(神州写真)"乞巧果子"推陈出新 七夕"传统味"激发新消费 这种又称"乞巧果子""榼饼"的节令食品在山东、江苏、浙江等多地一直十分流行。在以"胶东花饽饽"闻 名的烟台、威海、青岛一带更是制作历史悠久，制作工艺中还包含手工雕刻果模等非遗技艺。 "喜鹊象征鹊桥相会，知了寓意智慧，花朵代表花好月圆。"88岁的烟台人赵金蓉指着家中传了三代的梨 木模子说，"小时候，每到七月初七家里就忙着做巧果，做好的用红线穿成串，按老辈说法，这是在帮 牛郎织女牵线搭桥。" 8月20日，山东烟台一户人家正在磕巧果。中新社记者 王娇妮 摄 在赵金蓉家的院子里，每到七夕之前，厨房就会飘出麦香与油香——人们揉面入模，用指尖压实纹样， 沿边割去余面，模子倒扣案板轻轻一磕，带花纹的果坯便落下来，随即入锅烙制。 传统巧果以面、糖、油为基，如今，巧果在食材、口味、造型等方面不断推陈出新，成为七夕消费市场 的"流量担当"，受到消费者青睐。 中新社山东烟台8月27日电 题："乞巧果子"推陈出新 七夕"传统味"激发新消费 中新社记者 王娇妮 北京"稻香村"近日推出七夕巧果礼盒，以七款造型呼应"七夕"之数，用芝士山楂、炼乳等馅料搭配传统 制作，碰撞出新奇口感 ...

Core Viewpoint - The overall travel growth during the Dragon Boat Festival was lower than expected, potentially impacted by heavy rainfall in southern regions. However, there were two notable highlights in consumption: traditional cultural experiences and "new" consumption trends, including the performing arts economy, outdoor sports, pet economy, and self-care consumption [2][4]. Group 1: Overall Travel - Travel data during the Dragon Boat Festival showed a low growth rate, with an expected cross-regional movement of 657 million people, representing a year-on-year increase of 3.0%, which is below the Ministry of Transport's forecast of 7.7% [11][12]. - The low travel growth may be attributed to heavy rainfall affecting travel and hospitality performance, similar to the impact seen during the May Day holiday in 2024 [12][4]. - Among different modes of transport, road passenger transport showed relatively higher growth at 3.14%, while rail, civil aviation, and water transport experienced lower growth rates of 2.3%, 1.22%, and -1.65% respectively [13][4]. Group 2: Structural Highlights - The consumption structure during the holiday revealed two main highlights: traditional cultural experiences and high growth in various "new" consumption sectors [5][15]. - Traditional cultural experiences, such as dragon boat races and folk performances, significantly boosted local tourism, with cities like Foshan seeing a 167% increase in tourism bookings [15][17]. - In the "new" consumption sector, the pet economy, outdoor sports, performing arts, and self-care consumption maintained high levels of activity. For instance, pet travel searches increased by 57.1%, and pet-friendly hotels saw a 30% price premium compared to regular hotels [15][16]. Group 3: Weekly Economic Observation - The Huachuang Macro WEI index rose to 6.31% as of May 25, indicating an upward trend driven mainly by infrastructure and durable goods consumption, particularly in passenger vehicle sales [6][19]. - Retail sales of passenger vehicles showed a recovery with a growth rate of 16.3% in the first 25 days of May, compared to 14.5% in April [22]. - Trade dynamics indicated a significant increase in freight rates on North American routes, with the West Coast route seeing a 57.9% increase week-on-week [32][33].