21世纪经济报道记者贺泓源、实习生徐鸿儒 星巴克中国似乎正在控制人力成本。 该品牌招聘官方账号"加入星巴克"显示，1月14日，其共发布涉及269个地区的岗位招聘（地区有重 叠），其中招聘学生兼职的地区占比61.7%，社会兼职地区占比17.8%，全职地区占比20.4%。 从该账号去年全年发布的月度全国岗位招聘统计，全职岗位共发布涉及343座城市（仅统计城市出现次 数，有重叠），其中北上广深四座一线城市里，只有深圳出现4次，上海出现2次；其余全职岗位需求主 要集中在三线及以下城市。 另据智通财经报道，自去年至今，已有多位来自上海、北京、云南及河南的星巴克店员透露，不少星巴 克门店不再招聘全职店员，而是更倾向于招聘兼职岗位。店员还提到，无论是全职还是兼职员工，都要 承担饮品制作工作。 此外，在2025年初，星巴克就已启动"启航项目"，将部分门店组建为多店社区，即一位星巴克店长管理 两家门店。 需要注意的是，前述状况在餐饮业正变得越来越常见。 譬如，奈雪的茶早就实现大量兼职人员上岗。有奈雪店长向21世纪经济报道记者透露，他任职的门店， 甚至以兼职人员为主。 背后有着降低成本的考虑。 财报显示，在2025年上半年，奈雪 ...

Group 1 - Starbucks China is focusing on controlling labor costs by increasing the recruitment of part-time employees, with 61.7% of job postings for student part-time positions and 17.8% for social part-time positions [1] - The majority of full-time job postings are concentrated in lower-tier cities, with only Shenzhen and Shanghai having limited full-time positions [1] - The trend of hiring part-time workers is becoming common in the restaurant industry, as seen with Nayuki Tea, which has also shifted to a workforce primarily composed of part-time employees [2] Group 2 - The management structure at Starbucks is changing, with plans to have one store manager oversee multiple locations, a strategy aimed at reducing costs [2] - The shift from full-time baristas to gig workers raises concerns about maintaining service quality, which is a core competitive advantage for Starbucks [2][3]