人民币图样使用规范
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人民币不容蹭流量
Xin Lang Cai Jing· 2026-01-07 16:09
Core Viewpoint - The recent controversy surrounding a bottled water product using a design similar to the 20 yuan banknote highlights the misuse of RMB imagery in marketing, emphasizing the legal boundaries that protect the integrity of the currency [1][2]. Group 1: Legal and Regulatory Aspects - The use of RMB imagery in commercial products is illegal and undermines the authority and seriousness of the currency, which is a symbol of national economic sovereignty [2]. - The 2019 "Regulations on the Use of RMB Images" explicitly prohibits the use of RMB designs on various products, requiring businesses to apply for legal usage [2]. - There have been numerous penalties issued since 2025 for violations of these regulations, indicating that legal compliance is paramount in marketing strategies [2]. Group 2: Industry and Business Conduct - Businesses are urged to abandon risky marketing tactics that skirt legal boundaries and to operate within ethical and legal frameworks [4]. - Companies should focus on legitimate marketing strategies that respect the authority of the RMB, rather than exploiting its recognition for short-term gains [4]. Group 3: Public Awareness and Responsibility - The public is encouraged to be vigilant and report any violations related to the misuse of RMB imagery, playing a crucial role in safeguarding the currency's integrity [5]. - Protecting the proper use of RMB imagery is essential for maintaining national financial security, and the public's involvement is vital in this effort [5].
【西街观察】人民币图样不容“蹭流量”
Bei Jing Shang Bao· 2026-01-07 14:18
Core Viewpoint - The recent controversy surrounding a bottled water brand using a label resembling the 20 RMB note highlights the misuse of RMB imagery in marketing, emphasizing the legal boundaries that protect the integrity of the currency [1][2]. Group 1: Legal and Regulatory Aspects - The use of RMB imagery in marketing is illegal and undermines the authority and seriousness of the currency, which is a symbol of national economic sovereignty [2]. - The 2019 "Regulations on the Use of RMB Images" explicitly prohibits the use of RMB imagery on various products, requiring businesses to apply for legal usage [2]. - There have been numerous penalties issued since 2025 for violations of these regulations, indicating that legal compliance is paramount in marketing strategies [2]. Group 2: Industry and Business Conduct - Businesses should avoid risky marketing tactics that exploit legal gray areas and adhere to ethical standards within a compliance framework [4]. - Companies are encouraged to engage in lawful marketing practices that respect the authority of the RMB, rather than seeking attention through controversial means [4]. Group 3: Public Awareness and Responsibility - The public is urged to remain vigilant against illegal products and report violations, playing a crucial role in safeguarding the authority of the RMB [5]. - Protecting the integrity of RMB imagery is essential for maintaining national financial security, and public participation is vital in this effort [5].
“人民币”做矿泉水包装?官方通报
Sou Hu Cai Jing· 2026-01-06 23:30
Group 1 - The issue arose when a social media user pointed out that the packaging label of a mineral water product from Guangxi bore a striking resemblance to the back of the 20 yuan RMB note, raising concerns about potential violations of currency image usage regulations [1][6] - The Guangxi Jinxiu Yao Autonomous County Market Supervision Administration received complaints on January 6 and initiated an investigation, collecting samples of the product labels for professional assessment [3] - The involved company, Guangxi Xiuyao Shengshui Mineral Water Co., Ltd., has voluntarily suspended the production and sale of the product in question and is cooperating with regulatory authorities [3][4] Group 2 - The label in question features a modified image of the Guilin landscape, similar to that on the 20 yuan note, with adjustments made to the mountain positions and a reduction in wave patterns [6] - The company was established in 2012 and is primarily engaged in the manufacturing of alcoholic beverages, drinks, and refined tea [6] - According to the "Regulations on the Use of RMB Images," it is prohibited to use RMB images on everyday items without prior approval from the local branch of the People's Bank of China [9]