Group 1 - The core viewpoint of the articles emphasizes the importance of sincerity in building consumer trust, which is crucial for the sustainable development of consumer brands [1][6][4] - White Elephant Food Company has received widespread praise for its decision to adjust the names of its "Duo Half" and "More Than Half" product lines, showcasing its commitment to consumer concerns [1][6] - The adjustment in product naming is seen as a direct and honest communication with consumers, reflecting the company's integrity and dedication to consumer-centric principles [4][6] Group 2 - The articles highlight that sincerity acts as a bridge connecting brands and consumers, allowing brands to stand out in a competitive market [2][4] - Brands like White Elephant, which adopt a transparent approach, are viewed as role models in the industry, enhancing the overall ethical standards within the food sector [4][6] - The response from White Elephant is viewed as a high-scoring answer to the challenge of maintaining consumer trust, reinforcing the idea that practical sincerity is a significant competitive advantage [6][7]

6月6日，白象食品发布一封公开信，信中表示：将"多半"、"多一半"系列产品改名为标注重量的"面饼 120克"、"面饼110克"。此举本是对前几日产品名称争议的有效调整，而面对这封真诚恳切的"致歉 信"，评论区的反应却让人啼笑皆非。 这一戏剧性的画面让人不禁回想起315时期蜜雪冰城因过夜柠檬片而登上热搜的那一幕，这何尝不是另 一种历史重演。 "这点小事儿不影响，你和雪王坐一桌"的评论高居热评首位。这看似轻巧的调侃，仿佛是在品牌不小心 摔了一跤时，主动递来一把椅子，并将其强行拉到"雪王"身侧就座。 对于蜜雪冰城、白象，为何消费者选择用调侃之语轻飘飘地揭过，而不是将其拉入黑名单。消费者真正 珍视的价值坐标究竟是什么？ 回顾两次事件的网友评论，不难发现相似之处："四块钱的柠檬水它给我用的真柠檬""真增量不就好 了，名字叫什么不影响"。这一现象背后是，相较于食品过夜，真柠檬让消费者看到了真材实料；相较 于名称模糊，真增量让消费者看到了货真价实。 近年来，我们常常谈到一个词，叫"真诚"。"真诚"没有具体的形态，但却是品牌根植在消费者心中最好 的护城河。"这点小事儿不影响，你跟雪王去坐一桌"里也藏着消费者的期许：他们不要求 ...

Group 1 - The core issue revolves around the trademark controversy regarding "Duoban" and "Duoyiban" products, leading to the company's decision to rename these products and cease production of the original packaging within the month [1] - The company emphasized its commitment to consumer feedback and its principle of prioritizing consumer interests, resulting in the renaming of "Duoban" to "Mianbing 120g" and "Duoyiban" to "Mianbing 110g" [1] - The public response to the company's decision has been overwhelmingly positive, indicating strong consumer support for the brand's actions [1] Group 2 - The trademark issues are not isolated, as similar situations have been reported in the industry, with competitors like Kang Shifu and Jinmailang facing trademark registration challenges [4] - Recent product launches by the company, such as spicy noodle snacks and a cilantro-flavored noodle, have gained significant popularity, particularly among younger consumers, highlighting the brand's ability to tap into current trends [4] - The industry faces a common challenge of balancing consumer engagement with the need for careful brand management, as domestic products attract attention while also facing scrutiny from consumers [4]

Core Viewpoint - The company Bai Xiang Food Co., Ltd. has decided to rename its "Duo Ban" and "Duo Yi Ban" product lines in response to consumer feedback, reflecting its commitment to consumer-centric principles and brand evolution [1][3][4]. Company Actions - Bai Xiang announced the renaming of the "Duo Ban" series to "Mian Bing 120g" and the "Duo Yi Ban" series to "Mian Bing 110g," with plans to cease production of the original packaging within the month [1][4]. - The company's proactive response to consumer concerns has garnered positive media coverage and public support, showcasing its dedication to listening to consumer needs [3][4]. Industry Context - The competitive landscape in the fast-moving consumer goods sector is intense, with many companies facing challenges of "more effort, less return." Bai Xiang's strategy of engaging with consumer preferences has been a key factor in its brand evolution [5]. - The incident highlights a broader industry trend where companies, including competitors like Kang Shi Fu and Jin Mai Lang, have engaged in similar trademark registrations, indicating a common practice in a highly competitive market [4]. Consumer Engagement - Bai Xiang's recent product innovations, such as the spicy noodle dish that resonates with younger consumers, demonstrate its ability to tap into emotional and cultural trends, enhancing its brand appeal [5]. - The company's approach emphasizes long-term relationships with consumers, moving beyond transactional interactions to foster deeper connections based on shared values and experiences [5].

Core Viewpoint - The company Bai Xiang has officially responded to the trademark dispute regarding the "Duo Ban" brand, demonstrating a responsible attitude and willingness to listen to external concerns [1] Group 1 - Bai Xiang announced that the original "Duo Ban" series products will be renamed to "Mian Bing 120g" and the original "Duo Yi Ban" series will be renamed to "Mian Bing 110g" [1] - The company will cease production of the original packaging products within this month and will terminate the use of the "Duo Ban" and "Duo Yi Ban" product names going forward [1]