Core Viewpoint - The fourth Chinese Hairdressing Industry Economic and Trade Exchange Event aims to promote the integration of traditional culture and modern fashion in Liaoning's beauty industry, leveraging its historical significance as the birthplace of China's hairdressing culture [1][2]. Group 1: Event Overview - The event will feature fashion trend releases and showcases of renowned companies and products from Liaoning, emphasizing the region's rich beauty industry heritage [1]. - Since 2021, Liaoning has hosted three such events, resulting in over 20 domestic and international beauty industry cooperation projects with a total signed amount of nearly 1.2 billion yuan [1]. Group 2: International Participation - The event has attracted representatives from over 20 countries and regions, including France, Germany, the UK, Japan, and South Korea, highlighting its international appeal [2]. - The International Hair Designers Association (ICD) will also hold a ceremony in Shenyang, further establishing the event as a significant global beauty industry gathering [2]. Group 3: Focus on Youth and Innovation - The event emphasizes the role of youth in the beauty industry, featuring the second China Youth Hairstylist Art Festival, which attracted over 1,000 participants, including global members of the ICD [2]. - The event will provide a platform for international masters to share cutting-edge techniques and design concepts, fostering growth for young hairstylists [2]. Group 4: Digital Transformation - Discussions will focus on the digital transformation pathways for the beauty industry, integrating technology with fashion [3]. - The China Beauty Industry Youth High-Quality Sharing Conference will address key topics such as AI technology, customer conversion, and performance enhancement strategies [3][4]. - The event aims to build a resource-sharing platform to help young professionals overcome performance growth challenges through three dimensions: empowerment, consumer scenario reconstruction, and operational model upgrades [4].

Core Viewpoint - The company,潮宏基, is navigating a competitive jewelry market by focusing on differentiation, targeting young consumers, and integrating traditional culture with modern aesthetics [1][2][4]. Differentiation as Core Competitiveness -潮宏基 has established itself as a unique brand since its inception in 1997, focusing on original design and the modern application of intangible cultural heritage [2]. - The demand for jewelry among young consumers has significantly increased, with over 60% purchasing jewelry for self-reward, reflecting a shift from traditional status symbols to personal expression [2][3]. -潮宏基 combines traditional cultural elements with modern aesthetics, launching popular products like the "Flower Silk Candy" series and collaborating with well-known IPs such as Doraemon and Crayon Shin-chan [2][3]. Cultural Empowerment and Emotional Resonance - The company emphasizes that a brand is not just a logo but a cultural legacy and emotional connection, integrating traditional cultural elements into its brand philosophy [4]. - By utilizing emotional marketing,潮宏基 connects deeply with consumers, sharing stories and cultural significance behind its products [4]. - The brand offers a range of products catering to both mass consumers and high-end custom clients, including the "潮宏基|Soufflé" brand for younger audiences and the "Zhen" brand for high-end clientele [4]. Channel Development -潮宏基 is actively expanding its sales channels with a comprehensive online and offline strategy, including the launch of a cloud store system to synchronize offline sales with digital platforms [5]. - The company aims to enhance its digital transformation by leveraging big data and artificial intelligence to better understand consumer needs and improve operational quality [5]. Market Response Strategies Amid High Gold Prices - In response to fluctuating gold prices and uncertain consumer confidence,潮宏基 has implemented strategies to optimize product structure and pricing to enhance market competitiveness [6]. - The company employs various methods such as gold leasing and hedging to mitigate risks associated with gold price volatility [6]. - By continuously innovating product craftsmanship and optimizing costs,潮宏基 aims to maintain product affordability for consumers despite high gold prices [6].