Group 1 - The core viewpoint of the news is the promotion of high-quality development in the live streaming industry through the "Quality Anchor Cultivation Project" initiated by the China Internet Society and other organizations [1][2] - The project aims to cultivate and recognize 6,000 quality live streaming rooms over three years from 2024 to 2026, with a target of over 30,000 quality live streaming rooms across platforms [2] - The first batch of quality live streaming rooms includes 276, with 137 from Douyin, highlighting the platform's significant role in producing quality content [1][2] Group 2 - The project emphasizes the importance of high-quality content in the live streaming ecosystem, marking a shift towards "content quality supremacy" [2] - Notable success stories include anchors like Wang Fei and Xiao Lin, who have leveraged live streaming to achieve their dreams in music, showcasing the potential of the platform for personal and professional growth [1] - The initiative reflects a broader effort involving regulators, platforms, and industry participants to enhance the live streaming content landscape [2]

Group 1 - The 2025 China Internet Civilization Conference was held in Hefei, Anhui, focusing on promoting a positive live-streaming ecosystem and recognizing quality live-streaming rooms [2] - The "Quality Anchor Cultivation Project" aims to cultivate and recognize 6,000 quality live-streaming rooms from 2024 to 2026, with a target of over 30,000 quality live-streaming rooms across platforms [2] - The third batch of recognized quality live-streaming rooms includes 57 flagship stores from well-known brands like Xiaomi, Haier, and Lin's Home, indicating strong consumer recognition of quality domestic brands [3] Group 2 - In the book sales sector, notable anchors on Douyin, such as @与辉同行 and @王小骞, have achieved significant sales, with the People's Literature Publishing House selling over 5.4 million books since starting live-streaming sales in 2021 [3] - The live-streaming format has revitalized book sales and knowledge dissemination, with specific titles like "The Right Bank of the Erguna River" seeing a tenfold increase in print volume due to live-stream promotions [3] - The inclusion of agricultural creators in the quality live-streaming list highlights the impact of live-streaming on rural development, with individuals like @沂蒙二姐 and @水果游侠 successfully promoting local agricultural products [5] Group 3 - Fashion brands like "古拙质造" and "CHU楚妞" have gained consumer favor through innovative operations and high-quality products, with some even showcasing their collections during Shenzhen Fashion Week [5] - The live-streaming e-commerce sector is evolving, with various industries leveraging this format to enhance consumer engagement and drive sales [5]