Core Insights - The integration of digital transformation and the "Healthy China" strategy has elevated corporate health management from a traditional welfare option to a critical variable for organizational resilience and growth certainty [1] - JD Health is emerging as a core driver in the rapidly growing market, leveraging its unique advantages such as a vast customer base and comprehensive health service capabilities [1][3] - The establishment of the "2026 Billion Brand Alliance" aims to enhance collaboration and accelerate market penetration for partner brands in the corporate health sector [6] Market Dynamics - The corporate health consumption market is experiencing explosive growth driven by policy support, corporate demands, and heightened employee health awareness [1] - JD Health's enterprise business has seen significant performance, with over 800 partner brands and a notable number achieving sales in the millions [3] Strategic Development - JD Health has outlined three core development directions for 2026: solidifying product and supply chain foundations, scaling centralized procurement models, and strategically investing in corporate medical funds [1][6] - The company is transitioning from a "behind-the-scenes supplier" to a "direct service provider" in the medical fund sector, which has shown nearly 100% growth in 2025 [8][9] Service Innovation - JD Health is focusing on creating a comprehensive health service ecosystem that integrates various health management scenarios, including emergency response and chronic disease management [4][5] - The company is enhancing its digital capabilities through AI tools to provide precise service matching and improve the overall employee health management experience [4][6] Competitive Advantages - JD Health's competitive edge lies in its robust supply chain, strong service capabilities, and deep integration of digital tools, which collectively enhance its market position [3][4] - The company is committed to transforming employee health management into a core driver of organizational productivity and high-quality development [2][10]

四川康倍人工智能科技有限公司创始人唐蓉分享了与平台共同参与残疾人辅具服务项目的体会。她表示，数字化采购平台不仅提供了高效的销售渠道，更 通过送装一体、标准化售后与透明结算等能力，弥补了传统服务短板，助力公司将专业的辅具适配服务做实做透，切实惠及广大残疾人群体。 记者了解到，在数智化采购生态的赋能下，企业健康消费市场正实现供需两端的精准匹配与高效对接。一方面，数智采购平台打破了供需信息壁垒，让优 质的健康消费供应商能够直接触达企业需求端，尤其为中小健康企业提供了更广阔的市场机会；另一方面，企业通过数智化工具精准捕捉员工健康需求， 实现"千人千面"的个性化健康福利采购。 有业内人士表示，平台在满足企业全场景采购需求的同时，通过多元服务模式驱动企业采购数智化升级，陪伴中小企业实现采购管理的降本提效，携手品 牌商开拓更广阔的中小企业市场新蓝海。 封面新闻记者 付文超 随着居民健康意识觉醒、消费结构升级以及政策红利的持续释放，健康消费市场正迎来新的发展机遇。12月18日，京东健康企业业务商家大会暨2026年亿 元品牌联盟成立仪式在京举行。据悉，参会嘉宾共同就企业健康消费市场的发展机遇、数字化升级路径、阳光采购生态共建等 ...

Core Insights - Zespri has recognized Beijing Benlai Workshop Technology Co., Ltd. as a "Gold Service Provider for Corporate Group Purchases," highlighting the value co-creation in corporate consumption scenarios [1] - The partnership has deepened over the years, with Zespri organizing New Zealand origin sourcing trips for Benlai's buyers and major clients for two consecutive years [1] - Benlai has launched various marketing activities showcasing Zespri's kiwifruit, including live broadcasts and short videos, to present the complete industrial system to Chinese consumers [1] Company Activities - As of July, Benlai has conducted "Zespri Goes Corporate" tasting events in nearly thirty cities, providing high-nutrient, low-GI kiwifruit to over 500 companies, promoting a trend of healthy consumption in enterprises [1] - From July to August, Benlai hosted a "Corporate Support for Agriculture" themed event, with Zespri as a key partner, sharing advanced global agricultural concepts and experiences [1] Strategic Goals - Benlai aims to build a differentiated corporate service ecosystem, positioning itself as a core hub linking global premium fresh food with Chinese corporate consumption [2] - The company plans to enhance its channel capabilities and value, further empowering Zespri's market expansion in China through more refined and specialized services [2]