Group 1 - The core viewpoint of the articles emphasizes the importance of sincerity in building consumer trust, which is crucial for the sustainable development of consumer brands [1][6][4] - White Elephant Food Company has received widespread praise for its decision to adjust the names of its "Duo Half" and "More Than Half" product lines, showcasing its commitment to consumer concerns [1][6] - The adjustment in product naming is seen as a direct and honest communication with consumers, reflecting the company's integrity and dedication to consumer-centric principles [4][6] Group 2 - The articles highlight that sincerity acts as a bridge connecting brands and consumers, allowing brands to stand out in a competitive market [2][4] - Brands like White Elephant, which adopt a transparent approach, are viewed as role models in the industry, enhancing the overall ethical standards within the food sector [4][6] - The response from White Elephant is viewed as a high-scoring answer to the challenge of maintaining consumer trust, reinforcing the idea that practical sincerity is a significant competitive advantage [6][7]

Group 1 - The core issue revolves around the trademark controversy regarding "Duoban" and "Duoyiban" products, leading to the company's decision to rename these products and cease production of the original packaging within the month [1] - The company emphasized its commitment to consumer feedback and its principle of prioritizing consumer interests, resulting in the renaming of "Duoban" to "Mianbing 120g" and "Duoyiban" to "Mianbing 110g" [1] - The public response to the company's decision has been overwhelmingly positive, indicating strong consumer support for the brand's actions [1] Group 2 - The trademark issues are not isolated, as similar situations have been reported in the industry, with competitors like Kang Shifu and Jinmailang facing trademark registration challenges [4] - Recent product launches by the company, such as spicy noodle snacks and a cilantro-flavored noodle, have gained significant popularity, particularly among younger consumers, highlighting the brand's ability to tap into current trends [4] - The industry faces a common challenge of balancing consumer engagement with the need for careful brand management, as domestic products attract attention while also facing scrutiny from consumers [4]

Core Viewpoint - The company Bai Xiang Food Co., Ltd. has decided to rename its "Duo Ban" and "Duo Yi Ban" product lines in response to consumer feedback, reflecting its commitment to consumer-centric principles and brand evolution [1][3][4]. Company Actions - Bai Xiang announced the renaming of the "Duo Ban" series to "Mian Bing 120g" and the "Duo Yi Ban" series to "Mian Bing 110g," with plans to cease production of the original packaging within the month [1][4]. - The company's proactive response to consumer concerns has garnered positive media coverage and public support, showcasing its dedication to listening to consumer needs [3][4]. Industry Context - The competitive landscape in the fast-moving consumer goods sector is intense, with many companies facing challenges of "more effort, less return." Bai Xiang's strategy of engaging with consumer preferences has been a key factor in its brand evolution [5]. - The incident highlights a broader industry trend where companies, including competitors like Kang Shi Fu and Jin Mai Lang, have engaged in similar trademark registrations, indicating a common practice in a highly competitive market [4]. Consumer Engagement - Bai Xiang's recent product innovations, such as the spicy noodle dish that resonates with younger consumers, demonstrate its ability to tap into emotional and cultural trends, enhancing its brand appeal [5]. - The company's approach emphasizes long-term relationships with consumers, moving beyond transactional interactions to foster deeper connections based on shared values and experiences [5].

Core Viewpoint - The company Bai Xiang has officially responded to the trademark dispute regarding the "Duo Ban" brand, demonstrating a responsible attitude and willingness to listen to external concerns [1] Group 1 - Bai Xiang announced that the original "Duo Ban" series products will be renamed to "Mian Bing 120g" and the original "Duo Yi Ban" series will be renamed to "Mian Bing 110g" [1] - The company will cease production of the original packaging products within this month and will terminate the use of the "Duo Ban" and "Duo Yi Ban" product names going forward [1]