长江商报消息●长江商报记者 潘瑞冬 筹划赴港二次上市的潮宏基（002345.SZ）遭遇第二大股东减持。 近日，潮宏基发布公告称，持有公司股份7700万股、持股比例8.67%的股东东冠集团有限公司计划在未 来半年内减持公司股份不超过3%。 股东减持的背后是股价大涨。随着金价大涨，今年以来，潮宏基股价大涨159%，目前市值为128.3亿 元。 潮宏基由廖创宾创立，凭借差异化战略和设计领先定位，廖创宾以"时尚"、"流行"属性的K金珠宝首饰 打天下，带领潮宏基成功在珠宝市场中分得一杯羹，他也被称为"K金之王"。 差异化竞争下的K金之王 靠着差异化竞争优势，廖创宾成功在珠宝市场中分得一杯羹。 上世纪90年代初，经济快速发展，廖创宾的老家汕头潮阳以黄金加工闻名，1991年，廖创宾加入到父亲 的黄金代工生意中，从此踏上了商海征程。 廖创宾对黄金和珠宝行业有着深刻的洞察，他认为，"珠宝的永恒价值在于设计与文化。"因此，他不顾 公司内部的反对，于2008年开始筹建珠宝博物馆。与此同时，他开始寻找匠人，试图拯救"花丝工艺"。 据了解，花丝工艺被誉为'燕京八绝'之首，代表了我国贵金属制作工艺的巅峰境界。 廖创宾也走过弯路，一度发起 ...

Core Viewpoint - The company,潮宏基, is navigating a competitive jewelry market by focusing on differentiation, targeting young consumers, and integrating traditional culture with modern aesthetics [1][2][4]. Differentiation as Core Competitiveness -潮宏基 has established itself as a unique brand since its inception in 1997, focusing on original design and the modern application of intangible cultural heritage [2]. - The demand for jewelry among young consumers has significantly increased, with over 60% purchasing jewelry for self-reward, reflecting a shift from traditional status symbols to personal expression [2][3]. -潮宏基 combines traditional cultural elements with modern aesthetics, launching popular products like the "Flower Silk Candy" series and collaborating with well-known IPs such as Doraemon and Crayon Shin-chan [2][3]. Cultural Empowerment and Emotional Resonance - The company emphasizes that a brand is not just a logo but a cultural legacy and emotional connection, integrating traditional cultural elements into its brand philosophy [4]. - By utilizing emotional marketing,潮宏基 connects deeply with consumers, sharing stories and cultural significance behind its products [4]. - The brand offers a range of products catering to both mass consumers and high-end custom clients, including the "潮宏基|Soufflé" brand for younger audiences and the "Zhen" brand for high-end clientele [4]. Channel Development -潮宏基 is actively expanding its sales channels with a comprehensive online and offline strategy, including the launch of a cloud store system to synchronize offline sales with digital platforms [5]. - The company aims to enhance its digital transformation by leveraging big data and artificial intelligence to better understand consumer needs and improve operational quality [5]. Market Response Strategies Amid High Gold Prices - In response to fluctuating gold prices and uncertain consumer confidence,潮宏基 has implemented strategies to optimize product structure and pricing to enhance market competitiveness [6]. - The company employs various methods such as gold leasing and hedging to mitigate risks associated with gold price volatility [6]. - By continuously innovating product craftsmanship and optimizing costs,潮宏基 aims to maintain product affordability for consumers despite high gold prices [6].