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食品饮料行业渠道变革专题(二):从中美人货场变迁,看我国渠道变革机遇-财通证券
Sou Hu Cai Jing· 2025-10-22 13:13
Group 1 - The core viewpoint of the article is that the food and beverage industry in China is undergoing significant channel transformation, influenced by the differences in the development paths of retail channels in China and the United States [1][19]. - The U.S. retail sector has experienced a complete evolution through stages of incubation, rapid expansion, differentiation, and internet impact, leading to a strong brand positioning and private label barrier, with private label sales accounting for 18% in 2020 [1][19]. - In contrast, China's retail sector has a shorter development history, skipping the differentiation phase and directly entering the internet impact phase, currently facing homogenization and online diversion pressures, with private label sales only at 4.3% in 2020 [1][19]. Group 2 - The Chinese retail channel has entered a phase of stock competition, with traditional hypermarkets seeing a decline in traffic, while new formats like membership stores, hard discount stores, regional boutique supermarkets, and instant retail are emerging [2][3]. - Sam's Club has distinguished itself with a strategy focused on "operation as king, customer first, and extreme efficiency," targeting the middle-class demographic with a narrow SKU strategy and a private label share exceeding 30% [2][3]. - Aldi, with its hard discount model, has a private label share of over 90%, leveraging localized supply chains and ready-to-eat meal offerings to create differentiation [2][3]. Group 3 - The core logic of channel transformation is shifting from "product-centric" to "customer-centric," with competition focusing on brand recognition and user relationship building [3][11]. - Channels that can develop private labels, select products accurately, and maintain efficient supply chains will gain a competitive edge [3][11]. - This transformation presents structural opportunities for upstream suppliers, particularly in customized categories like baked goods and ready-to-eat meals, benefiting companies with strong R&D capabilities [3][11]. Group 4 - The report indicates that the food and beverage channel in China is experiencing deep changes in efficiency improvement and brand recognition construction, with innovative companies likely to benefit from industry transformation [3][11]. - The report highlights the importance of customized product development and service capabilities for upstream suppliers, particularly in categories like ready-to-eat meals, which are central to this channel transformation [11][12]. - Companies with strong R&D capabilities are expected to respond accurately to channel demands, with brands like New Dairy, West Wheat, and Youyou Foods likely to accelerate growth through channel traffic [3][11].