaiyao," has raised concerns about the future leadership and direction of the company, which he helped establish and grow into a national brand [1][4]. Company Overview - Yunhaiyao is a Chinese restaurant chain under Yunnan Yunhaiyao Restaurant Management Co., Ltd., focusing on fresh Yunnan ingredients and diverse culinary culture, offering healthy, fashionable, delicious, and reasonably priced dishes [6]. - The brand was co-founded in 2009 by Zhao Han, his cousin Lü Zhitang, and friend Zhu Haiqin, with the aim of promoting Yunnan cuisine beyond the province [4][6]. Leadership Changes - In February 2025, Zhao Han stepped down from his position as chairman and other roles within the board, with Zhu Haiqin taking over as chairman and CEO, responsible for company decisions and management [6]. - Zhao Han's contributions included the establishment of the first Yunhaiyao restaurant in Beijing, which was funded by pooling personal savings from family and friends [6]. Achievements and Recognition - Under Zhao Han's leadership, Yunhaiyao received several accolades, including being named a leading enterprise in Yunnan cuisine and winning various awards for brand influence and consumer popularity [8]. - The company expanded its market presence, including opening a restaurant in Singapore in 2019, marking its foray into international markets [6]. Recent Challenges - In July 2025, Yunhaiyao faced legal issues when it was fined 7,000 Singapore dollars (approximately 39,000 RMB) due to a food poisoning incident involving employees of ByteDance in Singapore [6].
进阶的云贵菜,正成为夏日餐饮新爆点
3 6 Ke· 2025-08-28 12:28
Core Insights - The cloud and Guizhou cuisine has gained significant popularity, with the number of related restaurants exceeding 42,000 by mid-2025, and a continuous rise in chain rate driving growth [1][3] - The market size for Chinese cuisine in the cloud and Guizhou category is projected to grow from 31.8 billion yuan in 2023 to 36 billion yuan in 2025, with year-on-year growth rates of 6.9% and 5.9% for 2024 and 2025, respectively, both surpassing the overall growth rate of Chinese cuisine [1] Restaurant Growth and Trends - The cloud and Guizhou cuisine sector is experiencing a surge in new brands, particularly in the hot pot category, with brands like 滇翁 and 芸山季 showing strong growth [3][6] - The presence of cloud and Guizhou cuisine on platforms like Douyin (TikTok) has significantly boosted visibility, with topics related to Yunnan and Guizhou cuisine surpassing 10 billion views [3][4] Consumer Engagement and Marketing - Douyin's short video and live streaming features have become crucial for restaurant marketing, with over 220,000 live sessions held in a year, leading to double-digit growth in daily order volumes [5][10] - The trend of "酸汤" (sour soup) has emerged as a key differentiator, with various dishes gaining immense popularity on Douyin, such as "酸汤鱼" with 4.48 billion views [7][10] Dining Experience and Social Media Influence - The concept of "漂亮饭" (beautiful food) is gaining traction, with over 1.73 billion views on Douyin, as consumers seek aesthetically pleasing dining experiences [11] - Cloud and Guizhou Bistro restaurants are blending ethnic elements with a relaxed atmosphere, enhancing the overall dining experience and social media appeal [12][13] Regional Market Dynamics - The cloud and Guizhou cuisine is expanding nationally, with a K-shaped development trend where first-tier cities focus on refinement while third and fourth-tier cities emphasize affordability and local flavors [16][18] - The marketing strategies differ by region, with first-tier cities requiring a more sophisticated approach to attract business clientele, while third and fourth-tier cities leverage local community engagement [18][19] Future Outlook - The integration of Douyin's platform with cloud and Guizhou cuisine is expected to continue driving growth, as restaurants adapt to online marketing trends and consumer preferences [21]
小菜园20250624
2025-06-24 15:30
Summary of the Conference Call for "小菜园" (Little Garden) Company Overview - **Industry**: Chinese Casual Dining - **Company Name**: 小菜园 (Little Garden) - **Positioning**: Focused on home-style dishes with an average customer spend of 50-60 RMB, lower than other listed dining brands. [2][3] Key Financials - **2024 Revenue**: 5.21 billion RMB - **Net Profit**: 580 million RMB - **Number of Stores**: 667 - **Average Revenue per Store**: 7.73 million RMB - **Gross Margin**: Approximately 69% - **Operating Profit Margin**: About 19% - **Net Profit Margin**: 18%-20% per new store [2][4][16] Expansion Strategy - **Store Growth**: Rapid expansion with over 120 new stores added annually since 2022, aiming for a total of 1,000 stores by 2026 and over 2,000 by 2030. [5][20] - **Investment per New Store**: Approximately 1.3 million RMB, with a payback period of about one year. [8][9] - **Market Expansion**: Currently focused on Jiangsu, Zhejiang, Shanghai, and Anhui, with plans to expand into North and South China. [3][5] Market Challenges and Responses - **Same-store Sales Decline**: Experienced a decline of 10%-12% in same-store sales in 2024, similar to other brands in the industry. [7][19] - **Cost Structure Optimization**: Reduced rental and labor costs to maintain competitiveness and customer loyalty. [7][18] - **Employee Compensation**: Improved employee compensation structure to enhance retention and performance. [11] Unique Selling Proposition - **Home-style Flavor and Value**: Emphasizes high cost-performance ratio and a diverse menu with 45-50 dishes, catering to various tastes. [3][6] - **Standardization Efforts**: Utilizes a self-built supply chain and central kitchen to address the challenges of standardizing Chinese cuisine. [4][12][13] Employee Incentives - **Incentive Mechanisms**: Includes growth, salary, and equity incentives, with 85% of total shares allocated to employee stock ownership plans. [11][21] Future Outlook - **Revenue Growth Projections**: Expected revenue growth of 15%-20% in 2025, with a profit target of 700 million RMB. [18][22] - **Valuation Potential**: Currently valued at 15 times earnings, with potential for increase to 20 times if market conditions improve. [22] Industry Context - **Overall Market Trends**: The restaurant industry is facing increased supply but declining costs, which may benefit companies that maintain market share and continue to expand. [23] Conclusion - **Investment Opportunity**: Little Garden presents a compelling investment opportunity due to its strong growth trajectory, effective cost management, and unique market positioning within the casual dining sector. [22]
生成式BI如何让西贝XIBEI报表“活”起来?
虎嗅APP· 2025-03-20 10:45
Core Viewpoint - The article discusses the challenges and opportunities faced by the restaurant industry in the digital age, particularly focusing on the application of generative BI (Business Intelligence) to enhance decision-making and operational efficiency [2][3]. Group 1: Digital Transformation in the Restaurant Industry - The restaurant industry is experiencing a dual challenge of "data flood" and "decision thirst," which generative BI and AI technologies aim to address [3]. - XIBEI has been on a digital journey since 2010, establishing a comprehensive digital network that connects the supply chain to service endpoints [3]. - The goal is to transform data visualization into intelligent decision-making through the application of generative BI [3][4]. Group 2: Generative BI Implementation Challenges - XIBEI's core objective in generative BI is to deliver the right data at the right time, in the right way, to the right people, which presents significant challenges in practical implementation [4][5]. - The main difficulty lies in balancing information density; too much information can overwhelm users, while too little can hinder decision-making [5]. - Data governance is identified as a prerequisite for BI implementation, with a focus on ensuring data quality and standardization across various business processes [9]. Group 3: User-Centric Data Strategies - XIBEI has developed a three-tier user profile system to tailor data push strategies for different roles within the organization, such as store managers and chefs [7]. - The company is exploring the potential of large models for data correlation analysis and intelligent algorithm optimization [8]. Group 4: Practical Applications and Future Plans - Current applications of generative BI at XIBEI include intelligent customer service and activity effectiveness prediction [10]. - The company faces challenges in standardizing operational procedures, such as inventory management, to ensure compliance and effective use of tools [11][12]. - Future plans involve creating two intelligent systems: a marketing activity library for ROI prediction and an operational AI system for real-time strategy recommendations [16]. Group 5: Industry Insights and Recommendations - XIBEI advises against blindly pursuing new technologies without first ensuring data accuracy and measuring the return on investment [17]. - The article emphasizes the importance of establishing a closed-loop system of "data → insight → action" to help restaurant businesses navigate market uncertainties [17].