Group 1 - The core viewpoint of the articles emphasizes the importance of sincerity in building consumer trust, which is crucial for the sustainable development of consumer brands [1][6][4] - White Elephant Food Company has received widespread praise for its decision to adjust the names of its "Duo Half" and "More Than Half" product lines, showcasing its commitment to consumer concerns [1][6] - The adjustment in product naming is seen as a direct and honest communication with consumers, reflecting the company's integrity and dedication to consumer-centric principles [4][6] Group 2 - The articles highlight that sincerity acts as a bridge connecting brands and consumers, allowing brands to stand out in a competitive market [2][4] - Brands like White Elephant, which adopt a transparent approach, are viewed as role models in the industry, enhancing the overall ethical standards within the food sector [4][6] - The response from White Elephant is viewed as a high-scoring answer to the challenge of maintaining consumer trust, reinforcing the idea that practical sincerity is a significant competitive advantage [6][7]

Core Viewpoint - The company Bai Xiang Food Co., Ltd. has decided to rename its "Duo Ban" and "Duo Yi Ban" product lines in response to consumer feedback, reflecting its commitment to consumer-centric principles and brand evolution [1][3][4]. Company Actions - Bai Xiang announced the renaming of the "Duo Ban" series to "Mian Bing 120g" and the "Duo Yi Ban" series to "Mian Bing 110g," with plans to cease production of the original packaging within the month [1][4]. - The company's proactive response to consumer concerns has garnered positive media coverage and public support, showcasing its dedication to listening to consumer needs [3][4]. Industry Context - The competitive landscape in the fast-moving consumer goods sector is intense, with many companies facing challenges of "more effort, less return." Bai Xiang's strategy of engaging with consumer preferences has been a key factor in its brand evolution [5]. - The incident highlights a broader industry trend where companies, including competitors like Kang Shi Fu and Jin Mai Lang, have engaged in similar trademark registrations, indicating a common practice in a highly competitive market [4]. Consumer Engagement - Bai Xiang's recent product innovations, such as the spicy noodle dish that resonates with younger consumers, demonstrate its ability to tap into emotional and cultural trends, enhancing its brand appeal [5]. - The company's approach emphasizes long-term relationships with consumers, moving beyond transactional interactions to foster deeper connections based on shared values and experiences [5].