潮宏基(002345) 投资评级:买入(维持) 核心观点 | 基本数据 | 2025-08-29 | | --- | --- | | 收盘价(元) | 14.76 | | 流通股本(亿股) | 8.67 | | 每股净资产(元) | 4.10 | | 总股本(亿股) | 8.89 | 最近 12 月市场表现 新品迭代+跨界合作双轮驱动，深化时尚非遗 -3% 58% 120% 182% 243% 305% 潮宏基 沪深300 分析师 杨澜 SAC 证书编号：S0160525080003 yanglan@ctsec.com 分析师 耿荣晨 SAC 证书编号：S0160525070002 gengrc@ctsec.com 相关报告 证券研究报告 饰品 / 公司跟踪研究报告 / 2025.09.01 盈利预测 | [币种Table_FinchinaSimple] (人民币) | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 5,900 | 6,518 | 7,841 | 9,197 ...

Core Viewpoint - Chao Hong Ji is planning a secondary listing in Hong Kong while facing a share reduction from its second-largest shareholder, Dongguan Group, which plans to reduce its stake by up to 3% within the next six months. This comes after a significant stock price increase of 159% this year, with a current market capitalization of 12.83 billion yuan [1][6]. Group 1: Company Overview - Chao Hong Ji was founded by Liao Chuangbin, who is known as the "King of K Gold" for his successful differentiation strategy in the jewelry market, focusing on K gold jewelry that appeals to younger consumers [1][2]. - The company established a dual-brand strategy with the creation of the "CHJ Chao Hong Ji" brand and the youth-oriented "VENTI" brand, successfully avoiding direct competition with traditional brands like Chow Tai Fook [2][3]. Group 2: Financial Performance - In 2023, Chao Hong Ji reported a revenue of 5.9 billion yuan, with a net profit of 333 million yuan, reflecting a year-on-year increase of 67.41% [5][6]. - The company’s revenue is projected to increase to 6.518 billion yuan in 2024, with the proportion of gold jewelry sales rising from 38.39% to 45.25% [6]. Group 3: Strategic Moves - Liao Chuangbin has shifted focus back to the core jewelry business after previous diversification attempts led to significant goodwill impairments, totaling 2.09 billion yuan in 2018 and 1.52 billion yuan in 2019 [5][6]. - The company is transitioning from a self-operated model to a franchise model, increasing the number of franchise stores from 337 in 2018 to 1,268 by 2024 [6]. Group 4: Market Position and Future Plans - Chao Hong Ji aims to enhance its international brand image and connect with overseas capital markets through its planned IPO in Hong Kong [6]. - The company still holds 509 million yuan in goodwill on its balance sheet, raising questions about the sustainability of its performance [7].

Core Viewpoint - The company,潮宏基, is navigating a competitive jewelry market by focusing on differentiation, targeting young consumers, and integrating traditional culture with modern aesthetics [1][2][4]. Differentiation as Core Competitiveness -潮宏基 has established itself as a unique brand since its inception in 1997, focusing on original design and the modern application of intangible cultural heritage [2]. - The demand for jewelry among young consumers has significantly increased, with over 60% purchasing jewelry for self-reward, reflecting a shift from traditional status symbols to personal expression [2][3]. -潮宏基 combines traditional cultural elements with modern aesthetics, launching popular products like the "Flower Silk Candy" series and collaborating with well-known IPs such as Doraemon and Crayon Shin-chan [2][3]. Cultural Empowerment and Emotional Resonance - The company emphasizes that a brand is not just a logo but a cultural legacy and emotional connection, integrating traditional cultural elements into its brand philosophy [4]. - By utilizing emotional marketing,潮宏基 connects deeply with consumers, sharing stories and cultural significance behind its products [4]. - The brand offers a range of products catering to both mass consumers and high-end custom clients, including the "潮宏基|Soufflé" brand for younger audiences and the "Zhen" brand for high-end clientele [4]. Channel Development -潮宏基 is actively expanding its sales channels with a comprehensive online and offline strategy, including the launch of a cloud store system to synchronize offline sales with digital platforms [5]. - The company aims to enhance its digital transformation by leveraging big data and artificial intelligence to better understand consumer needs and improve operational quality [5]. Market Response Strategies Amid High Gold Prices - In response to fluctuating gold prices and uncertain consumer confidence,潮宏基 has implemented strategies to optimize product structure and pricing to enhance market competitiveness [6]. - The company employs various methods such as gold leasing and hedging to mitigate risks associated with gold price volatility [6]. - By continuously innovating product craftsmanship and optimizing costs,潮宏基 aims to maintain product affordability for consumers despite high gold prices [6].