Group 1 - The top three brands in the comprehensive heat index are JNBY, Ubras, and Youkeshu, with scores of 1.84, 1.77, and 1.76 respectively [1][2] - The ranking indicates a new entry for JNBY and significant movements for Ubras and Youkeshu, which have improved their positions [2] Group 2 - Emerging lingerie brands are redefining consumer logic through a "technology and scenario dual spiral" approach, addressing both functional and emotional needs [3] - Ubras is promoting its ultra-thin "air feel seamless series" using patented technology to adapt to spring outfits, while JNBY has upgraded its fourth-generation "cool skin sunscreen clothing" [3] - Youkeshu integrates ESG strategies into its products, targeting environmentally conscious consumers [3] - The lingerie industry is evolving from basic comfort to a dual-track competition focusing on "technological accessibility and value-based branding" [3] Group 3 - Traditional apparel brands are leveraging nostalgia and functionality to reshape consumer value, with brands like Metersbonwe reviving classic IPs and Seven Wolves introducing graphene antibacterial shirts [4] - The integration of professional performance into everyday solutions is evident, as brands like JNBY launch products that blend outdoor aesthetics with practical features [4] - The new outdoor logic emphasizes lightweight travel freedom, transforming micro-travel from a functional need into an expression of lifestyle aesthetics [4] Group 4 - The report is part of the Shiyuan Consumption Index series, which includes various consumption index rankings aimed at objectively presenting trends in the consumer market [5] - The index continuously monitors 12 major industries, including digital products, apparel, food, and health care, providing insights for businesses to enhance their competitive edge [5]

Group 1 - The article discusses the relationship between pricing and promotions, suggesting that promotional design can be integrated into pricing strategies to maintain price stability [1][2] - It emphasizes the importance of understanding the value structure of consumer goods for effective pricing [3][4] - The article introduces Maslow's hierarchy of needs as a framework to analyze the value structure of consumer products [4][6] Group 2 - The article categorizes consumer needs into physiological and psychological needs, with physiological needs focusing on functional value and psychological needs encompassing emotional and value resonance [39][48] - It highlights that products fulfilling physiological needs often face intense price competition due to high price elasticity [6][44] - Brands focusing on psychological needs can achieve higher price premiums by enhancing emotional value or establishing value resonance with consumers [21][59] Group 3 - Emotional value is identified as a key driver for consumer engagement, with brands needing to create strong emotional stimuli to break into broader markets [50][55] - Value resonance is described as a more stable connection between brands and consumers, requiring time and consistent brand actions to establish [54][59] - The article discusses the challenges brands face in creating label value, which involves complex communication with consumers and their social circles [27][56] Group 4 - The article outlines the concept of price expectations, where consumers assess the value of products based on their perceived performance relative to price [63][64] - It notes that consumer willingness to pay can fluctuate based on context, affecting their perception of value for money [64]