目前L系列与i8/MEGA处于订单驱动交付的状态，i6处于产能驱动交付的状态。 另外观察理想与其他品牌各车型销量，有三个普遍性规律： 2025年12月1日理想官方说i6和i8累计订单突破10万辆，预计明年初，i6的月产能将稳步提升至两万 辆。 2025年11月14日晚点说i6快速锁单8万辆订单。详见《 平替时代：一家车企、一个行业如何被自己的 成功困住 》 截至2025年11月30日，i6累计交付约12977，i8累计交付约20396。 由于置换补贴提前结束，年底并没有出现通常会出现的订单更好的情况。春节前是自然淡月，26年2 月16日为除夕，法定假日将放到26年2月23日。 据观察，理想依然在非发布会期是不存在一个具体的人对价值传递进行总负责（发布会前后看起来对 单一车型是存在的），故合情推理对理想26年2月前的销量适合降低预期。 从第一性上分析，销量只取决于价值创造，价值传递，价值交付。这个模型虽然无法进行定量分析， 但是可以完备地把所有潜在影响因素纳入框架。 价值创造为不包含情绪价值的狭义产品力与情绪价值。 价值传递即为消费者认可的价值创造投影。 价值交付为狭义产品交付/售后/良品率/向往感认同感交付等 ...

Core Viewpoint - The article discusses the new sales reform initiated by the company in August 2025, focusing on a store-centric approach to effectively convey product value and create a positive order cycle [1] Group 1: Sales Philosophy - The core consensus for store managers includes three key points: genuine recognition of value transmission leads to positive order cycles, constant order chasing deteriorates order quality, and store managers should have intrinsic motivation to act independently while seeking support when needed [2] Group 2: Current Challenges - There are three main challenges hindering the realization of the above points: 1. Despite recognition at the Beijing level of the need to reduce order chasing, provincial and departmental leaders continue to do so, driven by a lack of understanding of its negative impact and a need for personal security [3] 2. Some store managers recognize the importance of value transmission but lack the conditions to operate efficiently, needing a sense of security, appropriate incentives, smoother team management, and better relationships with department heads [3] 3. The company is actively researching frontline sales issues, but the quality of this research needs improvement due to concerns among respondents about potential repercussions for candid feedback [7] Group 3: Management and Incentives - Effective management of sales teams is crucial, with store managers being the smallest management unit. A confident and proactive sales team can significantly enhance consumer perception compared to a disengaged one [4] - Current management structures limit store managers' authority, which is counterproductive to fostering a culture of value transmission [4] - The focus on short-term ROI and profit can paradoxically harm long-term profitability and ROI, as excessive concern for immediate results may stifle effective sales strategies [6]