Core Viewpoint - The article discusses the evolution of traditional IP in the gaming and film industry, highlighting the importance of sincerity and innovation in creating new works based on established cultural icons like Sun Wukong and Nezha. The upcoming game "Black Myth: Zhong Kui" is presented as a continuation of this trend, aiming to capture the essence of Chinese culture while appealing to modern audiences [1][2]. Group 1: Traditional IP and Cultural Impact - Traditional IP such as "Black Myth: Wukong" and "Nezha" have significantly influenced both the gaming and film industries, achieving record box office success and global recognition [1][2]. - The recent animated film "Wang Wang Mountain Little Monster," which is also based on the "Journey to the West" universe, showcases the potential for innovative storytelling that resonates with contemporary audiences [1]. Group 2: Innovation and Audience Trust - The CEO of Game Science emphasizes the desire to create a new game rather than merely expanding existing titles, indicating a commitment to fresh narratives and gameplay experiences [2]. - The article notes that while traditional IP has a built-in audience, there is a risk of audience fatigue from poorly executed derivative works, making sincerity in creation essential for maintaining trust [2]. - Successful examples like the "Nezha" film series and "Black Myth" games demonstrate that continuous innovation can enhance the value of traditional IP and rebuild audience trust [2]. Group 3: Development Time and Quality - The development timeline for projects like "Nezha 1" to "Nezha 2" and "Black Myth: Wukong" reflects a commitment to quality, with significant time invested in creating polished products [3].

Core Viewpoint - The article discusses the evolution and innovation within traditional IPs in the gaming and film industries, highlighting the importance of sincerity and creativity in developing new projects based on established cultural icons [1][2]. Group 1: Traditional IP Development - The release of "Black Myth: Wukong" has led to the announcement of a new project, "Black Myth: Zhong Kui," showcasing the ongoing exploration of traditional Chinese IPs [1]. - Successful cultural works, such as "Nezha 2," have significantly impacted the box office and global recognition, demonstrating the potential of traditional IPs [1]. - The article emphasizes that both large productions and smaller, innovative projects can coexist and thrive within the traditional IP landscape [1]. Group 2: Market Dynamics and Audience Expectations - The CEO of Game Science, Feng Ji, expresses a desire to create a new game rather than merely expanding existing content, indicating a shift towards fresh narratives and gameplay [2]. - The article points out that while traditional IPs have a built-in audience, there is a risk of audience fatigue from superficial adaptations, necessitating genuine creativity [2]. - The market rewards creators who innovate and respect the traditional IPs, as evidenced by the success of projects like the "Nezha" series and "Black Myth" games [2]. Group 3: Time and Quality in Creation - The development timelines for projects like "Nezha 1" to "Nezha 2" and "Black Myth: Wukong" reflect a commitment to quality and respect for the creative process, rather than rushing to market [3].