一轮接一轮的降温，羽绒服"热"起来了。 而今年对羽绒服的热议中，离不开一个"贵"字。许多人明显感受到，多个知名品牌的羽绒服价格已普遍进入"2000元时代"。 与价格相关的话题也频登热搜，浏览量均超千万。 谁在涨价？消费者是否埋单？越来越贵的羽绒服究竟值不值这个价？今年的羽绒服又有哪些新趋势？ 近期，有意思报告对"2025羽绒服趋势"展开问卷调查，共收到1173份有效样本。其中，85后—95后是受访主要群体，占比约七成；一线及新一线城市受访 者占比过半；六成受访者年收入在10万元以上。这份来自消费主力人群的样本，或许能为上述问题提供一些真实的注脚。 2000元成羽绒服消费新门槛 调查显示，今年消费者购买羽绒服的热情高涨。近四成受访者购买了羽绒服，较去年同期的两成增长近乎翻倍。 为什么变化这么大？去年是买与不买都看价格，今年变了——为"喜欢"买单成主流，想要而非需要。 映射到数据，在"买羽绒服的原因"中，近半数消费者将"有喜欢的风格/款式"列为购买首要原因，其占比超"刚需"和"促销优惠"，而后者在去年曾是影响决 策的首要因素。此外，今年新增选项"想买件品质各方面更好的"也获得了超三成人的选择。 这标志着羽绒服正从 ...

Group 1: Consumer Trends - The film "Wang Wang Mountain Little Monster" has received positive reviews, reflecting new changes in consumer demand such as quality consumption, emotional consumption, personalized consumption, and enjoyment-oriented consumption [1][3] - The spokesperson for the National Bureau of Statistics noted that retail sales of upgraded goods have grown rapidly, indicating an improvement in the quality of consumer spending and a growing demand for cultural and spiritual services [1][3] Group 2: Quality Consumption - The success of Pang Donglai supermarket is attributed to its focus on high quality, excellent service, and cost-effectiveness, appealing particularly to young consumers [1][2] - Pang Donglai's sales reached 11.707 billion yuan in the first half of the year, with supermarket sales contributing 6.350 billion yuan, while tea products alone generated 509 million yuan [2] Group 3: Automotive Industry - Xiaomi's automotive factory is fully automated, producing a new car every 76 seconds, with the latest model, the Xiaomi YU7, showcasing impressive specifications such as a peak power of 235 kW and a range of 835 km [4][5] - The Xiaomi YU7 has gained popularity among younger consumers, with 200,000 units reserved within three minutes of its launch, and an average user age of 33 years [6][7] Group 4: Emotional and Green Consumption - Emotional consumption is on the rise, with consumers increasingly valuing products that enhance their mood, as seen in the design and features of Xiaomi cars [7] - The market penetration rate for new energy vehicles reached 45% in the first seven months of 2025, indicating a shift towards green consumption [7] Group 5: Enjoyment-Oriented Consumption - There is a growing demand for deep travel experiences, with a significant increase in the popularity of self-guided tours and small group travel [8][9] - The travel sector has seen double-digit growth in retail sales for services related to tourism, transportation, and leisure activities in the first seven months of the year [8][9] Group 6: Service Quality and Consumer Expectations - Consumers are increasingly prioritizing high-quality service experiences, with a focus on safety and reliability in travel decisions [9][10] - The Ministry of Commerce has acknowledged the expanding demand for high-quality services in cultural, entertainment, and tourism sectors, while also noting the need for improved service quality supply [10]