Core Viewpoint - The article emphasizes the necessity of integrating marketing into the operational chain of businesses, highlighting "effectiveness of grass planting" as a strategic choice for companies to enhance their commercial value and operational efficiency [4][5]. Group 1: Effectiveness of Grass Planting - Over the past four years, the narrative around Xiaohongshu's commercialization has evolved, with "product grass planting" emerging as a key marketing strategy, indicating that "everything can be grass planted" [9][10]. - Xiaohongshu aims to measure the effectiveness of grass planting through data feedback and tools, establishing a clear connection between grass planting and business operations [10][12]. - The concept of "effectiveness of grass planting" signifies that marketing is no longer an isolated action but is closely tied to the entire business operation chain, focusing on user needs and product development [10][14]. Group 2: Understanding Specific Users - Xiaohongshu's unique asset lies in its community of real and specific users, which enhances user-generated content (UGC) and fosters connections between people and products [16][17]. - The platform has identified over 2,500 interest tags, indicating a deep understanding of user needs, which has shifted from traditional "scenes" to "situations," encompassing emotional and relational aspects [18][19]. - The article highlights the importance of capturing emotional value in marketing, as brands face challenges in addressing the emotional needs of consumers [19][20]. Group 3: Strategic Implications for Businesses - The effectiveness of grass planting is reshaping marketing strategies, encouraging businesses to nurture target audiences before product launches, leading to natural conversion during product introduction [23][24]. - Companies are redefining their understanding of costs and assets, recognizing that effective content can create reusable and cyclical assets that contribute to long-term growth [24][25]. - The influence of grass planting extends to organizational structures, with some companies establishing dedicated teams to enhance user lifetime value, indicating a shift towards a grass planting-oriented organization [26][27].

Core Viewpoint - The article emphasizes the need to shift the perception of AI from a mere tool to a collaborative partner in thought, advocating for a "thinking community" between humans and AI [5][11][81]. Group 1: AI Evolution - AI has evolved beyond being a simple answer-generating machine to a partner that can explore thought processes with users [4][22]. - The emergence of models with "Chain of Thought" capabilities signifies a new phase in AI evolution, allowing for deeper reasoning and exploration of possibilities [20][21]. Group 2: Human-AI Interaction - The relationship with AI should transition from passive learning to active collaboration, where human intuition ("人感") and AI's reasoning capabilities work together [5][30]. - The concept of "撩" (to tease or stimulate) is introduced as a method to engage AI in a way that encourages it to reveal its thought processes, enhancing the collaborative experience [48][39]. Group 3: Practical Application - A five-step method for effectively engaging with AI is proposed, which includes defining true problems, co-constructing thought frameworks, challenging assumptions, simulating scenarios, and innovating beyond conventional boundaries [51][63]. - The approach encourages users to leverage their unique human experiences and insights to guide AI in generating more meaningful and relevant outputs [45][38]. Group 4: Philosophical Perspective - The article presents a philosophical view that in the age of AI, individuals can explore multiple dimensions of existence and creativity, facilitated by AI as a partner [80][81]. - It highlights the importance of human emotions and experiences, which AI cannot replicate, as essential elements in this collaborative relationship [85][86].

Core Viewpoint - The article emphasizes the need to redefine the relationship between humans and AI, shifting from merely using AI tools to coexisting and collaborating with AI in a meaningful way [2][6][12]. Group 1: AI Evolution - AI has evolved from a simple search engine and content generation tool to a sophisticated entity capable of mimicking human thought processes [2][3]. - This evolution signifies the arrival of a new era where the interaction with AI requires a fundamental change in mindset [3]. Group 2: Educational Approach - The course led by Wei Yao (欧爷) focuses on a humanistic perspective of AI, highlighting the importance of collaboration over mere usage [4][7]. - It aims to help individuals transition from a mindset of anxiety about AI tools to one of partnership and co-creation with AI [9][10]. Group 3: Learning Outcomes - Participants will learn to establish a long-term collaborative relationship with AI, moving away from a tool-centric approach [10]. - The course introduces a unique framework called "Human Sensitivity Five Steps" to facilitate meaningful dialogue with AI, fostering genuine insights [10]. - It encourages individuals to recognize and cultivate their unique human capabilities that AI cannot replicate, positioning them as "cognitive mutants" in the AI era [10][12].