Core Insights - The consumption market showed strong performance during the New Year holiday, with JD's Seven Fresh supermarket achieving significant results as it enters 2026 [1] Group 1: Store Performance - The first Seven Fresh store in Shijiazhuang attracted over 100,000 customers in three days due to a free tasting event, with total online and offline orders doubling year-on-year and online orders increasing by 180% [3] - The store's daily average foot traffic exceeded 30,000 during the holiday, with many products becoming "out of stock" due to high demand driven by the tasting activities [3][5] Group 2: National Expansion - Seven Fresh plans to open two new stores in Beijing and Shanghai before the Spring Festival, marking a significant step in its national expansion strategy after integrating warehouse and store operations [3][6] - The successful operation of the Shijiazhuang store serves as a replicable model for future store expansions, focusing on a dual strategy of "fresh large stores + NB discount stores" [8] Group 3: Strategic Developments - Since 2021, Seven Fresh has focused on a core strategy of "efficiency, quality, and service," enhancing supply chain capabilities and achieving a picking efficiency of under 5 minutes [5] - The integration with JD's grocery business has led to a "front warehouse + store" model, reducing delivery times to within 30 minutes and improving instant retail service capabilities [5] Group 4: Sales Growth - All product categories saw significant sales growth, with online vegetable sales increasing by 190%, and meat and poultry products rising by 150% [5] - The bakery category also performed well, with online sales growing over 200%, showcasing the strength of the supply chain and cross-category growth potential [5]

元旦假期，消费市场暖意融融，京东旗下七鲜超市以亮眼表现迎来2026年"开门红"。 作为京东于2017年推出的核心零售品牌，七鲜自2018年1月在北京开出首家门店起，便承担起京东打通"线上+线下"生鲜零售闭环的战略使命，早期以"超市 +餐饮+O2O+黑科技"为定位探索全渠道模式。 此次位于石家庄裕华万达广场的七鲜首店凭借全场免费试吃活动引爆客流，三天累计接待顾客超10万人次；全国线上下总订单量同比翻倍，线上订单增幅更 达180%。 与此同时，七鲜宣布春节前将在北京、上海新增两家门店，持续加速全国化布局，这也是其2024年完成仓店融合后，从京津冀、大湾区核心区域向华东等重 点市场拓展的重要举措。 石家庄七鲜首店成为本次元旦假期的"现象级"消费地标。自1月1日起，门店推出的全品类免费试吃活动诚意十足，设置超40个试吃点位，覆盖烘焙、水果、 熟食、酒饮等热门品类，让消费者实现"一站式畅享体验"。 火爆的试吃场景迅速席卷社交平台，市民纷纷分享体验："带娃从烘焙区吃到熟食区，免费吃到饱！""石家庄幸福指数飙升！"社交热度持续转化为消费动 力，门店假期日均客流量超3万人次，累计客流突破10万大关。试吃活动有效带动商品销量攀 ...