据介绍，沈阳是中国美发行业文化起源地，自1644年中国第一家美发店落户沈阳以来，已经有近四百年 美发传承。第四届华人美业经贸交流活动以"共创美好世界"为主题，旨在将辽宁打造成全球美业热土、 时尚潮流发布前沿和美业人才集合地，让作为东北亚国际化中心城市的沈阳成为东北亚"美业时尚之 都""美业人才高地"。 5月27日，辽宁省政府新闻办召开的发布会现场。韩宏 摄 截至目前，已经有法国、德国、英国、日本、韩国等20余个国家和地区的嘉宾、行业企业代表参会。世 界发型设计家协会(ICD)中国纪尧姆会员同时在沈阳开启盛典，打造美业潮流盛会。 赋能、消费场景重构、运营模式升级三大维度，深度解析美业数字化转型的方法论，搭建资源共享平 台，助力青年从业者突破业绩增长瓶颈。(完) 时尚潮流发布环节以中国美发行业文化起源地为起点，融合地域特色、民族元素，结合数字技术，打造 沉浸式视觉盛宴，展现东方发艺的科技美学。国际时尚先锋纪尧姆以"交融·新生"为理念的秀演，则将 国际美学、世界多元文化元素注入时尚语境，创造震撼视野的美业时尚秀演发布盛况。 中新网沈阳5月27日电 (记者 韩宏)辽宁省商务厅副厅长郭斌27日在省政府新闻办召开的发布会 ...

Core Viewpoint - The company,潮宏基, is navigating a competitive jewelry market by focusing on differentiation, targeting young consumers, and integrating traditional culture with modern aesthetics [1][2][4]. Differentiation as Core Competitiveness -潮宏基 has established itself as a unique brand since its inception in 1997, focusing on original design and the modern application of intangible cultural heritage [2]. - The demand for jewelry among young consumers has significantly increased, with over 60% purchasing jewelry for self-reward, reflecting a shift from traditional status symbols to personal expression [2][3]. -潮宏基 combines traditional cultural elements with modern aesthetics, launching popular products like the "Flower Silk Candy" series and collaborating with well-known IPs such as Doraemon and Crayon Shin-chan [2][3]. Cultural Empowerment and Emotional Resonance - The company emphasizes that a brand is not just a logo but a cultural legacy and emotional connection, integrating traditional cultural elements into its brand philosophy [4]. - By utilizing emotional marketing,潮宏基 connects deeply with consumers, sharing stories and cultural significance behind its products [4]. - The brand offers a range of products catering to both mass consumers and high-end custom clients, including the "潮宏基|Soufflé" brand for younger audiences and the "Zhen" brand for high-end clientele [4]. Channel Development -潮宏基 is actively expanding its sales channels with a comprehensive online and offline strategy, including the launch of a cloud store system to synchronize offline sales with digital platforms [5]. - The company aims to enhance its digital transformation by leveraging big data and artificial intelligence to better understand consumer needs and improve operational quality [5]. Market Response Strategies Amid High Gold Prices - In response to fluctuating gold prices and uncertain consumer confidence,潮宏基 has implemented strategies to optimize product structure and pricing to enhance market competitiveness [6]. - The company employs various methods such as gold leasing and hedging to mitigate risks associated with gold price volatility [6]. - By continuously innovating product craftsmanship and optimizing costs,潮宏基 aims to maintain product affordability for consumers despite high gold prices [6].