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南京奥体中心:是赛事主场,更是“全民客厅”
Nan Jing Ri Bao· 2025-07-02 02:10
Core Viewpoint - The Nanjing Olympic Sports Center has evolved from a traditional sports venue into a multifunctional community hub, referred to as the "people's living room," enhancing the city's cultural and economic vitality through sports and events [10][21][34]. Group 1: Development of Nanjing Olympic Sports Center - The Nanjing Olympic Sports Center was established in response to the 2002 National Games, symbolizing the city's modernization and urban development [5][7]. - The center has become a significant urban landmark, integrating sports with cultural events, thus transforming the local community's engagement with contemporary life [8][12]. Group 2: Transition to a Multifunctional Venue - The center has shifted from being merely a "competition arena" to a "community living room," focusing on diverse functions such as fitness, cultural activities, and sports commercialization [13][21]. - In 2019, the center's sports training revenue surpassed fitness income, indicating a successful transition in its operational model [13]. Group 3: Impact of "Su Super League" - The "Su Super League" has emerged as a cultural phenomenon, attracting over 500,000 spectators and generating significant online engagement, with over 8 billion views on Douyin [3][24]. - The league has stimulated local tourism and commerce, with a 48% increase in external visitors and a 15% rise in intercity tourism spending during its matches [24][25]. Group 4: Future Directions and Innovations - The center aims to further integrate sports, culture, and tourism, creating a synergistic effect that enhances the city's economic growth [27][31]. - Innovations in event management and community engagement are essential for transforming event attendance into broader economic benefits for the city [30][32].