原标题：（经济观察）中国"村超""苏超"破圈传播 撬动地方经济 近年来，"村超""苏超"等群众体育赛事的出圈传播已经超越赛事本身。本周举行的一场沙龙上，与 会专家认为，这类赛事不仅激活了公众参与热情，还探索了一条民间赛事撬动地方经济的新路径。 近日举行的"网络新视听：体育叙事的多元表达"体育沙龙上，贵州村超传播总策划欧阳章伟介绍， 2025年5月份，贵州省黔东南州榕江县以20支民间球队开启"村超"，以"足球+民族文化+新媒体传播"组 合拳打造"村超"IP，在网上爆火出圈。由于村超的带动，贵州单赛季吸引超过2000万人次游客，带动旅 游收入240亿元(人民币，下同)，榕江县新增市场主体8086家。 欧阳章伟认为，"村超"破圈的关键在于走"群众路线"。通过非物质文化遗产展演、特色美食、草根 球员故事等素材，展现乡村体育的乐趣，塑造"村超"品牌。 在超高清、AI(人工智能)、VR(虚拟现实)等新技术的支撑下，体育赛事传播打破了时空限制。 咪咕视讯副董事长、总经理李黎介绍，通过AI加持超高清全链路内容制作以及数据驱动透视赛 场，解锁体育AI智能互动新场景。 "村超""苏超"火爆以来，体育赛事与文旅、短剧、短视频等元素 ...

Core Insights - The rise of grassroots sports events like "Village Super" and "Su Super" has transcended the events themselves, activating public participation and exploring new pathways for local economic development [1][2]. Group 1: Village Super - "Village Super" initiated in May 2025 in Rongjiang County, Guizhou, with 20 grassroots teams, has become a viral phenomenon by combining football, ethnic culture, and new media [1]. - The event attracted over 20 million tourists in a single season, generating tourism revenue of 24 billion RMB and leading to the establishment of 8,086 new market entities in Rongjiang County [1]. - The success of "Village Super" is attributed to its grassroots approach, showcasing local culture and stories of amateur players to create a compelling brand [1]. Group 2: Su Super - "Su Super," a city football league in Jiangsu, gained immense popularity during the summer, with a single match attracting 200,000 comments and over 3.8 billion exposures [2]. - Sponsorship prices skyrocketed from 15,000 RMB to 3 million RMB as the event gained traction, indicating its commercial viability [2]. - A video series titled "Brothers from the Same State" garnered over 170 million views, further enhancing the event's visibility and engagement [2]. Group 3: Technological Integration - The integration of advanced technologies like AI, VR, and ultra-high-definition content is breaking the time-space limitations of sports event broadcasting [3]. - The collaboration between "Village Super" and local tourism initiatives, such as the "Travel with Village Super" campaign, resulted in a 300% increase in bookings for nearby accommodations [3]. - The combination of sports events with cultural and digital elements is creating a new ecosystem for sports and media, facilitating the conversion of online traffic into economic growth [3]. Group 4: Industry Potential - The Chinese government aims to cultivate world-class sports enterprises and events by 2030, with the sports industry expected to exceed 7 trillion RMB in total scale [3].

Core Insights - The event "Network New Audiovisual: Diverse Expressions of Sports Narrative" highlighted the importance of integrating technology and content in sports audiovisual development, aiming to create a new ecosystem for high-quality sports content [1][7][16] Group 1: Industry Trends - The sports audiovisual sector is evolving to become a core medium for conveying Chinese sports spirit and stories, with a focus on major events, quality content, and resource integration [4][12] - The sports industry is projected to exceed 7 trillion yuan by 2030, driven by technological innovation and policy guidance [7] - The integration of sports with various media forms, such as short videos and documentaries, is accelerating the creation of a new "sports + audiovisual" communication ecosystem [12][9] Group 2: Company Initiatives - China Mobile Migu is positioned as a leading sports content platform, focusing on "content + technology + integrated innovation" to explore new models for "audiovisual + sports" development [4][8] - Migu has established a comprehensive sports copyright coverage, providing over 30 event projects and 9,000 live broadcasts annually, utilizing advanced technologies like 5G, AI, and VR to enhance viewer experience [8][9] - Migu aims to transform online viewing traffic into tangible economic growth through innovative "sports +" integration strategies [3][12] Group 3: Collaborative Efforts - Strategic partnerships are being formed between platforms, content creators, and academic institutions to enhance the sports audiovisual industry's collaborative ecosystem [12][14] - Migu and Beijing Sport University signed a strategic cooperation agreement to promote diverse creative expressions in the sports sector, enhancing the global narrative of Chinese sports [12][14] - The industry is witnessing a trend towards optimizing resource allocation and fostering innovation through collaborative efforts across the value chain [14][16]