体育+元宇宙
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体育热度带动文旅消费 “体育+”赋能 赛事流量变经济增量
Zhong Guo Zheng Quan Bao· 2025-11-22 02:01
Core Insights - The 15th National Games showcased the significant multiplier effect of "Sports+" by transforming event traffic into direct economic growth [1][2] - The event promoted collaboration between mainland China and Hong Kong/Macau, enhancing the integration of sports, culture, tourism, and commerce [1][4] Technology Integration - The event featured advanced technologies such as L4 autonomous vehicles and immersive viewing experiences powered by 5G and AI, enhancing both on-site and remote engagement [1][2] - The closing ceremony highlighted cutting-edge technologies, including liquid canvas displays and naked-eye 3D, showcasing the intersection of sports and technology as a new engine for regional development [2] Tourism and Consumption Boost - The event led to a 26% increase in flight bookings to major host cities, with Shenzhen seeing an 18.4% rise, indicating a strong link between sports events and tourism [2][3] - Accommodation demand surged, with certain hotel types near the event sold out, and significant growth in vacation rental bookings, particularly among younger demographics [3] Regional Integration - The successful hosting of the Games provided a practical example for broader cooperation in the Guangdong-Hong Kong-Macau Greater Bay Area, enhancing connectivity and resource flow [4] - New mechanisms for collaboration were established, focusing on areas such as venue planning, transportation, and information systems, which can be replicated in future initiatives [4] Long-term Vision - The National Sports Administration aims to leverage the outcomes of the Games to strengthen the integration of Hong Kong and Macau into the national development framework through sports [5]
“体育+”赋能 赛事流量变经济增量
Zhong Guo Zheng Quan Bao· 2025-11-21 20:09
● 本报记者 倪铭娅 11月21日,第十五届全国运动会闭幕式在广东深圳前海欢乐剧场举行。 从科技与体育的深度融合到赛事与文旅的双向赋能,再到区域经济的协同共振,本届全运会折射出"体 育+"的巨大乘数效应,将赛事流量转化为直接的经济增量。 同日,在十五运会组委会举行的新闻发布会上,十五运会组委会副主任、国家体育总局副局长佟立新 说:"十五运会的成功举办,推动了内地与港澳的交流合作,促进了体育、文化、旅游、商业等融合发 展,成为一场促进区域融合、增进人民福祉的时代盛典。" 科技点亮赛场内外 科技之光贯穿十五运会全程,推动体育与科技、民生、产业深度融合,让赛场内外焕发创新活力。 赛场上,专为赛事开辟的专线无人驾驶汽车,是全球首个基于车规级芯片实现的L4级无人驾驶产品。 它使用100%车规级零部件、采用全栈自研的软件算法,对感知、预测、决策、控制全流程进行了自主 研发,在国际市场极具成本竞争力。 (下转A02版) 赛场外,科技赋能带来沉浸式观赛新体验。广东移动联合多家科技企业,将5G-A、AI数字人、云渲染 等技术深度融合,打造出支持万人并发的3D虚拟空间。观众可生成专属数字分身,与运动员虚拟形象 互动,通过文体大模 ...
“赛时秀科技,赛后留产业”,“体育+”赋能区域发展
Zhong Guo Zheng Quan Bao· 2025-11-21 14:34
本届全运会闭幕式也成为高科技秀场。"十五运会闭幕式,是一个汇聚'液态画布'、裸眼3D、智能穿 戴、5G云控、无人驾驶等最新科技产品的秀场。"十五运会深圳赛区执委会科技专班常务副组长何建辉 表示。 通过"赛时秀科技,赛后留产业"的模式,科技与体育的碰撞正成为区域发展的新引擎。何建辉说:"在 创新资源高度密集的粤港澳大湾区,'科技+体育'正加速成为城市发展的新引擎、湾区协同的新纽带。" 第十五届全国运动会于11月21日闭幕。据统计,截至11月16日,十五运会市场开发(包括赞助、捐赠、 特许经营、门票)收入18.4亿元。 "十五运会的成功举办,推动了内地与港澳的交流合作,促进了体育、文化、旅游、商业等融合发展, 成为一场促进区域融合、增进人民福祉的时代盛典。"十五运会组委会副主任、国家体育总局副局长佟 立新11月21日在第十五届全国运动会组委会举行的新闻发布会上说。 科技点亮赛场内外 科技之光点亮赛场内外,推动体育与科技、民生、产业深度融合。 赛场上,专为赛事开辟的专线"无人驾驶汽车",是全球首个基于车规级芯片实现的L4级无人驾驶产品。 它使用100%车规级零部件、采用全栈自研的软件算法,对感知、预测、决策、控制全 ...