Core Viewpoint - The company Zhong Xue Gao, once popular for its high-priced ice cream, is facing bankruptcy scrutiny for its subsidiary and parent company due to inability to repay debts and insufficient assets to cover liabilities [1][2]. Group 1: Bankruptcy and Legal Issues - Zhong Xue Gao's wholly-owned subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has been applied for bankruptcy examination by creditors, with the Shanghai Third Intermediate People's Court handling the case [1]. - The parent company, Zhong Xue Gao Food (Shanghai) Co., Ltd., is also facing bankruptcy examination, initiated by Shanghai Zhen Liao Trading Co., Ltd., due to similar financial issues [1]. - The court has suspended execution of claims against Zhong Xue Gao, indicating that the company cannot settle its due debts [1]. Group 2: Market Presence and Sales Performance - Recent visits to offline channels reveal that Zhong Xue Gao ice cream is increasingly difficult to find in supermarkets and cold drink wholesalers, with one supermarket chain stating they have not restocked since the "burning" controversy [1]. - In the e-commerce sector, Zhong Xue Gao's Tmall flagship store currently offers only a few flavors, with delayed shipping and a commitment to restore normal operations [2]. - The price of Zhong Xue Gao ice cream has dropped to 7-8 yuan per unit in unofficial online channels, reflecting a significant decline from its original pricing strategy where products were priced above 50 yuan [2]. Group 3: Brand Reputation and Challenges - The brand has faced multiple controversies over the past two years, including allegations of unpaid wages, locked office premises, and legal disputes primarily related to service and sales contracts [2].

Core Insights - The company "Chong Xue Gao," known as the "Ice Cream Assassin," has faced significant decline, with its subsidiary applying for bankruptcy review [2] - The parent company, Chong Xue Gao Food (Shanghai) Co., Ltd., is also undergoing bankruptcy review due to inability to repay debts [2] - The brand has seen a drastic reduction in availability in both offline and online channels, with reports of high prices leading to poor sales [4] Company Situation - Chong Xue Gao's subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has been applied for bankruptcy review by creditors [2] - The Shanghai Third Intermediate People's Court is handling the bankruptcy cases for both the subsidiary and the parent company [2] - The company has been unable to clear its due debts, leading to a halt in execution and a transfer to bankruptcy filing review [2] Market Presence - The brand's products have become scarce in supermarkets and among wholesalers, with one chain supermarket stating they stopped stocking the products due to past quality controversies [4] - Online, the brand's flagship store on Tmall only offers a limited selection of flavors, with delays in shipping and a commitment to improve operations [4] - Prices for Chong Xue Gao's ice creams have dropped to 7-8 yuan per unit in unofficial online channels, reflecting a significant decline from their original pricing of over 50 yuan [4] Brand Reputation - Chong Xue Gao has faced multiple controversies over the past two years, including allegations of unpaid salaries, locked office premises, and legal disputes related to service and sales contracts [4]