新浪科技讯 2月12日晚间消息，小红书薯管家发布公告，呼吁站内用户对AI生成合成内容进行主动标 识。 小红书公告称，"近期，平台收到多例利用AI生成合成技术仿冒公众人物形象、制作虚假视频的用户举 报。此类未经本人授权制造的内容，即侵害了公众人物的合法权益，也因部分内容未主动做AI生成/合 成标识，有损社区用户的信任。" 为此，小红书呼吁用户在发布由AI生成合成的图文或视频内容时，主动添加AI生成合成标识，便于用 户甄别。标明AI创作手段不仅不会减损作品价值，反而能让交流更透明。 小红书表示，"依据《人工智能生成合成内容标识办法》要求，平台将持续加强AI生成合成内容的识别 检测能力，如创作者在发布环节未主动对AI生成合成内容做标记，平台将基于检测结果对未声明内容 添加标识。此类未主动标识的AI生成合成内容，平台将限制分发。" 对于借由AI生产虚假仿冒信息、魔改经典、宣扬不良价值观的内容，发布教唆去除AI标识的教程，平 台将予以严厉打击。 小红书还表示，"接下来，平台将继续完善AI标识和AI造假内容的识别工作。我们也欢迎小红薯们积极 参与平台共治，如发现AI生成不良内容，请第一时间通过举报按钮向平台反馈。" 小红 ...

Core Viewpoint - The rapid advancement of generative artificial intelligence (AIGC) has made it increasingly difficult for internet users to distinguish between true and false content, leading to a proliferation of AI-generated misinformation [1][3]. Regulation and Responsibility - The National Internet Information Office and three other departments have introduced the "Artificial Intelligence Generated Synthetic Content Identification Measures," effective from September 1, requiring explicit and implicit labeling for all AI-generated content [3][10]. - The new regulation places the primary responsibility for AI-generated content on the content creators, marking a significant shift from previous content management systems established by platforms like WeChat and Douyin [3][14]. AI Misuse and Challenges - AI has become a major tool for misinformation, with examples of scams and fraudulent activities utilizing AI-generated content [5][6]. - The emergence of user-friendly AI technologies has made it easier for malicious actors to create deceptive content, as seen with the rise of deepfake technology [6][7]. Safety Measures and Limitations - Major tech companies are developing "AI Guardrails" to prevent harmful content generation, but these measures face inherent limitations due to the need for AI models to maintain a degree of autonomy [9][10]. - The balance between safety and functionality is challenging, as overly strict safety measures could render AI models ineffective [10]. Watermarking and Content Authenticity - Companies like Microsoft, Adobe, and OpenAI have formed the C2PA alliance to implement watermarking techniques to distinguish AI-generated content from human-created works, but these watermarks can be easily removed [12]. - Current operational strategies by internet platforms to require creators to disclose AI-generated content have not been effective, as many creators fear that such disclosures will limit their content's reach [12][14].

Core Points - The "Regulations on the Identification of AI-Generated Synthetic Content" officially took effect on September 1, requiring explicit and implicit labeling of AI-generated content [1][4] - There are still unmarked synthetic videos despite the new regulations, indicating ongoing issues with compliance and enforcement [1][5] Group 1: Regulations Overview - The regulations were established by multiple government bodies, including the National Internet Information Office and the Ministry of Industry and Information Technology, consisting of 14 articles [4] - AI-generated synthetic content includes text, images, audio, video, and virtual scenes created using AI technology [4] - Explicit labeling must be clearly perceivable by users, while implicit labeling involves technical measures that are less noticeable [4] Group 2: Industry Concerns - Investigations revealed that individuals are exploiting AI to create deep fakes for misleading advertising, leading to a gray market for account trading and content monetization [4][5] - High engagement rates were noted for unmarked synthetic videos, with some accounts generating significant traffic and selling various products without proper disclosure [5] - Experts emphasize the need for platforms to take responsibility for content verification and to prevent the spread of misinformation that could harm public interests [5]