被姚振华实名举报的观致汽车常熟工厂二次拍卖再次流拍。1月16日上午，智通财经查询京东资产交易平台了解到，常熟市通达路1号不动产及厂区内设备设 施、零配件等财产二拍已经显示流拍。这场拍卖的起拍价格是8.596亿元，参与拍卖需要交保证金1.719亿元，加价幅度为100万元。值得注意的是，第二次起 拍价相较一拍打了八折。 截至发稿，这场竞价周期为1天的拍卖活动仅1人报名，超1600人关注，超6.3万人围观。 1月14日，宝能集团董事长、观致汽车实控人姚振华发布实名举报视频，称"观致汽车2.7亿元执行案件中存违法行为，常熟工厂核心资产被低估拍卖"。 针对这一事件，1月15日下午，常熟市委宣传部相关负责人回应智通财经称，姚振华在视频中提到的涉及常熟市人民法院及常熟经开区的指控均不属实。 姚振华在视频中表示，经第三方机构评估，该批核心资产价值达80亿元，而常熟市法院仅将其低评为15.35亿元（含资产价值的评估总价），且相关部门违 法快速推进一拍、二拍流程，严重违背公平原则。 京东资产交易平台显示，常熟市通达路1号不动产及厂区内设备设施、零配件等财产一拍已于2025年12月30日10点结束，起拍价约10.75亿元，保证金约 ...

1月14日，宝能集团姚振华通过"中国宝能"公众号发布一段实名举报视频。 市场信息显示，观致汽车最初由奇瑞汽车和以色列集团合资成立。2017年12月，宝能集团以66.3亿元收 购观致汽车51%的股权，正式入主观致汽车。宝能集团入主观致汽车后，观致汽车凭借与宝能集团旗下 的共享汽车公司联动云合作，在2018年实现销量巅峰，但次年（2019年）观致汽车销量便大幅下跌。 天眼查天眼风险信息显示，2025年12月22日，观致汽车有限公司新增一则破产审查案件，申请人为深圳 欣本供应链有限公司（以下简称"深圳欣本"），经办法院为江苏省苏州市中级人民法院。因被长期拖欠 款项，深圳欣本选择将曾经的合作伙伴告上法庭，请求法院宣告其破产。 姚振华在举报中称，常熟相关部门在观致汽车2.7亿元执行案件中，违法成立清算工作组并超额查封核 心资产；第三方评估价值80亿元的土地、厂房及设备等资产，被低评为15亿元，且相关部门违法快速推 进一拍、二拍，二拍起拍价仅8.6亿元，将于2026年1月15日10时开拍，涉嫌低价侵吞资产后再进行破产 清算。 姚振华表示，此次举报系团队多次沟通无果后发起，呼吁制止违法拍卖行为，依法保护股东及1500家供 ...

Core Viewpoint - The company Zhong Xue Gao, once popular for its high-priced ice cream, is facing bankruptcy scrutiny for its subsidiary and parent company due to inability to repay debts and insufficient assets to cover liabilities [1][2]. Group 1: Bankruptcy and Legal Issues - Zhong Xue Gao's wholly-owned subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has been applied for bankruptcy examination by creditors, with the Shanghai Third Intermediate People's Court handling the case [1]. - The parent company, Zhong Xue Gao Food (Shanghai) Co., Ltd., is also facing bankruptcy examination, initiated by Shanghai Zhen Liao Trading Co., Ltd., due to similar financial issues [1]. - The court has suspended execution of claims against Zhong Xue Gao, indicating that the company cannot settle its due debts [1]. Group 2: Market Presence and Sales Performance - Recent visits to offline channels reveal that Zhong Xue Gao ice cream is increasingly difficult to find in supermarkets and cold drink wholesalers, with one supermarket chain stating they have not restocked since the "burning" controversy [1]. - In the e-commerce sector, Zhong Xue Gao's Tmall flagship store currently offers only a few flavors, with delayed shipping and a commitment to restore normal operations [2]. - The price of Zhong Xue Gao ice cream has dropped to 7-8 yuan per unit in unofficial online channels, reflecting a significant decline from its original pricing strategy where products were priced above 50 yuan [2]. Group 3: Brand Reputation and Challenges - The brand has faced multiple controversies over the past two years, including allegations of unpaid wages, locked office premises, and legal disputes primarily related to service and sales contracts [2].

Core Insights - The company "Chong Xue Gao," known as the "Ice Cream Assassin," has faced significant decline, with its subsidiary applying for bankruptcy review [2] - The parent company, Chong Xue Gao Food (Shanghai) Co., Ltd., is also undergoing bankruptcy review due to inability to repay debts [2] - The brand has seen a drastic reduction in availability in both offline and online channels, with reports of high prices leading to poor sales [4] Company Situation - Chong Xue Gao's subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has been applied for bankruptcy review by creditors [2] - The Shanghai Third Intermediate People's Court is handling the bankruptcy cases for both the subsidiary and the parent company [2] - The company has been unable to clear its due debts, leading to a halt in execution and a transfer to bankruptcy filing review [2] Market Presence - The brand's products have become scarce in supermarkets and among wholesalers, with one chain supermarket stating they stopped stocking the products due to past quality controversies [4] - Online, the brand's flagship store on Tmall only offers a limited selection of flavors, with delays in shipping and a commitment to improve operations [4] - Prices for Chong Xue Gao's ice creams have dropped to 7-8 yuan per unit in unofficial online channels, reflecting a significant decline from their original pricing of over 50 yuan [4] Brand Reputation - Chong Xue Gao has faced multiple controversies over the past two years, including allegations of unpaid salaries, locked office premises, and legal disputes related to service and sales contracts [4]